The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Jul 16, 2025 • 38min
2190 Miles: How To Pursue the Unthinkable with Ultramarathon Runner Karl ‘Speedgoat’ Meltzer | POP 1232
What can therapists and business owners learn from ultrarunners about resilience, failure, and pushing through pain?
Joe Sanok talks with Karl “Speedgoat” Meltzer—one of the most accomplished ultrarunners in history—about mental strategies for enduring struggle, learning from setbacks, and staying present even when the challenge feels impossible.
The post 2190 Miles: How To Pursue the Unthinkable with Ultramarathon Runner Karl ‘Speedgoat’ Meltzer | POP 1232 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 15, 2025 • 34min
Have We Lost the Ability to Empower Clients? with Dr. Ann Weiser Cornell | POP 1231
How can therapists shift clients from dependency to true empowerment?
Joe Sanok talks with Dr. Ann Weiser Cornell about how to help clients build inner strength and self-trust from the very first session. They explore why therapists should act as guides rather than “forever experts,” how small language shifts can deepen a client’s self-awareness, and practical ways to move beyond overthinking into embodied emotional presence.
Learn how empowering clients to navigate their own emotional landscapes not only transforms their lives but also reduces therapist burnout.
The post Have We Lost the Ability to Empower Clients? with Dr. Ann Weiser Cornell | POP 1231 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 10, 2025 • 37min
Mindfulness: Guy Winch on Rejection, Loneliness & Healing | POP 1230
What are the best practices for integrating mindfulness and customer service in therapy? How can you enhance your therapy by practicing proper emotional hygiene and mindfulness with your client connections? What happens when mindfulness meets customer service?
In this podcast episode, Joe Sanok discusses the surprising and important therapy marketing combination of customer service with mindfulness with Dr. Guy Winch.
The post Mindfulness: Guy Winch on Rejection, Loneliness & Healing | POP 1230 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 9, 2025 • 37min
HPM: What a 500-Mile Antarctic Expedition Teaches About Life with Akshay Nanavati | POP 1229
How do you build up your high-performance mindset? Can transforming pain into purpose be one of the greatest journeys you can go on? How can you shift your mindset around problems, struggle, and pain into appreciating the journey, finding solutions, and being present in the moment?
In this podcast episode, Joe Sanok speaks about a high-performance mindset with explorer, Akshay Nanavati.
The post HPM: What a 500-Mile Antarctic Expedition Teaches About Life with Akshay Nanavati | POP 1229 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 8, 2025 • 35min
How to Get Top Keynotes from Google and Harvard with Dr. Dan Wendler | POP 1228
Want to grow your practice through public speaking? Wonder why it’s a strong marketing tool for therapists or how to expand your impact?
Joe Sanok talks with Dr. Dan Wendler about moving from book writing to keynotes at Google and Harvard, avoiding DIY marketing mistakes, building referral networks, and starting your speaking journey.
The post How to Get Top Keynotes from Google and Harvard with Dr. Dan Wendler | POP 1228 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 3, 2025 • 48min
Mindfulness: Breaking Trauma Bonds & Healing from Within with Dr. Lissa Rankin, MD | POP 1227
Is a toxic relationship making you sick? What are the hidden costs of relational trauma on the body? How does nervous system dysregulation affect health?
Joe Sanok talks with Dr. Lissa Rankin about mindfulness, Internal Family Systems, and how relational healing can support physical and emotional recovery.
The post Mindfulness: Breaking Trauma Bonds & Healing from Within with Dr. Lissa Rankin, MD | POP 1227 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 2, 2025 • 42min
HPM: Six-Time Ironman Champion Mark Allen on The Psychology of Endurance | POP 1226
What resilience lessons can you learn from a six-time Ironman champion? How can mindfulness quiet negative self-talk in high-pressure moments? Can you train yourself to analyze instead of judge?
Joe Sanok talks with Mark Allen about mindset shifts, mental endurance, and redefining success after setbacks.
The post HPM: Six-Time Ironman Champion Mark Allen on The Psychology of Endurance | POP 1226 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 1, 2025 • 55min
SessionSites Podcast Takeover – Therapist SEO, Demystified | POP 1225
Want to attract more therapy clients? What makes SEO truly effective for therapists? How can you turn your practice from invisible to invincible online?
Tom O’Malley and Nicole Arzt discuss timeless SEO best practices, balancing keywords with authentic copy, and creating content that connects you with your ideal clients.
The post SessionSites Podcast Takeover – Therapist SEO, Demystified | POP 1225 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 26, 2025 • 17min
SessionSites Podcast Takeover – From Click to Client: Optimizing Your Website for Conversions | POP 1224
Learn how to transform your therapy website into a conversion powerhouse. Tom O’Malley shares 5 simple strategies—clear CTAs, reduced anxiety, strong headlines, simplified navigation, and trust signals—to help visitors confidently take the next step toward becoming clients.
The post SessionSites Podcast Takeover – From Click to Client: Optimizing Your Website for Conversions | POP 1224 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 25, 2025 • 36min
SessionSites Podcast Takeover – Words that Work: StoryBrand Framework in Therapy Marketing | POP 1223
Want to boost your therapy practice’s impact online? Discover how therapists can use the StoryBrand framework to clarify messaging, attract clients, and explain their services effectively.
Tom O’Malley and Jennifer Orechwa share actionable tips for structuring websites and marketing strategies that resonate and convert.
The post SessionSites Podcast Takeover – Words that Work: StoryBrand Framework in Therapy Marketing | POP 1223 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
