The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy How Joe Thinks Through Private Practice, Business, and Life with Wendy Pitts Reeves | POP 1291
Nov 6, 2025
Joe Sanok, a psychotherapist turned consultant, dives deep into the evolving landscape of private practice. He emphasizes that your practice should serve your life, not define it. Joe shares his journey from starting a private pay practice in 2006 to forming a multi-clinician group. He discusses the importance of validating ideas before launching and learning from failed initiatives. Personal stories about his divorce and shifting priorities reveal a newfound perspective on work and worth, making for a thought-provoking conversation.
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From Side Gig To Thriving Practice
- Joe started private pay therapy as a side gig in 2006 to pay student loans and accidentally grew it into a group practice.
- He transitioned from a college job after income from the practice surpassed his full-time salary.
Turn Challengers Into Advocates
- Joe discovered staff personality patterns using the Fascination quiz to lead better.
- He turned a resistant clinician into an advocate by pre-selling changes and involving her early.
Design The Practice Around Your Life
- Define why you run a practice before choosing its model and systems.
- Different goals (passive income vs teaching-focused) require different management and hires.
