The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Therapy Practice
Where business growth meets the cutting edge of psychology. Designed for therapists, counselors, coaches, and wellness professionals, this show explores the art and science of helping people—while building a thriving practice. Hosted by consultant and author Joe Sanok, you’ll hear conversations with world-class academics, top-performing athletes, and leading mental health experts on everything from psychedelic-assisted therapy, mindfulness, CBT, and ACT, to the psychology of peak performance and the future of mental health care. Alongside deep dives into therapeutic approaches, you’ll also gain practical strategies for marketing, business systems, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your thinking, or grow your impact, this podcast helps you stay at the forefront of mental health and business.
Latest episodes
Feb 27, 2025 • 26min
Marketing Month: Growing through Instagram and Writing for Vogue with Alyssa Mancao | POP 1173
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with […]
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Feb 26, 2025 • 28min
Marketing Month: Optimizing Your Website with Davey Jones | POP 1172
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
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Feb 25, 2025 • 31min
Marketing Month: The #1 Page on Your Website with Alex Membrillo | POP 1171
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
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Feb 20, 2025 • 36min
Marketing Month: Marketing Like a Mega-Practice Owner with Lisa R. Savage, LCSW | POP 1170
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Marketing Month: Marketing Like a Mega-Practice Owner with Lisa R. Savage, LCSW | POP 1170 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 19, 2025 • 29min
Marketing Month: From Clicks to Clients: Mastering Website Conversions with Samantha Mabe | POP 1169
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Marketing Month: From Clicks to Clients: Mastering Website Conversions with Samantha Mabe | POP 1169 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 18, 2025 • 41min
Marketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Marketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 13, 2025 • 35min
Marketing Month: Workshops and Course Creation with Ryan Scanlon | POP 1167
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
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Feb 12, 2025 • 43min
Marketing Month: Can I Ask Clients for Online Reviews? With Derek Collins and Omar Ruiz | POP 1166
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
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Feb 11, 2025 • 32min
Marketing Month: How does the Rule of 26 Double Revenue? With Michael Buzinski | POP 1165
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Marketing Month: How does the Rule of 26 Double Revenue? With Michael Buzinski | POP 1165 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 6, 2025 • 33min
Marketing Month: Digital Marketing for Mental Health with Adrienne Wilkerson | POP 1164
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
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