The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Jul 2, 2025 • 42min
HPM: Six-Time Ironman Champion Mark Allen on The Psychology of Endurance | POP 1226
What resilience lessons can you learn from a six-time Ironman champion? How can mindfulness quiet negative self-talk in high-pressure moments? Can you train yourself to analyze instead of judge?
Joe Sanok talks with Mark Allen about mindset shifts, mental endurance, and redefining success after setbacks.
The post HPM: Six-Time Ironman Champion Mark Allen on The Psychology of Endurance | POP 1226 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 1, 2025 • 55min
SessionSites Podcast Takeover – Therapist SEO, Demystified | POP 1225
Want to attract more therapy clients? What makes SEO truly effective for therapists? How can you turn your practice from invisible to invincible online?
Tom O’Malley and Nicole Arzt discuss timeless SEO best practices, balancing keywords with authentic copy, and creating content that connects you with your ideal clients.
The post SessionSites Podcast Takeover – Therapist SEO, Demystified | POP 1225 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 26, 2025 • 17min
SessionSites Podcast Takeover – From Click to Client: Optimizing Your Website for Conversions | POP 1224
Learn how to transform your therapy website into a conversion powerhouse. Tom O’Malley shares 5 simple strategies—clear CTAs, reduced anxiety, strong headlines, simplified navigation, and trust signals—to help visitors confidently take the next step toward becoming clients.
The post SessionSites Podcast Takeover – From Click to Client: Optimizing Your Website for Conversions | POP 1224 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 25, 2025 • 36min
SessionSites Podcast Takeover – Words that Work: StoryBrand Framework in Therapy Marketing | POP 1223
Want to boost your therapy practice’s impact online? Discover how therapists can use the StoryBrand framework to clarify messaging, attract clients, and explain their services effectively.
Tom O’Malley and Jennifer Orechwa share actionable tips for structuring websites and marketing strategies that resonate and convert.
The post SessionSites Podcast Takeover – Words that Work: StoryBrand Framework in Therapy Marketing | POP 1223 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
12 snips
Jun 24, 2025 • 46min
Productivity: The Neuroscience of Reality: How Emotions Shape What We See with Dr. Lisa Barrett | POP 1222
Dr. Lisa Barrett, a leading figure in psychology at Northeastern University and a top-cited scientist, dives into the captivating interplay between emotions and reality. She challenges conventional notions of objective truth, illustrating how our subjective experiences shape perceptions. With insights from her research, she critiques typical productivity strategies and emphasizes the need for personalized approaches. The discussion also touches on the importance of humility and curiosity in therapeutic relationships, enriching both client and therapist experiences.
Jun 19, 2025 • 30min
Mindfulness: Why You Don’t Have to Be Calm to Meditate with Susan Piver | POP 1221
What are common misconceptions about Buddhism and meditation? How does mindfulness help us face emotions without getting lost? Why is vulnerability key to transformation?
Joe Sanok talks with Susan Piver about meditation as liberation from suffering, embracing vulnerability, and finding freedom through awareness and self-compassion.
The post Mindfulness: Why You Don’t Have to Be Calm to Meditate with Susan Piver | POP 1221 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 18, 2025 • 33min
High Performance Mindset: When the Body Breaks, How Do We Repair the Mind? With Hillary Allen | POP 1220
How do setbacks build resilience? Can failure become a stepping stone to success? What can therapists learn from ultrarunner Hillary Allen’s journey of recovery and mindset shifts? Joe Sanok talks with Hillary about overcoming a 150-foot fall, redefining self-worth, and embracing visualization, gratitude, and personal growth after trauma.
The post High Performance Mindset: When the Body Breaks, How Do We Repair the Mind? With Hillary Allen | POP 1220 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
9 snips
Jun 17, 2025 • 34min
Productivity: The Future of Time Management with New York Times bestselling author Kendra Adachi | POP 1219
Why is embracing contentment more powerful than chasing perfection? Can time management be compassionate in a hustle-driven world? How can redefining productivity transform daily life? Joe Sanok talks with Kendra Adachi about “The Lazy Genius Way,” breaking free from optimization culture, and finding success by honoring your humanity and seasons of life.
The post Productivity: The Future of Time Management with New York Times bestselling author Kendra Adachi | POP 1219 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 12, 2025 • 37min
How Does Nervous System Regulation Heal Our Relationships? With Sarah Baldwin | POP 1218
Can understanding your nervous system transform trauma healing and relationships? Joe Sanok talks with Sarah Baldwin, Somatic Experiencing Practitioner, about polyvagal theory, attachment, and nervous system regulation. Learn to move from freeze to flow, reconnect with your adult self, and foster emotional balance in your healing journey.
The post How Does Nervous System Regulation Heal Our Relationships? With Sarah Baldwin | POP 1218 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 11, 2025 • 39min
The Psychologist Behind the 2011 World Series Win – Dr. Jason Selk | POP 1217
What’s the secret to high performance without burnout? Joe Sanok talks with mental toughness expert Dr. Jason Selk about training your brain for resilience, relishing success, and balancing achievement with joy. Learn practical tools for mental workouts, prioritization, and cultivating lasting fulfillment inside and outside the office.
The post The Psychologist Behind the 2011 World Series Win – Dr. Jason Selk | POP 1217 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
