The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Aug 7, 2025 • 36min
Creating Just Communities: The Science of Collective Action with Nilanjana Dasgupta | POP 1242
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is […]
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Aug 6, 2025 • 28min
How to Integrate Yoga into Counseling with Chris McDonald | POP 1241
In this episode, Joe Sanok talks with holistic therapist Chris McDonald about the biggest misconceptions around integrating yoga into therapy. They explore how breathwork, mindfulness, and gentle movement can deepen therapeutic outcomes, and Chris shares practical steps for therapists to confidently and ethically bring yoga into their sessions.
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Aug 5, 2025 • 40min
How to Help Couples Find Clarity in Their Relationships with Tarah and E.J. Kerwin | POP 1240
How can therapists help couples gain clarity before deciding to end a relationship? In this episode, Joe Sanok chats with Tarah and E.J. Kerwin, founders of Relationship Renovation, about their unique model for transforming relationships. They discuss how couples can navigate uncertainty, build resilience, and improve communication. Tarah and E.J. also share insights on how therapists can expand their impact nationally through podcasts and courses. Plus, they offer valuable advice for new therapists on building successful, heart-centered practices.
The post How to Help Couples Find Clarity in Their Relationships with Tarah and E.J. Kerwin | POP 1240 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 31, 2025 • 37min
How to Build A Second Income Stream Through Programs with Annie Schuessler | POP 1239
Tired of trading time for money?
Annie Schuessler shares how therapists can create programs, courses, and retreats to build alternative income streams; without burning out.
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Jul 30, 2025 • 27min
How to Host Intensives with Dr. Adina Silvestri | POP 1238
How can intensives help reduce burnout—for you and your clients?
In this episode, Joe Sanok talks with Dr. Adina Silvestri about integrating therapy intensives into private practice. They explore how offering different modalities, including Internal Family Systems (IFS), can reignite clinician excitement and support client transformation.
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Jul 29, 2025 • 37min
What Every Therapist Should Know About Conflict with Harvard’s Bob Bordone | POP 1237
Do you avoid conflict with clients, staff, or even yourself?
Harvard’s Bob Bordone shares how therapists can use IFS and simple self-regulation tools to handle conflict with clarity and confidence.
The post What Every Therapist Should Know About Conflict with Harvard’s Bob Bordone | POP 1237 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 24, 2025 • 30min
100% of Kelly McKenna’s Marketing is Through Instagram | POP 1236
Are you using Instagram within your marketing strategy? Which golden rules of Instagram can you stick with to get the best results? How can you market yourself and your practice online while maintaining ethical self-disclosure?
Therapist and Instagram strategist Kelly McKenna shares what most therapists get wrong on social media, how to navigate ethical self-disclosure, and the golden rules for building a thriving practice online. Learn how to niche down, post with purpose, and attract your ideal clients.
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Jul 23, 2025 • 30min
50 Marathons, 50 Days, 50 States with Ultramarathonman – Dean Karnazes | POP 1235
What are the radical possibilities of the human mind and body? How can you take a big risk and stick to it until the end? Why should you remember the body in treatment? In this podcast episode, Joe Sanok speaks with ultramarathon runner Dean Karnazes about cultivating and utilizing a high-performance mindset to achieve and surpass your goals.
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Jul 22, 2025 • 32min
Old VS New Marketing: What to Ditch & Keep with Leslie Zane | POP 1234
What is the key to accelerating marketing growth and success? How can you tap into your audience’s influential subconscious mind with your marketing, rather than trying to convince their instinctive, skeptical mind? Which new rules of marketing should you start using this year?
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Jul 17, 2025 • 33min
Two Ways to Use Social Media and Still Keep Your Sanity with Kelley Stevens | POP 1233
How can social media actually help your private practice grow? Should you focus on cash-pay clients or build a digital brand? And what boundaries keep your business sustainable?
In this episode, Joe Sanok talks with therapist and business coach Kelley Stevens about scaling a cash-pay practice, using social media strategically, and setting clear boundaries that prevent burnout.
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