The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Jul 24, 2025 • 30min
100% of Kelly McKenna’s Marketing is Through Instagram | POP 1236
Are you using Instagram within your marketing strategy? Which golden rules of Instagram can you stick with to get the best results? How can you market yourself and your practice online while maintaining ethical self-disclosure?
Therapist and Instagram strategist Kelly McKenna shares what most therapists get wrong on social media, how to navigate ethical self-disclosure, and the golden rules for building a thriving practice online. Learn how to niche down, post with purpose, and attract your ideal clients.
The post 100% of Kelly McKenna’s Marketing is Through Instagram | POP 1236 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 23, 2025 • 30min
50 Marathons, 50 Days, 50 States with Ultramarathonman – Dean Karnazes | POP 1235
What are the radical possibilities of the human mind and body? How can you take a big risk and stick to it until the end? Why should you remember the body in treatment? In this podcast episode, Joe Sanok speaks with ultramarathon runner Dean Karnazes about cultivating and utilizing a high-performance mindset to achieve and surpass your goals.
The post 50 Marathons, 50 Days, 50 States with Ultramarathonman – Dean Karnazes | POP 1235 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 22, 2025 • 32min
Old VS New Marketing: What to Ditch & Keep with Leslie Zane | POP 1234
What is the key to accelerating marketing growth and success? How can you tap into your audience’s influential subconscious mind with your marketing, rather than trying to convince their instinctive, skeptical mind? Which new rules of marketing should you start using this year?
The post Old VS New Marketing: What to Ditch & Keep with Leslie Zane | POP 1234 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 17, 2025 • 33min
Two Ways to Use Social Media and Still Keep Your Sanity with Kelley Stevens | POP 1233
How can social media actually help your private practice grow? Should you focus on cash-pay clients or build a digital brand? And what boundaries keep your business sustainable?
In this episode, Joe Sanok talks with therapist and business coach Kelley Stevens about scaling a cash-pay practice, using social media strategically, and setting clear boundaries that prevent burnout.
The post Two Ways to Use Social Media and Still Keep Your Sanity with Kelley Stevens | POP 1233 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 16, 2025 • 38min
2190 Miles: How To Pursue the Unthinkable with Ultramarathon Runner Karl ‘Speedgoat’ Meltzer | POP 1232
What can therapists and business owners learn from ultrarunners about resilience, failure, and pushing through pain?
Joe Sanok talks with Karl “Speedgoat” Meltzer—one of the most accomplished ultrarunners in history—about mental strategies for enduring struggle, learning from setbacks, and staying present even when the challenge feels impossible.
The post 2190 Miles: How To Pursue the Unthinkable with Ultramarathon Runner Karl ‘Speedgoat’ Meltzer | POP 1232 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 15, 2025 • 34min
Have We Lost the Ability to Empower Clients? with Dr. Ann Weiser Cornell | POP 1231
How can therapists shift clients from dependency to true empowerment?
Joe Sanok talks with Dr. Ann Weiser Cornell about how to help clients build inner strength and self-trust from the very first session. They explore why therapists should act as guides rather than “forever experts,” how small language shifts can deepen a client’s self-awareness, and practical ways to move beyond overthinking into embodied emotional presence.
Learn how empowering clients to navigate their own emotional landscapes not only transforms their lives but also reduces therapist burnout.
The post Have We Lost the Ability to Empower Clients? with Dr. Ann Weiser Cornell | POP 1231 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 10, 2025 • 37min
Mindfulness: Guy Winch on Rejection, Loneliness & Healing | POP 1230
What are the best practices for integrating mindfulness and customer service in therapy? How can you enhance your therapy by practicing proper emotional hygiene and mindfulness with your client connections? What happens when mindfulness meets customer service?
In this podcast episode, Joe Sanok discusses the surprising and important therapy marketing combination of customer service with mindfulness with Dr. Guy Winch.
The post Mindfulness: Guy Winch on Rejection, Loneliness & Healing | POP 1230 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 9, 2025 • 37min
HPM: What a 500-Mile Antarctic Expedition Teaches About Life with Akshay Nanavati | POP 1229
How do you build up your high-performance mindset? Can transforming pain into purpose be one of the greatest journeys you can go on? How can you shift your mindset around problems, struggle, and pain into appreciating the journey, finding solutions, and being present in the moment?
In this podcast episode, Joe Sanok speaks about a high-performance mindset with explorer, Akshay Nanavati.
The post HPM: What a 500-Mile Antarctic Expedition Teaches About Life with Akshay Nanavati | POP 1229 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 8, 2025 • 35min
How to Get Top Keynotes from Google and Harvard with Dr. Dan Wendler | POP 1228
Want to grow your practice through public speaking? Wonder why it’s a strong marketing tool for therapists or how to expand your impact?
Joe Sanok talks with Dr. Dan Wendler about moving from book writing to keynotes at Google and Harvard, avoiding DIY marketing mistakes, building referral networks, and starting your speaking journey.
The post How to Get Top Keynotes from Google and Harvard with Dr. Dan Wendler | POP 1228 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 3, 2025 • 48min
Mindfulness: Breaking Trauma Bonds & Healing from Within with Dr. Lissa Rankin, MD | POP 1227
Is a toxic relationship making you sick? What are the hidden costs of relational trauma on the body? How does nervous system dysregulation affect health?
Joe Sanok talks with Dr. Lissa Rankin about mindfulness, Internal Family Systems, and how relational healing can support physical and emotional recovery.
The post Mindfulness: Breaking Trauma Bonds & Healing from Within with Dr. Lissa Rankin, MD | POP 1227 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
