The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

When someone applied for our marketing mastermind, I always look closely at the copy on their sales pages. Why? Because sales copy is THE key to booking sales calls and/or actually closing the sale with cold (or lukewarm) leads. There are 2 sections of copy that most sales pages are missing! Listen in to this short episode and then review your own sales pages to make sure these sections are detailed and specific! Mentioned in this episode: Blog post on writing bullet points: clairepells.com/landing-page-copy The Get Paid Marketing application page: clairepells.com/getpaid The Absolute FB Ads sales page: clairepells.com/absolutefbads-green

Because I've been working in Facebook ads for so long, I know what entrepreneurs need before they start running ads… and when they should wait. In this episode, I talk about who should definitely be investing in paid advertising on FB and IG, and who would be better off saving their money. Also! I'm following my friend Tarzan Kay's lead with a heads-up about upcoming programs and their open/close dates. I'm LOVING her transparency. Get Paid Marketing is our high-touch group coaching program. The price is on payment of $9,000 or 6 monthly payments of $1750. We have 2 spots open in March 2022, and then we won't take on any more clients until our launch in May. After that, we'll open enrollment via applications again in Q4. Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer. We'll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on May 9th. Mark your calendar! The price will be $300. If you take Workshop Magic and decide to enroll in Get Paid Marketing (GPM), that $300 will go toward the cost of GPM, which we'll be launching again in the second half of May. If you want to grab one of the 2 spots still open in March, take a few minutes to complete your application for Get Paid Marketing here: https://clairepells.com/getpaid

Suzy Ashworth is a seven-figure entrepreneur and a quantum transformation and embodiment coach. Her superpower is helping conscious entrepreneurs create six-figure breakthroughs in their business so that they too can expand into a limitless living, and create an incredibly positive difference in the world. Her work has been featured in Forbes, Grazia, and The BBC. She supports her global client base to create magnetic messaging that helps them to magnify their income, and their impact, as they build heart-centered networks of loyal fans and clients across the world. Suzy is also a Hay House author, international keynote speaker, and a believer in miracles who is a mum to three wonderful kids. Always open to the experiences life has to offer, Suzy's also lived in Mexico and Spain with her family, and is now back in the UK. "Self-publish and then get the attention. Don't wait for a publishing deal." - Suzy Ashworth This Week on the Get Paid Podcast: Is it better to offer the same thing to everyone? How B-School fits into Suzy's business story. Wait. Suzy almost turned down a deal with HAY HOUSE? Getting people to invest £97 to £40K in your business. Failing forward and moving on quickly from the bad stuff that happens. What "woo", feminine energy, "do" versus "be" mean to Suzy in a business sense. The mindset shift that pushed Suzy from 6 to 7-figures in 2019. The one question Suzy asked herself that completely changed her energy in business. What Suzy's Home Assistant does for her. I'm JEALOUS! How does over £2 million equal a BUMPY year? Connect with Suzy Ashworth: Suzy Ashworth The Freedom Experience Suzy Ashworth on Instagram Quantum Success Hub on Telegram Limitless Life Experience Podcast https://www.facebook.com/Suzyrocked Grab your copy of the Marketing Self-Audit Guide and figure out your Best Next Steps to get more leads! Sign up here: clairepells.com/tool/ Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

The advice I'm giving in this podcast episode works best for people who already have an offer that converts well. Think about the offer you sell the most of or the one that brings in the most revenue and consider how you can pull these levers for that offer. The three levers I'm referring to are:1) Traffic - Getting more eyeballs 2) Conversion Rate - Converting more of those new eyeballs to buyers 3) Price - Making more money per transaction "The easiest traffic to get is often the hardest traffic to convert." - Claire Pelletreau Let me tell you, too—this is not only about getting in front of more eyeballs or converting traffic, it's also about building trust and providing pain relief for your clients. Listen to Episode 182 on The Get Paid Podcast for a richer explanation of how to work with these levers to increase your profitability. Mentioned in this episode: This is the best time to enroll in our new program, Get Paid Marketing! I honestly don't know if I'll be able to say the same thing 3 months from now. Take a few minutes to complete your application here: https://clairepells.com/getpaid.

Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 21,000 female podcasters and has a digital marketing reach of over 55,000 content creators. Her sweet spot is helping podcasters set up systems for growth and training them on how to obtain sponsorship. She also is an internet "Bat Girl" with an odd amount of experience in way too many software services. When she's not planning the next She Podcasts LIVE, you can find her offering education to independent podcasters on marketing, growth, and sponsorship. "I cannot pay money to fail, I just can't! I only play games I can win." - Jessica Kupferman This Week on the Get Paid Podcast: The courage it takes to run a business when it ISN'T making any money and when you are the breadwinner of the family. Different staffing and spending strategies for different business seasons. The challenges of having excited customers before having the event in place. (It's so GOOD, but it's stressful!) Why getting pitched with podcasts is WAY different than reaching out to specific guests with intention. Jessica's money blocks and her connection to Denise Duffield-Thomas (You can find Chillpreneur here). Relaunching the ShePodcasts group – what that entails and why Jessica is relaunching. How Jessica made decisions about pricing her membership group. Pivoting our work in the face of the pandemic AND ad changes on Facebook. *I get into some of the changes in Facebook advertising that are drastically affecting ad strategies. Why I connected so deeply with Jessica. (It's all about personality!) What does DRAGONCON have to do with podcasting? Connect with Jessica Kupferman: ShePodcasts.com ShePodcasts.com/live (coming soon) LadyBusinessRadio JessicaKupferman on Instagram ShePodcasts on Instagram ShePodcasts on Facebook Jessica Kupferman on LinkedIn Email Jessica

At the end of 2020, I decided to make a huge change to my business model: Instead of focusing on selling my popular self-study ads course, I launched a high ticket group program. I've talked about it on the show before, but I purposely held back from charging details about the impact of that change until I spent a year working on it. In this episode of the podcast, I look back at 2021, at my decision to launch The Lead Lab, at my biggest struggles and some fabulous wins. "I really want to understand why the fuck I have these issues with selling." Mentioned in this episode: This is the best time to enroll in our new program, Get Paid Marketing! I honestly don't know if I'll be able to say the same thing 3 months from now. Take a few minutes to complete your application here: https://clairepells.com/getpaid.

Jereshia Hawk is a sought-after business coach and sales expert who grew her business from $0-2 million in less than 4 years with organic marketing, a lean team, and high-profit margins. She helps high-achieving, industry experts launch a scaleable group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. Jereshia's mission is to narrow the racial wealth gap by helping industry experts chart new career paths as profitable online coaches. She's dedicated to seeing more coaches leave a positive impact and creating a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net worth. "Owners intent and your exit strategy are conversations that more coaches need to be having."- Jereshia Hawk This Week on the Get Paid Podcast: What do baby turtles have to do with how Jereshia feels about people going into business? Lean launching as a POC during chaotic times. How much does Jereshia spend on ads? What factors are required for the lean launches Jereshia teaches—and what's involved? Removing inefficiencies. What's the difference between a qualified lead and an ideal client? The importance of a program promise. What you need to be aware of in order to build a successful business. ←This is what I wanted Jereshia to talk about when I invited her to the podcast! Jereshia's thoughts about building a team—what advice Jereshia would have for others, and herself. A million dollars in profit! WHAT. THE. ACTUAL. FUCK! The healing involved in succeeding as a business owner. Connect with Jereshia Hawk: Jereshia Hawk Leverage Application Jereshia Said Podcast Jereshia Hawk on Instagram Jereshia Hawk on Facebook Jereshia Hawk on Medium The Race To Close The Wealth Gap The Psychology Of Your Buyer Needs To Influence The Sophistication Of Your Marketing It's Time To Wake Up From The American Dream Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Dr. C. Shanté Cofield, PT, DPT, OCS, CF-L1 Physical therapist turned entrepreneur, Dr. Shanté Cofield, aka The Movement Maestro, is the host of Maestro on the Mic, and the founder of The Movement Maestro LLC, a social-media based company that provides both online and in-person education for health and movement professionals around the world. Shanté's professional pursuits center around providing business coaching, with a focus on brand strategy and community development in the ever-growing digital marketplace. Shanté is a proud SoCal resident, drives a hypergreen Jeep Wrangler, and wishes to leave you with this message: Be relentless in the pursuit of what sets your soul on fire. "I know that my $40 webinar will bring you so much more value than that $5K course. I'm here to disrupt." - Dr. Shanté Cofield This Week on the Get Paid Podcast: Shanté doesn't care what pronouns you use, but you better get this right! Co-creating a course with your email list… How does that work? What's the difference between a workshop, a webinar, and a paid webinar? Price disruption is important to Shanté – but what does that mean? Community is not just a group of people you learn with, but also who you learn from. The book, Profit First, influences Shanté's life, not just her business. Managing business expectations, with an eye on her client's whole life. Celebrating paying taxes? Shanté's podcast: her schedule, adjusting it according to her audience's needs, and the steps for producing it. Getting a cash injection and pandemic proofing your business. Connect with Shanté Cofield: The Movement Maestro Maestro on the Mic The Movement Maestro on Instagram The Movement Maestro on Facebook Contact Shanté's Team

Ari Hale started out as an online project manager traveling overseas with her son, Silas. It looked amazing from the outside, but she was overwhelmed and spent way too much time on her phone and computer instead of spending precious time with her son. So she used her love of systems and automations to build a six-figure business that supported the life she wanted to live. Those same systems allowed her to sell that business. Now she helps Neurodivergent Black and POC online service providers (freelancers, coaches, & consultants) become lifestyle and financially free so that they can positively impact their families and communities. "I found myself messing up on projects. That's when I realized, you're not into this anymore." Ari Hale This Week on the Get Paid Podcast: What pushed Ari to the point she was done working with clients as a contractor. Ari's rates for consultations when she first started out compared to her rates today. How strict terms and conditions got Ari's clients results. What kind of profit margins are available to freelance Project Managers? Having a $15K launch on a $10 eBook. WTF?? With traffic from WHERE? The Curse of 10K Followers and managing your time on social media. Becoming unemployable after being an entrepreneur. What exactly changed Ari's life so significantly she could NEVER go back to her old ways? Paying your team—factors Ari considered when hiring and paying employees. The true cost of making a million dollars, plus. How racism shows up in the weirdest places online. Connect with Ari Hale: AriHale.com Allergic2Hourly on Twitter Allergic To Hourly on Instagram Ari Hale's Facebook Page Solo To CEO Quiz Email Ari's Team

Emily Thompson is the co-founder and host of Being Boss, a resource, podcast, and community for creative entrepreneurs, and founder and CEO of Almanac Supply Co., a retail brand that makes and curates products that help people connect with nature. For over a decade Emily has worked closely with creatives to help them make money doing work they love, with a focus on building online business models and growing creative businesses. She's also the co-author of Being Boss: Take Control of Your Work and Live Life on Your Own Terms. "That little shop of candles and crystals will probably make me more money than anything else I've ever done." - Emily Thompson This Week on the Get Paid Podcast: Three upsets that majorly shifted Emily's business trajectory. Dealing with burnout and depression as an entrepreneur. How Covid impacted Emily's business — from an in-person event to homeschooling. Where did Emily get the money to buy her partner out – and how did they negotiate the selling price? Emily's favorite creative endeavor so far. Driving membership to the Clubhouse - from traffic sources to keeping people engaged in the group. If you want to stay relevant in a field that is shifting quickly, you should do this. The effect the infamous iOS update had on Apple podcast episode reach. What are the margins on candles and crystals? Emily's team dynamics—how she hires and what's important to her about hiring team members. Connect with Emily Thompson: Almanac Supply Co. Being Boss Club Being Boss Book Being Boss Podcast Emily Thompson on Instagram Almanac Supply Co on Instagram Being Boss Podcast on Instagram Sign Up for Emily's Newsletter