
The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Therapy Practice
Where business growth meets the cutting edge of psychology. Designed for therapists, counselors, coaches, and wellness professionals, this show explores the art and science of helping people—while building a thriving practice. Hosted by consultant and author Joe Sanok, you’ll hear conversations with world-class academics, top-performing athletes, and leading mental health experts on everything from psychedelic-assisted therapy, mindfulness, CBT, and ACT, to the psychology of peak performance and the future of mental health care. Alongside deep dives into therapeutic approaches, you’ll also gain practical strategies for marketing, business systems, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your thinking, or grow your impact, this podcast helps you stay at the forefront of mental health and business.
Latest episodes

May 8, 2025 • 33min
Mindfulness: Changing the Mind-Body Relationship with Dr. Sula Windgassen | POP 1203
How can understanding the mind-body connection transform your health? Which strategies are the best for overcoming people-pleasing and enhancing body awareness? What are the practical tips that clients and therapists alike can use to navigate their mind-body connections? In this podcast episode, Joe Sanok speaks with Dr. Sula Windgassen about mindfulness, people-pleasing, and the changing […]
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May 7, 2025 • 36min
Krista St-Germain’s Husband was Killed by a Drunk Driver | POP 1202
How can we embrace grief without comparison? How can you, as a therapist, compassionately embrace discomfort to support your grieving clients effectively? Why is having a community in healing so important? In this podcast episode, Joe Sanok speaks with Krista St-Germain, a certified grief counselor, whose husband was killed by a drunk driver. Podcast Sponsor: […]
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May 6, 2025 • 34min
Productivity: Get Better at Anything with Scott H. Young | POP 1201
How can private practitioners master the art of learning for success? What’s the process of unlocking your learning potential to transform your practice and yourself? Where should you focus your attention to get the most out of your goals? In this podcast episode, Joe Sanok speaks about productivity and how to get better at anything […]
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May 1, 2025 • 31min
Mindfulness: Drama Helps You Avoid Trauma with Holistic Psychologist Dr. Scott Lyons | POP 1200
Have you ever felt that you could be addicted to drama? What should you know about understanding, breaking, and healing the cycle of crisis and chaos? How does unregulated or unresolved drama impact your nervous system and life in general? In this podcast episode, Joe Sanok discusses mindfulness and how to avoid trauma with holistic […]
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Apr 30, 2025 • 26min
How to Prep for the Group Practice Boss Conference | POP 1199
Are you joining us for our Practice of the Practice Conference in May? If not, why should you still sign up for the benefits and listen to this episode? If you are joining us – welcome! – What can you do to prepare now? In this podcast episode, Joe Sanok speaks about how to prep […]
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Apr 29, 2025 • 29min
Practice Metrics that Matter with Tory Krone and Madeline Larsen | POP 1198
Why does measuring your metrics transform your practice for the better? Can making data-driven decisions boost your private practice’s success? What is the role of metrics in enhancing client care and ultimately practice growth? In this podcast episode, Joe Sanok discusses practice metrics that matter with Tory Krone and Madeline Larsen. Podcast Sponsor: Therapy Notes […]
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Apr 24, 2025 • 36min
More Than Marketing: The Secret to Keeping Clients Coming Back with Vance Morris | POP 1197
What are some of the best strategies for enhancing client experience and loyalty in therapy? How do you make a great first impression that will leave a lasting impression? What’s the key to fostering these long-term relationships in the business of therapy? In this podcast episode, Joe Sanok discusses the secrets to keeping clients coming […]
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Apr 23, 2025 • 28min
Murder, Mystery, and Self-Reflection: How Writing Uncovers the Inner World with Eloise Corvo | POP 1196
What is there to be explored about the therapeutic benefits of writing? How can writing serve as a therapeutic tool for mental health? Why is taking a walk a great shortcut to your creative ability? In this podcast episode, Joe Sanok discusses murder, mystery, self-reflection, and how writing uncovers the inner world with Eloise Corvo. […]
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Apr 22, 2025 • 26min
The Intersection of Dignity and Healing with Dr. Harvey Max Chochinov | POP 1195
How can we ensure dignity in end-of-life care? What does every therapist need to know about actively incorporating dignity into therapeutic care for their clients? What is the procedure for a practical application of dignity in therapy and healthcare? In this podcast episode, Joe Sanok discusses the intersection of dignity and healing with Dr. Harvey […]
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Apr 17, 2025 • 35min
Mastering Executive Functioning: Insights from Dr. Anna Levy-Warren | POP 1194
How healthy and active is your relationship with your calendar? Which executive functioning tools are the most practical and helpful for both families and therapists? What do you need to do to unlock your brain’s CEO and executive functioning ability, and how do you master it? In this podcast episode, Joe Sanok speaks about mastering […]
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