The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Jan 8, 2026 • 24min
Building Great Lakes Online Counseling Website Review and Logo with Tom O’Malley from Session Sites | POP 1327
What does a calm, credible therapy brand need to communicate visually at first glance? How can a website’s design and logo shape trust before a client ever reaches out? What […]
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Jan 7, 2026 • 24min
Save the Therapist and CEs with Dr. Tobin Richardson | POP 1326
What if continuing education actually felt engaging, memorable, and human? How much of a large educational platform can be automated without losing its soul? Are therapists underestimating the value of […]
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Jan 6, 2026 • 14min
Building Great Lakes Online Counseling: Fair Pay, Smart Hiring, and AI-Driven Decisions | POP 1325
What does it actually look like to build a group practice in just two hours a week? How do you set fair pay and hiring systems before your practice even […]
The post Building Great Lakes Online Counseling: Fair Pay, Smart Hiring, and AI-Driven Decisions | POP 1325 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 1, 2026 • 35min
Empathic Engagement in Clinical Practice with Dr. Douglas Flemons [Trigger Warning: Trauma/Animal Cruelty] | POP 1324
[Trigger warning: trauma/animal cruelty] What is the difference between genuine empathy and feeling sympathy for someone? How often do well-intended therapists mistake comparison for true empathic engagement? What does it […]
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Dec 31, 2025 • 39min
Becoming a Climate Aware Therapist with Dr. Britt Wray | POP 1323
How should therapists respond when climate anxiety shows up in the therapy room? What does it mean to approach the climate crisis with compassion rather than pathology? How can clinicians […]
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Dec 30, 2025 • 29min
Starting a Private Practice: Insurance with Jeremy Zug | POP 1322
At what point does managing insurance internally become more cost-effective than outsourcing? Should you start with an insurance partner like Headway, bring billing in-house, or combine both? How do state-by-state […]
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Dec 25, 2025 • 13min
Building Great Lakes Online Counseling: A Group Practice in Two Hours a Week | POP 1321
What does it really take to start a group practice again, from scratch and on a strict time limit? How do you make strategic decisions when you only have two […]
The post Building Great Lakes Online Counseling: A Group Practice in Two Hours a Week | POP 1321 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Dec 24, 2025 • 38min
The Importance of Saying “Yes” to the Right People with Liz Frost | POP 1320
Liz Frost, a licensed therapist and founder of Intentional Spaces Psychotherapy, emphasizes the importance of depth-oriented care for trauma. She discusses the difference between trauma-empowered and trauma-informed practices, advocating for a holistic approach. Liz shares her career pivot towards group practice, focusing on ethical hiring and community building. She also highlights the significance of intentionally networking and cultivating referrals, and encourages clinicians to align their vision with their practice logistics for sustainable, values-driven work.
Dec 23, 2025 • 32min
Running an Autism Practice with Katherine Scott and Janeen Herskovitz | POP 1319
What shifts when we stop asking what causes autism and focus on how to help people thrive? What does it take to truly support autistic individuals and their families? How […]
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Dec 19, 2025 • 38min
High Conflict with NYT Bestseller Amanda Ripley | POP 1318
How do we stay grounded when the world around us feels increasingly unstable? What if the key to navigating conflict isn’t persuasion, but curiosity? How can our conversations and relationships […]
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