

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books

Sep 10, 2025 • 43min
Invisible Influence: How AI, Lies, and Power Shape What You Believe with Professor Renée DiResta | POP 1256
How can we still trust the media in a time of unethical use of AI and social media propaganda? What is the best way to guard against disinformation? Why should […]
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Sep 9, 2025 • 29min
Inside the Secret Customer Experience Playbook of Starbucks, Ritz-Carlton, Zappos, and Airbnb—with Dr. Joseph Michelli | POP 1255
How can clarity and intention make your brand stand out in a crowded market? Where should we draw the line between AI efficiency and authentic human connection in business? How […]
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Sep 4, 2025 • 32min
What You Need to Do to Get to the Next Level with Joe Sanok | POP 1254
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post What You Need to Do to Get to the Next Level with Joe Sanok | POP 1254 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Sep 3, 2025 • 34min
Thriving with ADHD: How to Turn Neurodiversity into Your Superpower with Laurie Wilson, LMFT | POP 1253
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post Thriving with ADHD: How to Turn Neurodiversity into Your Superpower with Laurie Wilson, LMFT | POP 1253 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Sep 2, 2025 • 36min
How Playful Questions Can Heal Families: Beliza Perez on Creating Connection Through Famgabs | POP 1252
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post How Playful Questions Can Heal Families: Beliza Perez on Creating Connection Through Famgabs | POP 1252 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Aug 28, 2025 • 38min
Is It Borderline Personality Disorder? Recognizing the Signs and Finding Help with Dr. Courtney Tracy | POP 1251
In this episode, Joe Sanok speaks with Dr. Courtney Tracy, also known as The Truth Doctor, about the reality of borderline personality disorder (BPD). Dr. Tracy explains what BPD is, how it affects the brain, and why it can feel like “emotions on steroids” for those who live with it. She outlines the key criteria of BPD, including fear of abandonment, difficulty experiencing joy, and an overwhelming negative inner narrative.
The post Is It Borderline Personality Disorder? Recognizing the Signs and Finding Help with Dr. Courtney Tracy | POP 1251 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Aug 28, 2025 • 51min
Treating Medical Trauma and Stress with Dr. Christen Mullane | GP 290
What role does an interdisciplinary approach play in healing trauma and stress? How can medical systems unintentionally cause harm, and what can therapists do to help? Why do you become a better leader when you do your own work first?
In this podcast episode, Brandon Shurn speaks about treating medical trauma and stress with Dr. Christen Mullane.
The post Treating Medical Trauma and Stress with Dr. Christen Mullane | GP 290 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Aug 27, 2025 • 40min
Optimism Bias Explained: The Science of Hope and Resilience with Dr. Tali Sharot | POP 1250
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post Optimism Bias Explained: The Science of Hope and Resilience with Dr. Tali Sharot | POP 1250 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Aug 26, 2025 • 29min
Practice Metrics that Matter with Tory Krone and Madeline Larsen | POP 1249
Joe Sanok talks with Tory Krone and Madeline Larsen about the few practice metrics that actually matter—retention, completed sessions, churn, and revenue per session—and how a simple dashboard turns guesswork into clear decisions about hiring, coaching, and marketing. Practical, no-fluff advice on using data to improve client care, reduce churn, and stabilize revenue.
The post Practice Metrics that Matter with Tory Krone and Madeline Larsen | POP 1249 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Aug 21, 2025 • 38min
Fiona Oakes Holds the Guinness World Record for Being the Fastest Woman to Run a Marathon on All 7 Continents | POP 1248
In this episode, Joe Sanok talks with world-record marathoner and animal advocate Fiona Oakes about how passion and purpose fuel resilience. Fiona shares how she overcame major physical setbacks to become the fastest woman to run a marathon on all seven continents and the North Pole, all while running to raise awareness for animal welfare. She discusses the connection between her running and her lifelong commitment to compassion, how training in “dark zones” builds mental toughness, and why keeping purpose at the core of your actions sustains both career and life. Fiona also offers advice for private practitioners on staying adaptable, compassionate, and open to change.
The post Fiona Oakes Holds the Guinness World Record for Being the Fastest Woman to Run a Marathon on All 7 Continents | POP 1248 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.


