The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Nov 5, 2025 • 29min
GPBC25 Series: Structure with Soul – Building Systems that Support People with Jennifer Froemel | POP 1290
What is the secret ingredient to building better systems in your business? What if your systems didn’t just organize your practice, but nurtured the people who keep it alive? How […]
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Nov 4, 2025 • 22min
How to Figure Out What to Pay People with Joe Sanok | POP 1289
How can paying your team well be a strategic investment? How much smoother could your practice run if staff compensation matched both value and vision? What would retention look like […]
The post How to Figure Out What to Pay People with Joe Sanok | POP 1289 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 3, 2025 • 33min
The Art of Storytelling with Kabie Stein from Here:Say | POP 1288
What could it do for your practice if you honed the art of listening? What if the most powerful stories aren’t the dramatic ones, but the ordinary moments we learn […]
The post The Art of Storytelling with Kabie Stein from Here:Say | POP 1288 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 31, 2025 • 29min
GPBC25 Series: Dynamic Marketing to Ensure Your Referrals Never Slow Down with Jaime Mills | POP 1287
How can you market your practice without burning out or breaking the bank? Why is successfully growing your referral base less about pressure and more about presence? How can you […]
The post GPBC25 Series: Dynamic Marketing to Ensure Your Referrals Never Slow Down with Jaime Mills | POP 1287 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 30, 2025 • 24min
15 Surprising Ways to Use AI in Your Counseling Private Practice with Joe Sanok | POP 1286
How can therapists use AI to save time without losing the human touch that clients need most? Are you struggling to come up with some good prompts and want a […]
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Oct 29, 2025 • 28min
Rebuilding a Marriage with Integrated Attachment Theory with Bryan Power | POP 1285
What happens when old attachment wounds start driving the train in your relationships? How can understanding your attachment style help you rebuild trust, communication, and connection with your partner? What […]
The post Rebuilding a Marriage with Integrated Attachment Theory with Bryan Power | POP 1285 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 28, 2025 • 24min
GPBC25 Series: Looking Ahead: Positioning Yourself for Retirement and Beyond with Ellen J.W. Gigliotti | POP 1284
What does it really mean to build a legacy that lasts beyond your practice? How can you prepare for the next chapter without losing your sense of purpose? What if […]
The post GPBC25 Series: Looking Ahead: Positioning Yourself for Retirement and Beyond with Ellen J.W. Gigliotti | POP 1284 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 27, 2025 • 45min
What it Takes to be a Strong Father with Kirk & Casey Martin | POP 1283
Kirk and Casey Martin, dynamic duo behind Calm Parenting, delve into the art of strong fatherhood. They share transformative insights on moving from authoritarian styles to calm authority. The duo highlights the importance of humility in breaking generational patterns and fostering healthier parent-child relationships. They discuss practical strategies for managing emotions, advocating for respectful disagreements, and the significance of teaching autonomy. Together, they redefine masculinity, blending strength with vulnerability to enhance family dynamics.
Oct 24, 2025 • 31min
Moving Beyond Outrage with Dr. William J. Brady | PoP 1282
How do we recognize when our moral anger is being manipulated for engagement? What happens when outrage becomes less about justice and more about belonging? What would it look like […]
The post Moving Beyond Outrage with Dr. William J. Brady | PoP 1282 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 23, 2025 • 28min
GPBC25 Series: Blueprint for a Lifestyle-Focused Practice with Elizabeth Carr | POP 1281
Are you interested in building a lifestyle practice? Why is a lifestyle practice more sellable and attractive to buyers than a performance-based practice? What are the central components of a […]
The post GPBC25 Series: Blueprint for a Lifestyle-Focused Practice with Elizabeth Carr | POP 1281 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
