The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Therapy Practice
Where business growth meets the cutting edge of psychology. Designed for therapists, counselors, coaches, and wellness professionals, this show explores the art and science of helping people—while building a thriving practice. Hosted by consultant and author Joe Sanok, you’ll hear conversations with world-class academics, top-performing athletes, and leading mental health experts on everything from psychedelic-assisted therapy, mindfulness, CBT, and ACT, to the psychology of peak performance and the future of mental health care. Alongside deep dives into therapeutic approaches, you’ll also gain practical strategies for marketing, business systems, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your thinking, or grow your impact, this podcast helps you stay at the forefront of mental health and business.
Latest episodes
Apr 16, 2025 • 37min
From Burnout to Breakthrough: How Therapists Can Scale Beyond the Couch with Yuri Elkaim | POP 1193
Have you been feeling burned out with the amount of client sessions you have been doing? What are some of the ways that you can scale your private practice beyond one-on-one sessions? How can you level up and out of burnout, and into profit and peace? In this podcast episode, Joe Sanok speaks about going […]
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Apr 15, 2025 • 30min
The Future of Private Practice with Joe Sanok and His AI Assistant Vega | POP 1192
How is AI shaping the future of private practice in mental health? Would AI ever replace therapy? Have you ever heard a conversation between a person and an AI on a podcast? In this podcast episode in the Future Of series, Joe Sanok speaks about the future of private practice with his AI assistant, Vega! […]
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Apr 10, 2025 • 34min
The Future of You with Lauren Zander | POP 1191
What is the method to craft your future intentionally? Do you want to learn to set goals and keep the promises that you make to yourself? Are you ready to design the Future of You? In this podcast episode in the Future Of series, Joe Sanok speaks about the future of you with Lauren Zander. […]
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Apr 9, 2025 • 31min
The Future of Learning with Stanford Accelerator for Learning’s Isabelle Hau | POP 1190
How can we transform learning through care and connection? Why is play critical to the development of young minds? What are the immense benefits children can receive from their parents and caregivers through the essential connection of relationships in early education? In this podcast episode of the Future Of series, Joe Sanok speaks with Stanford […]
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Apr 8, 2025 • 38min
The Future of Trust with Marcus Sheridan | POP 1189
How can you use the art of trust in your private practice marketing? What’s the method for transforming your brand through honest communication? Why do transparency and storytelling matter in your practice? In this podcast episode in the Future Of series, Joe Sanok discusses the future of trust with Marcus Sheridan. Podcast Sponsor: Therapy Notes […]
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Apr 3, 2025 • 35min
Brighter Brains: Are We Happy Yet? with Jane Thatcher Hahn and Hannah Buzzo | POP 1188
How can we get to the true meaning of fulfillment in mental health? If we did, what would it look like? Why is embracing pain the key to true happiness in the art of healing? In this podcast episode in the Brighter Brains Series, Joe Sanok discusses “Are We Happy Yet?” with therapists and podcasters […]
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Apr 2, 2025 • 32min
Brighter Brains: How Veterans Can Recover from Moral Injury with Dr. Shira Maguen | POP 1187
How can we better support veterans experiencing moral injury? What can be done to transform veteran care in today’s society? What can mental health professionals do to reduce veteran barriers to therapy? In this podcast episode in the Brighter Brains Series, Joe Sanok discusses how veterans can recover from moral injury with Dr. Shira Maguen. […]
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Apr 1, 2025 • 27min
Brighter Brains: How Our Language Creates Our Reality with Cary Prejean | POP 1186
How does language shape our reality and narratives? What is the power of narrative in business and life? How can you transform your narratives for personal growth and success? In this podcast episode in the Brighter Brains Series, Joe Sanok discusses how our language creates our reality with Cary Prejean. Podcast Sponsor: Therapy Notes As […]
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Mar 27, 2025 • 30min
Brighter Brains: Treating Trauma with Robyn D. Walser, Ph.D. | POP 1185
How does Acceptance and Commitment Therapy transform trauma recovery? What role does ACT therapy play in healing and understanding trauma? How can the ACT framework help you and your clients live a more meaningful life? In this podcast episode in the Brighter Brains Series, Joe Sanok discusses treating trauma with Robyn D. Walser, Ph.D. Podcast […]
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Mar 26, 2025 • 25min
Brighter Brains: Better Operations Frees Up Brain Bandwidth with Wendy McSparren | POP 1184
How do we balance technology and human connection in private practices in our modern age? How can you overcome administrative overwhelm? Where should you start today if you want to instill efficient practice management in your business? In this podcast episode in the Brighter Brains series, Joe Sanok discusses how better operations free up brain […]
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