

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books

Aug 20, 2025 • 35min
Why Instant Gratification Is Undermining Your Health – with Dr. Megan Lyon | POP 1247
What does the U.S. get wrong about wellness? Dr. Megan Lyons argues that real health isn’t about more—it’s about less. In this episode, she explores how modern culture’s obsession with instant gratification pulls us away from true well-being, and why simplicity—of food, lifestyle, and mindset—is often the key. She shares the core pillars of wellness, how to help kids build a healthy relationship with food, and what every private practitioner should keep in mind when navigating tough days. Whether you're a parent, a clinician, or just trying to feel better, this episode offers clear, practical ways to reclaim your health.
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Aug 19, 2025 • 27min
Layered Leadership: How to lead Creatively with NYT Bestselling Author Lawrence Armstrong | POP 1246
In this episode, Joe Sanok speaks with NYT bestselling author Lawrence Armstrong about Layered Leadership and the role of creativity in effective leadership. Lawrence shares how drawing inspiration from the world around you, staying curious, and thinking in “synthesized layers” can lead to innovative strategies and solutions.
He introduces the concept of “whole-brain thinking,” encouraging leaders to strengthen not only their natural abilities but also areas where they’re less skilled—engaging in continuous learning to become more adaptable. Lawrence stresses the importance of creating collaborative environments where ideas can be freely shared, built upon, and refined, and advises hiring people with expertise beyond your own to strengthen the team’s collective problem-solving power.
For private practitioners and business owners, his key message is simple: you’re already a leader—so keep learning, embrace creativity, and apply whole-brain thinking to drive growth and inspire others.
The post Layered Leadership: How to lead Creatively with NYT Bestselling Author Lawrence Armstrong | POP 1246 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Aug 14, 2025 • 31min
The Strategic Genius of Taylor Swift with HBR Senior Editor Kevin Evers | POP 1245
In this episode, Joe Sanok interviews Kevin Evers, senior editor at Harvard Business Review and author of There’s Nothing Like This: The Strategic Genius of Taylor Swift. Evers unpacks how Swift’s career offers lessons for therapists—chief among them the value of having a clear vision, maintaining consistency, building trust, and staying fan-focused. Drawing from her early decision to leave a major record label that didn’t share her vision, to her bold switch from country to pop at the height of her success, Swift’s story illustrates the power of strategic risk-taking. Evers encourages private practitioners to apply these principles in their own work: stay aligned with your mission, know your audience, adapt when the time is right, and above all—keep going.
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Aug 13, 2025 • 32min
Ketamine, AI, and Brain Health: What Practitioners Need to Know with Dustin Robinson, Esq. CPA | POP 1244
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is […]
The post Ketamine, AI, and Brain Health: What Practitioners Need to Know with Dustin Robinson, Esq. CPA | POP 1244 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Aug 7, 2025 • 36min
Creating Just Communities: The Science of Collective Action with Nilanjana Dasgupta | POP 1242
How can we make scientific writing engaging for both experts and everyday readers? Why is focusing on local, collective action the key to real social change? What practical steps can we take to shift cultural patterns and build more just communities?
In this podcast episode, Joe Sanok discusses transforming cultural patterns to build more just communities with Nilanjana Dasgupta.
The post Creating Just Communities: The Science of Collective Action with Nilanjana Dasgupta | POP 1242 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Aug 6, 2025 • 28min
How to Integrate Yoga into Counseling with Chris McDonald | POP 1241
In this episode, Joe Sanok talks with holistic therapist Chris McDonald about the biggest misconceptions around integrating yoga into therapy. They explore how breathwork, mindfulness, and gentle movement can deepen therapeutic outcomes, and Chris shares practical steps for therapists to confidently and ethically bring yoga into their sessions.
The post How to Integrate Yoga into Counseling with Chris McDonald | POP 1241 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Aug 5, 2025 • 40min
How to Help Couples Find Clarity in Their Relationships with Tarah and E.J. Kerwin | POP 1240
How can therapists help couples gain clarity before deciding to end a relationship? In this episode, Joe Sanok chats with Tarah and E.J. Kerwin, founders of Relationship Renovation, about their unique model for transforming relationships. They discuss how couples can navigate uncertainty, build resilience, and improve communication. Tarah and E.J. also share insights on how therapists can expand their impact nationally through podcasts and courses. Plus, they offer valuable advice for new therapists on building successful, heart-centered practices.
The post How to Help Couples Find Clarity in Their Relationships with Tarah and E.J. Kerwin | POP 1240 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Jul 31, 2025 • 37min
How to Build A Second Income Stream Through Programs with Annie Schuessler | POP 1239
Tired of trading time for money?
Annie Schuessler shares how therapists can create programs, courses, and retreats to build alternative income streams; without burning out.
The post How to Build A Second Income Stream Through Programs with Annie Schuessler | POP 1239 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Jul 30, 2025 • 27min
How to Host Intensives with Dr. Adina Silvestri | POP 1238
How can intensives help reduce burnout—for you and your clients?
In this episode, Joe Sanok talks with Dr. Adina Silvestri about integrating therapy intensives into private practice. They explore how offering different modalities, including Internal Family Systems (IFS), can reignite clinician excitement and support client transformation.
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Jul 29, 2025 • 37min
What Every Therapist Should Know About Conflict with Harvard’s Bob Bordone | POP 1237
Do you avoid conflict with clients, staff, or even yourself?
Harvard’s Bob Bordone shares how therapists can use IFS and simple self-regulation tools to handle conflict with clarity and confidence.
The post What Every Therapist Should Know About Conflict with Harvard’s Bob Bordone | POP 1237 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.


