The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Therapy Practice
Where business growth meets the cutting edge of psychology. Designed for therapists, counselors, coaches, and wellness professionals, this show explores the art and science of helping people—while building a thriving practice. Hosted by consultant and author Joe Sanok, you’ll hear conversations with world-class academics, top-performing athletes, and leading mental health experts on everything from psychedelic-assisted therapy, mindfulness, CBT, and ACT, to the psychology of peak performance and the future of mental health care. Alongside deep dives into therapeutic approaches, you’ll also gain practical strategies for marketing, business systems, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your thinking, or grow your impact, this podcast helps you stay at the forefront of mental health and business.
Latest episodes
Jun 25, 2025 • 36min
SessionSites Podcast Takeover – Words that Work: StoryBrand Framework in Therapy Marketing | POP 1223
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post SessionSites Podcast Takeover – Words that Work: StoryBrand Framework in Therapy Marketing | POP 1223 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
12 snips
Jun 24, 2025 • 46min
Productivity: The Neuroscience of Reality: How Emotions Shape What We See with Dr. Lisa Barrett | POP 1222
Dr. Lisa Barrett, a leading figure in psychology at Northeastern University and a top-cited scientist, dives into the captivating interplay between emotions and reality. She challenges conventional notions of objective truth, illustrating how our subjective experiences shape perceptions. With insights from her research, she critiques typical productivity strategies and emphasizes the need for personalized approaches. The discussion also touches on the importance of humility and curiosity in therapeutic relationships, enriching both client and therapist experiences.
Jun 19, 2025 • 30min
Mindfulness: Why You Don’t Have to Be Calm to Meditate with Susan Piver | POP 1221
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Mindfulness: Why You Don’t Have to Be Calm to Meditate with Susan Piver | POP 1221 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 18, 2025 • 33min
High Performance Mindset: When the Body Breaks, How Do We Repair the Mind? With Hillary Allen | POP 1220
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post High Performance Mindset: When the Body Breaks, How Do We Repair the Mind? With Hillary Allen | POP 1220 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
9 snips
Jun 17, 2025 • 34min
Productivity: The Future of Time Management with New York Times bestselling author Kendra Adachi | POP 1219
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Productivity: The Future of Time Management with New York Times bestselling author Kendra Adachi | POP 1219 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 12, 2025 • 37min
How Does Nervous System Regulation Heal Our Relationships? With Sarah Baldwin | POP 1218
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post How Does Nervous System Regulation Heal Our Relationships? With Sarah Baldwin | POP 1218 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 11, 2025 • 39min
The Psychologist Behind the 2011 World Series Win – Dr. Jason Selk | POP 1217
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post The Psychologist Behind the 2011 World Series Win – Dr. Jason Selk | POP 1217 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 10, 2025 • 33min
Productivity: The Future of Brain Health with Dr. Sabina Brennan | POP 1216
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Productivity: The Future of Brain Health with Dr. Sabina Brennan | POP 1216 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 5, 2025 • 30min
Mindfulness: The Future of Addiction Treatment with Britt Frank, LSCSW, SEP | POP 1215
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Mindfulness: The Future of Addiction Treatment with Britt Frank, LSCSW, SEP | POP 1215 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 4, 2025 • 42min
HPM: Peak Performance with Kobe Bryant’s Performance Coach Todd Herman | POP 1214
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post HPM: Peak Performance with Kobe Bryant’s Performance Coach Todd Herman | POP 1214 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
