The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Oct 30, 2025 • 24min
15 Surprising Ways to Use AI in Your Counseling Private Practice with Joe Sanok | POP 1286
How can therapists use AI to save time without losing the human touch that clients need most? Are you struggling to come up with some good prompts and want a […]
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Oct 29, 2025 • 28min
Rebuilding a Marriage with Integrated Attachment Theory with Bryan Power | POP 1285
What happens when old attachment wounds start driving the train in your relationships? How can understanding your attachment style help you rebuild trust, communication, and connection with your partner? What […]
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Oct 28, 2025 • 24min
GPBC25 Series: Looking Ahead: Positioning Yourself for Retirement and Beyond with Ellen J.W. Gigliotti | POP 1284
What does it really mean to build a legacy that lasts beyond your practice? How can you prepare for the next chapter without losing your sense of purpose? What if […]
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Oct 27, 2025 • 45min
What it Takes to be a Strong Father with Kirk & Casey Martin | POP 1283
Kirk and Casey Martin, dynamic duo behind Calm Parenting, delve into the art of strong fatherhood. They share transformative insights on moving from authoritarian styles to calm authority. The duo highlights the importance of humility in breaking generational patterns and fostering healthier parent-child relationships. They discuss practical strategies for managing emotions, advocating for respectful disagreements, and the significance of teaching autonomy. Together, they redefine masculinity, blending strength with vulnerability to enhance family dynamics.
Oct 24, 2025 • 31min
Moving Beyond Outrage with Dr. William J. Brady | PoP 1282
How do we recognize when our moral anger is being manipulated for engagement? What happens when outrage becomes less about justice and more about belonging? What would it look like […]
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Oct 23, 2025 • 28min
GPBC25 Series: Blueprint for a Lifestyle-Focused Practice with Elizabeth Carr | POP 1281
Are you interested in building a lifestyle practice? Why is a lifestyle practice more sellable and attractive to buyers than a performance-based practice? What are the central components of a […]
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Oct 22, 2025 • 36min
Addressing the Mental Health Crisis with Retired US Senator Debbie Stabenow | POP 1280
Can empathy still thrive in politics today? What happens when mental health advocacy meets the halls of power? How do we keep believing in change when cynicism feels easier? In […]
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Oct 21, 2025 • 34min
Why Therapists Struggle with Marketing with Carrie Wiita | POP 1279
Why are therapists set up historically to fail in marketing? What is the way to change these struggles and allow modern-day therapists to market themselves without fear or shame? How […]
The post Why Therapists Struggle with Marketing with Carrie Wiita | POP 1279 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 20, 2025 • 31min
How to Position your Practice for Sale with Dan King | POP 1278
How do you sell your practice successfully? What is the process to set your business up for success in a sales process? What are the three high-level things to do […]
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Oct 17, 2025 • 29min
The Exact Five Steps to Get to Seven Figures with Nicole McCance | POP 1277
Why are you a CQA and not a CEO if you don’t implement systems in your practice? Which simple practices help you convert leads into clients? Why is fear never […]
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