
The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Therapy Practice
Where business growth meets the cutting edge of psychology. Designed for therapists, counselors, coaches, and wellness professionals, this show explores the art and science of helping people—while building a thriving practice. Hosted by consultant and author Joe Sanok, you’ll hear conversations with world-class academics, top-performing athletes, and leading mental health experts on everything from psychedelic-assisted therapy, mindfulness, CBT, and ACT, to the psychology of peak performance and the future of mental health care. Alongside deep dives into therapeutic approaches, you’ll also gain practical strategies for marketing, business systems, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your thinking, or grow your impact, this podcast helps you stay at the forefront of mental health and business.
Latest episodes

Jan 14, 2025 • 35min
Even Better Year Series: Building a Practice with Court Mandated Referrals – advice from Derek Collins | POP 1153
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
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Jan 9, 2025 • 42min
Even Better Year Series: AI-Driven Progress Notes: Cutting Time, Boosting Compliance with Elisabeth Morray and Ted Faneuff | POP 1152
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
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Jan 7, 2025 • 32min
Even Better Year Series: Is Virtual Reality the Future of Sexual Health Treatment? Insights from Dr. Lori Brotto | POP 1150
TRIGGER WARNING: This episodes contains a discussion of sexual assault How can your approach to sexual health transform the way you connect with clients? What challenges are younger generations facing in sexual health, and how can you support them? Which innovative tools can you use to enhance your care? In this episode, Joe sits down […]
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Jan 2, 2025 • 34min
Even Better Year Series: How to Rewire Your Mind and Achieve Peak Performance – the Alex Howard Approach | POP 1149
In this Podcast Building a Practice with Purpose Growing Without Losing Your Vision Adapting to an Online World Leadership Lessons: Mistakes, Mindsets, and Mastery Balancing Growth with Self-Care Building a Practice with Purpose Alex Howard’s story shows how personal experiences can lead to meaningful work. After struggling with chronic fatigue for years, Alex decided to […]
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Jan 1, 2025 • 38min
Even Better Year Series: Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future with Brian Solis | POP 1148
In this Podcast Why the “Even Better Year” series? Understanding futurism and digital anthropology The future of mental health The importance of curiosity and failing well Competing versus working with AI Brian’s advice to private practitioners Why the “Even Better Year” series? I’m sure you’re being flooded with those things that say, “You will change […]
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Dec 31, 2024 • 20min
Ashley Mielke’s 7-Part Series: Envisioning Your Ideal Practice Sale | POP 1147
In this Podcast Envisioning your ideal practice sale Reflective questions for visioning The final steps Envisioning your ideal practice sale Selling a group practice is a major milestone and a decision that will shape your professional future and your personal life as well. (Ashley Mielke) As much as you need to be prepped and ready […]
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Dec 26, 2024 • 44min
Ashley Mielke’s 7-Part Series: Jennie Ward’s Private Practice Sale | POP 1146
Are you feeling a pull to pursue your career beyond the confines of your private practice? Has there been a new professional passion that you want to dive into and expand, as part of your personal and professional development? Where can you find some advice and answers? In this podcast episode in Ashley Mielke’s 7-Part […]
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Dec 25, 2024 • 27min
Ashley Mielke’s 7-Part Series: What I Wish I Would Have Known Before Selling My Group Practice | POP 1145
What are some emotional and practical tips for preparing your practice for sale? How can you prepare your practice and yourself for selling the business? What can you expect about the emotional journey of selling your group practice? In this podcast episode in Ashley Mielke’s 7-Part Series, Ashley discusses; “What I Wish I Would Have […]
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Dec 24, 2024 • 19min
Ashley Mielke’s 7-Part Series: Finalizing the Sale & Transitioning Ownership | POP 1144
What is the next step after due diligence has been completed? Which contingencies often need to be settled? When do you inform your team and staff of the changeover? In this podcast episode in Ashley Mielke’s 7-Part Series, she discusses finalizing the sale and transitioning ownership | Part 4 Podcast Sponsor: Alma As a clinician, […]
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Dec 19, 2024 • 36min
Ashley Mielke’s 7-Part Series: Negotiations & Diligence in Selling Your Group Practice | POP 1143
What do practice sellers need to know about navigating due diligence? Which negotiation tips do you need on hand when selling your practice? How do you move from an emotional attachment and fear of losing your business to a successful, smooth transition to open the new chapter, stress-free? In this podcast episode in Ashley Mielke’s […]
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