
The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Therapy Practice
Where business growth meets the cutting edge of psychology. Designed for therapists, counselors, coaches, and wellness professionals, this show explores the art and science of helping people—while building a thriving practice. Hosted by consultant and author Joe Sanok, you’ll hear conversations with world-class academics, top-performing athletes, and leading mental health experts on everything from psychedelic-assisted therapy, mindfulness, CBT, and ACT, to the psychology of peak performance and the future of mental health care. Alongside deep dives into therapeutic approaches, you’ll also gain practical strategies for marketing, business systems, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your thinking, or grow your impact, this podcast helps you stay at the forefront of mental health and business.
Latest episodes

Mar 25, 2025 • 36min
Brighter Brains: How to Focus on What’s Most Important with Johnny Crowder | POP 1183
How can you keep your passion alive while supporting others by bypassing compassion fatigue? What can founders do to make sure that they don’t get sucked back into wearing all the hats? What’s the secret to balancing mental health and entrepreneurship? In this podcast episode in the Brighter Brains Series, Joe Sanok speaks about how […]
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Mar 20, 2025 • 35min
Better Mental Wellness Series: Improving Your Nervous System with Dr. Lori Desautels | POP 1182
What is the role of the nervous system in mental wellness? How does understanding neuroplasticity transform mental wellness in education and parenting? What are some tools that you can use to integrate neuroplasticity into everyday activities? In this podcast episode in the Better Mental Wellness Series, Joe Sanok speaks about improving your nervous system with […]
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Mar 19, 2025 • 33min
Better Mental Wellness Series: Healthy Sexuality with Alexandra Katehakis, Ph.D | POP 1181
How can we navigate the complexities of modern sexuality? How can couples talk about sex in their relationships without shame or embarrassment? What has been the impact on modern sex due to digital pornography? In this podcast episode in the Better Mental Wellness Series, Joe Sanok speaks about healthy sexuality with Alexandra Katehakis, Ph.D. Podcast […]
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Mar 18, 2025 • 31min
Better Mental Wellness Series: Overcoming Self Betrayal with Ilene Smith | POP 1180
What do we need to understand about the roots of self-betrayal? How do you unmask self-sabotage and betrayal, the hidden saboteur of your life? Which are some of the best strategies that you can use to overcome self-betrayal in your life? In this podcast episode in the Better Mental Wellness Series, Joe Sanok discusses overcoming […]
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Mar 13, 2025 • 31min
Better Mental Wellness Series: How to Work with Highly Sensitive People with April Snow | POP 1179
Which are some of the best practical tips for supporting highly sensitive children and partners? How can highly sensitive people unlock their superpowers? What must therapists know about working with highly sensitive people to help them thrive in life? In this podcast episode in the Better Mental Wellness Series, Joe Sanok speaks about how to […]
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Mar 12, 2025 • 32min
Better Mental Wellness Series: Rethinking Autism in Therapy with Dr. Sean Inderbitzen | POP 1178
How does the dual nature of autism bring both challenges and strengths to therapy? Which tools and techniques can empower therapists who work with autistic clients? What are some of the best practices for person-centered therapy for autistic clients? In this podcast episode in the Better Mental Wellness Series, Joe Sanok speaks with autistic psychotherapist […]
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Mar 11, 2025 • 42min
Better Mental Wellness Series: How Can You Break Free from Chronic Pain? With Nicole Sachs, LCSW | POP 1177
What should you understand about your nervous system and its role in chronic pain? Which big secrets teach you how to heal chronic pain through mind-body medicine? Can physical ailments have emotional roots? In this podcast episode in the Better Mental Wellness Series, Joe Sanok discusses working with chronic illness to mind your body with […]
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Mar 6, 2025 • 35min
Better Mental Wellness Series: The Research and Practice of Deeper Mindfulness with Dr. Danny Penman | POP 1176
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with […]
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Mar 5, 2025 • 32min
Better Mental Wellness Series: Pioneering the Science Behind Self-Compassion with Dr. Kristin Neff | POP 1175
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with […]
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Mar 4, 2025 • 37min
Better Mental Wellness Series: Exploring Psychedelic Assisted Therapy with Researcher Jason Luoma | POP 1174
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with […]
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