The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Therapy Practice
Where business growth meets the cutting edge of psychology. Designed for therapists, counselors, coaches, and wellness professionals, this show explores the art and science of helping people—while building a thriving practice. Hosted by consultant and author Joe Sanok, you’ll hear conversations with world-class academics, top-performing athletes, and leading mental health experts on everything from psychedelic-assisted therapy, mindfulness, CBT, and ACT, to the psychology of peak performance and the future of mental health care. Alongside deep dives into therapeutic approaches, you’ll also gain practical strategies for marketing, business systems, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your thinking, or grow your impact, this podcast helps you stay at the forefront of mental health and business.
Latest episodes
Feb 5, 2025 • 29min
Marketing Month: Digital Marketing with Donald Thompson | POP 1163
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
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Feb 4, 2025 • 39min
Marketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Marketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 30, 2025 • 37min
Even Better Year Series: How to Optimise Your Taxes and Pay Less with Mark Kohler, CPA | POP 1161
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Even Better Year Series: How to Optimise Your Taxes and Pay Less with Mark Kohler, CPA | POP 1161 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 29, 2025 • 36min
Even Better Year Series: Nonobvious Thinking – The Philosophy of Rohit Bhargava | POP 1160
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Even Better Year Series: Nonobvious Thinking – The Philosophy of Rohit Bhargava | POP 1160 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 28, 2025 • 36min
Even Better Year Series: Psychedelic Medicine at the End of Life with Dr. Richard Louis Miller | POP 1159
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Even Better Year Series: Psychedelic Medicine at the End of Life with Dr. Richard Louis Miller | POP 1159 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 23, 2025 • 37min
Even Better Year Series: Owning Our Struggles: A Path to Healing – Guidance from Minaa B. | POP 1158
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Even Better Year Series: Owning Our Struggles: A Path to Healing – Guidance from Minaa B. | POP 1158 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 22, 2025 • 33min
Even Better Year Series: Where I Belong: Healing Trauma and Embracing Asian American Identity with Soo Jin Lee | POP 1157
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Even Better Year Series: Where I Belong: Healing Trauma and Embracing Asian American Identity with Soo Jin Lee | POP 1157 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 21, 2025 • 31min
Mindfulness, Chocolate, and a Unified Framework for Psychotherapy – Insights from Dr. Diane Gehart | POP 1156
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Mindfulness, Chocolate, and a Unified Framework for Psychotherapy – Insights from Dr. Diane Gehart | POP 1156 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 16, 2025 • 34min
Even Better Year Series: Creating Evidence-Based Content for Your Clients with Rebecca Dekker Ph.D. | POP 1155
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Even Better Year Series: Creating Evidence-Based Content for Your Clients with Rebecca Dekker Ph.D. | POP 1155 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 15, 2025 • 34min
Even Better Year Series: Breaking the Vase – Forgiveness, Healing, and Empowerment; lessons from Diwa Ghawi | POP 1154
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Even Better Year Series: Breaking the Vase – Forgiveness, Healing, and Empowerment; lessons from Diwa Ghawi | POP 1154 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
