The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Jan 29, 2026 • 33min
Why a Regular Planning Practice Will Change Everything with Demir Bentley | POP 1336
Are you running your week, or is your week running you? What would change if you planned your time instead of reacting to it? What if one focused priority could […]
The post Why a Regular Planning Practice Will Change Everything with Demir Bentley | POP 1336 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 28, 2026 • 40min
Stop Worrying About What People Think of You with Dr. Michael Gervais | POP 1335
What can world-class level sports learn from therapy, and vice versa? Why should you pursue your “messy edge”? What are the five significant mindsets that we all need to thrive […]
The post Stop Worrying About What People Think of You with Dr. Michael Gervais | POP 1335 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 27, 2026 • 43min
The Essential Guide for Counseling Black Women with Dr. LaNail R. Plummer | POP 1334
Are you a therapist counseling black women clients? How can you make space for a client who is culturally hesitant to sharing their trauma and struggle with strangers? What do […]
The post The Essential Guide for Counseling Black Women with Dr. LaNail R. Plummer | POP 1334 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 22, 2026 • 35min
Spotting a Bad Hire Before they Burnout the Team through EOS with Dr. Tara Vossenkemper | POP 1333
TRIGGER WARNING – THIS EPISODE CONTAINS EXPLICIT LANGUAGE What do you do when you suspect that your new hire could be a bad hire? How can you rectify the situation […]
The post Spotting a Bad Hire Before they Burnout the Team through EOS with Dr. Tara Vossenkemper | POP 1333 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 21, 2026 • 33min
When You’re Ready to Burn it Down with Dr. Elil Yuvarajan | POP 1332
Have you ever thought, “I could walk away from this private practice”? Did you ever consider shutting everything down and leaving the business? What stopped you from doing that – […]
The post When You’re Ready to Burn it Down with Dr. Elil Yuvarajan | POP 1332 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 20, 2026 • 14min
Building Great Lakes Online Counseling: Phone Systems, Accounting, Nexus Registration, and Virtual Assistants | POP 1331
What can trigger tax in multistate telehealth practices? Have you ever heard of “nexus?” How can multistate telehealth practice owners proactively handle their taxes to avoid unnecessary hurdles? In this […]
The post Building Great Lakes Online Counseling: Phone Systems, Accounting, Nexus Registration, and Virtual Assistants | POP 1331 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 15, 2026 • 38min
Attachment Style and Rewiring It with Dr. Thais Gibson | POP 1330
Which types of childhood experiences influence what our adult attachment styles are? Is it possible to change and rewire our attachment styles? If so, where do we even start? In […]
The post Attachment Style and Rewiring It with Dr. Thais Gibson | POP 1330 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 14, 2026 • 35min
Private Pay in Group Practice with Dr. Rebecca Resnik | POP 1329
Do you feel stuck and uncomfortable when it comes to raising your rates? Are you still working yourself to the edge of burnout just to make ends meet? How can […]
The post Private Pay in Group Practice with Dr. Rebecca Resnik | POP 1329 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 13, 2026 • 12min
Building Great Lakes Online Counseling: Content, Systems, and Hiring with Joe Sanok | POP 1328
How can you use ChatGPT to rework your content into blog posts? What are the essential pieces you need to have in place in your new private practice before hiring […]
The post Building Great Lakes Online Counseling: Content, Systems, and Hiring with Joe Sanok | POP 1328 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 8, 2026 • 28min
Building Great Lakes Online Counseling Website Review and Logo with Tom O’Malley from Session Sites | POP 1327
What does a calm, credible therapy brand need to communicate visually at first glance? How can a website’s design and logo shape trust before a client ever reaches out? What […]
The post Building Great Lakes Online Counseling Website Review and Logo with Tom O’Malley from Session Sites | POP 1327 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
