The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Claire Pelletreau
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May 26, 2022 • 60min

Sarah Lucille: The Art of Sales Copy That Converts (Without Promising Specific Results)

Sarah Lucille has over a decade of experience in copywriting, messaging, coaching, and communications. Her clients refer to her as a messaging maven, muse, and wordsmith. Guided by the endless curiosity of a Gemini sun and the adventurous spirit of a Sagittarius rising, she has acquired a wealth of knowledge about a whole lot of random topics. All this has made her a pretty damn suited for guiding others through their positioning and copy in just about any niche. She regularly hears " how the hell do you know so much about what I do?" It happens to be her favorite question of all! Sarah is also the Copy and Messaging coach in Get Paid Marketing and my own copywriter as well! "I was attracting a lot of folks like myself who always felt like the neurodiverse weirdo in the room." - Sarah Lucille. This Week on the Get Paid Podcast: How Sarah went from the British Museum to a winery to health coaching to writing MY emails… Can you write successful sales copy that doesn't make a promise? Leaving space in your copy to expand your audience while talking directly to your target audience. How do vampire shows influence Sarah's copywriting style? The most attractive quality for an entrepreneur to have. (Seriously, I see this filling spots like you would NOT believe!) The shocking conversion rate on my Workshop Magic sales page. Which yes,, Sarah wrote. Words in your copy that plant seeds of doubt. How to avoid being seen as the bait and switch entrepreneur. Getting out of the negative stories about your business that are spinning around your own head so you can write good copy Going from 120 TikTok followers to 1,000 in a month. Connect with Sarah Lucille: You can find Sarah and get a copy of the DIY Your Copy Checklist at Sarah Lucille Also, find her on TikTok, her favorite place to share free content: Sarah Lucille on TikTok Sarah Lucille on Instagram Sarah Lucille on Facebook Applications for Get Paid Marketing are now open; 12 spots are available and it's already filling up. Get your application in ASAP! Now it's time to GET PAID. Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media.
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May 20, 2022 • 1h 38min

Annie Schuessler: 25 Launches for One Program in 4 Years

Annie Schuessler is a business coach and the host of the Rebel Therapist®Podcast. She's been a business coach for therapists, healers, and coaches for over 12 years. With her Rebel Therapist®Programs, she helps entrepreneurs make their biggest impact and much more money. This Week on the Get Paid Podcast: Showing signs of depression at age 6, and what you can do when your child is struggling with their mental health Practicing as a therapist for 20 years Her journey into business coaching and why she transitioned How Annie got people to sign up for her first workshop. Launching her program 25 times since 2018 When did Annie start with ads? Her experience in Get Paid Marketing The highest revenue she achieved in her private practice The motivation behind capping the number of people who join her program Going away from her business for 2 months Connect with Annie Schuessler: Rebel Therapist CYP Open House Podcast Instagram Twitter Applications for Get Paid Marketing are now open; 12 spots are available and it's already filling up. Get your application in ASAP! Now it's time to GET PAID. Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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May 5, 2022 • 32min

Tomorrow = The Last Day to Join Workshop Magic!

Enrollment for Workshop Magic closes at 7pm Eastern! Visit clairepells.com/magic to join us now. The dates of the live sessions are: Monday, May 9th at 12pm Eastern Wednesday, May 11th at 12pm Eastern Monday, May 16th at 12pm Eastern DM me on Instagram if you have any questions! instagram.com/clairepells
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May 2, 2022 • 4min

BIG Announcement 🗣🗣🗣

It's Workshop Magic Monday! I'm just popping into your podcast app to let you know that enrollment is officially open for our ROI-focused course, Workshop Magic! Workshop Magic teaches you: >> How to come up with the idea for a paid live workshop >> How to sell it before you actually prepare any of the content (that way, you validate your idea before making anything other than a very basic sales page) >> And the ultra important delivery method that seamlessly integrates your pitch for your higher priced offering. PLUS we make it incredibly easy thanks to template after template, our sales page outline, plus added support in our pop-up Facebook group during the month of May. If you're wondering if the Workshop Magic strategy will work for you, your audience, and your signature offer, let me know! Come right on into my DMs on Instagram - I'm @clairepells there. Can't wait to work with you on nailing down your workshop idea and then filling it up in no time!
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Apr 28, 2022 • 1h 22min

Jaymi Heimbuch: Steal This Brilliant Webinar Strategy

From the time she first picked up a camera to document wildlife, Jaymi has felt the need to put images to work and engage viewers with the larger story of the photo's subject. Experiencing wilderness and witnessing wildlife is her passion and thus conservation photography is her purpose. And that extends well beyond image-making and into helping other creatives reach their biggest goals in conservation visual storytelling. As an outlet for her joy of teaching, Jaymi founded Conservation Visual Storytellers Academy. Her photography and writing has been published by National Geographic publications, Heyday Books, Audubon, BBC Wildlife, National Wildlife Magazine, Ranger Rick and many more. But her most important work happens as she coaches her extraordinary students and alumni. "I looked at my phone and just started balling. I was going to have to cancel and refund everyone." - Jaymi Heimbuch This Week on the Get Paid Podcast: It takes HOW LONG to get paid for shooting magazine photos? The good and the bad of getting to know business owners through Facebook ads. What do you do when you've tapped out your warm audience, especially if you have a tiny niche? The reality of advertising evergreen funnels. Are quizzes a good list-growth tactic and how do you calculate the real cost of a lead that gets spent on a quiz? Using Workshop Magic to turn a free lead magnet into a paid workshop. How can you tell if your podcast ads are paying off? Things Jaymi does to connect with her cold leads and how it helps her to shape her webinars and workshops. Considerations Jaymi makes before investing in a (business) education program and Jaymi's 14 bank accounts. Connect with Jaymi Heimbuch: Jaymi Heimbuch Conservation Visual Storytellers Academy Jaymi Heimbuch on Instagram Impact: The Conservation Photography Podcast Wide Idea Lab Join Jaymi's List Facebook Grab your copy of the Marketing Self-Audit Guide and figure out your Best Next Steps to get more leads! Sign up here: clairepells.com/tool/ Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Apr 21, 2022 • 43min

The "Get Paid to Grow Your List" Strategy: a Detailed Walkthrough

Today I'm going to walk you through the entire ad strategy + funnel I teach my clients inside Get Paid Marketing. This is exactly how you get paid to grow your list AND sell your high-ticket offer in a non-salesy way. IMPORTANT ANNOUNCEMENT: Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer. We'll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on May 9th. Mark your calendar, and sign up for the waitlist here: https://clairepells.com/magic Your seat in Workshop Magic will cost $300. If you take Workshop Magic and decide to enroll in our mastermind, Get Paid Marketing, that $300 will go toward the cost of GPM, which we'll be launching again in the second half of May. Sign up for the GPM waitlist here: https://clairepells.com/getpaid
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Apr 14, 2022 • 42min

The Battle of the Launch Strategies: Free Webinars vs Paid Events

People have been getting great results by using paid events as a marketing tool lately. But does it really work as well as it seems, or are the "amazing conversion rates" actually vanity metrics?Check out this episode to hear all the pros and cons of adding leads to your launch list through paid events versus free webinars and workshops. And an IMPORTANT ANNOUNCEMENT: Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer. We'll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on May 9th. Mark your calendar, and sign up for the waitlist here: https://clairepells.com/magic Your seat in Workshop Magic will cost $300. If you take Workshop Magic and decide to enroll in our mastermind, Get Paid Marketing, that $300 will go toward the cost of GPM, which we'll be launching again in the second half of May. Sign up for the GPM waitlist here: https://clairepells.com/getpaid
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Apr 7, 2022 • 1h 24min

Braden Drake: Should You Focus on Monthly Profit Goals?

Braden Drake is a law school graduate in San Diego & took and passed the bar exam. That makes him an official lawyer. After that, he got his master's degree in tax law while working for H&R Block part-time. It was a party. Then, he started a law firm, worked 1-on-1 with about 100 different creative small biz owners, and discovered that he loved teaching and empowering entrepreneurs to kick ass in business. Braden has a handsome husband who works as a District Attorney prosecuting hate crimes in San Diego, and they have three adorable little dogs. "We're all in this to make profit, specifically to get money into our personal bank account. I felt like that messaging was getting lost." - Braden Drake This Week on the Get Paid Podcast: Who shifted Branden's vision from private practice to online entrepreneurship? Tactics he uses to get new subscribers and build his audience. Braden's launch dud/profit deep freeze and the lessons he learned from it. The movie Bring It On! and Branden's summer of 2021 launch strategy. What's the Contract Vault, when will it be available, and how much does it cost? (It's so cheap!) When should an evergreen webinar be a part of your marketing strategy? How to *properly* calculate your profit, according to an Attorney and Tax Preparer. Figuring out your revenue goals in a changing online environment—I get real about my own mindset and strategic considerations. It's way trickier than you'd think. Branden's upcoming bonus course about dealing with back taxes. If you're worried, you need this. What does Branden's team look like and how to calculate the real cost of an employee. Connect with Braden Drake: Braden Drake Unf*ck Your Biz Unf*ck Your Biz With Braden Podcast Braden's Besties Facebook Group Braden Drake on Instagram Braden Drake on Pinterest Grab your copy of the Marketing Self-Audit Guide and figure out your Best Next Steps to get more leads! Sign up here: clairepells.com/tool/ Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Mar 31, 2022 • 21min

2 Things You CANNOT Leave Off Your Sales Page (but most people do)

When someone applied for our marketing mastermind, I always look closely at the copy on their sales pages. Why? Because sales copy is THE key to booking sales calls and/or actually closing the sale with cold (or lukewarm) leads. There are 2 sections of copy that most sales pages are missing! Listen in to this short episode and then review your own sales pages to make sure these sections are detailed and specific! Mentioned in this episode: Blog post on writing bullet points: clairepells.com/landing-page-copy The Get Paid Marketing application page: clairepells.com/getpaid The Absolute FB Ads sales page: clairepells.com/absolutefbads-green
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Mar 24, 2022 • 22min

Who Should Launch Ads ASAP and Who Should Save Their $$$

Because I've been working in Facebook ads for so long, I know what entrepreneurs need before they start running ads… and when they should wait. In this episode, I talk about who should definitely be investing in paid advertising on FB and IG, and who would be better off saving their money. Also! I'm following my friend Tarzan Kay's lead with a heads-up about upcoming programs and their open/close dates. I'm LOVING her transparency. Get Paid Marketing is our high-touch group coaching program. The price is on payment of $9,000 or 6 monthly payments of $1750. We have 2 spots open in March 2022, and then we won't take on any more clients until our launch in May. After that, we'll open enrollment via applications again in Q4. Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer. We'll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on May 9th. Mark your calendar! The price will be $300. If you take Workshop Magic and decide to enroll in Get Paid Marketing (GPM), that $300 will go toward the cost of GPM, which we'll be launching again in the second half of May. If you want to grab one of the 2 spots still open in March, take a few minutes to complete your application for Get Paid Marketing here: https://clairepells.com/getpaid

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