

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books

Oct 16, 2025 • 31min
Optimizing Your Psychology Today Profile with Aaron Price | POP 1276
What are the essential aspects of a great Psychology Today profile? What should you NOT be doing? How can you set up your Psychology Profile to bring in more client […]
The post Optimizing Your Psychology Today Profile with Aaron Price | POP 1276 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Oct 15, 2025 • 23min
GPBC25: Balancing the Many Hats of Being a Business Owner with Daniel Arteaga | POP 1275
Why does “eating the cookie” and “slapping the jack” protect your mental energy? What is the path to developing your grit, the most consistent predictor of success? How are you […]
The post GPBC25: Balancing the Many Hats of Being a Business Owner with Daniel Arteaga | POP 1275 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Oct 14, 2025 • 28min
A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274
What has changed in copywriting over the last few years since the rise of AI? How can you use A/B testing with your Google Ads? What does the future of […]
The post A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Oct 13, 2025 • 34min
Unlocking the Secret Power of Groups in Your Private Practice with Dr. Colin M. Fisher | POP 1273
How can group work positively affect clients’ behavior and decisions? What makes a really good listener? What are the essentials that every leader needs to receive and implement feedback? In […]
The post Unlocking the Secret Power of Groups in Your Private Practice with Dr. Colin M. Fisher | POP 1273 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Oct 10, 2025 • 26min
What to Master in Your First Six Months with the POP Consultant Panel | POP 1272
At what point in your private practice journey should you open new locations? What are the three essential things you need for sustainable private practice success and growth? Why is […]
The post What to Master in Your First Six Months with the POP Consultant Panel | POP 1272 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Oct 9, 2025 • 34min
Grief in Politics and Society with journalist Sarah Jaffe | POP 1271
Why is grieving not like experiencing or working with other major emotions? Which fresh, new perspective can you take towards the people who are working and living within your community […]
The post Grief in Politics and Society with journalist Sarah Jaffe | POP 1271 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Oct 8, 2025 • 39min
How to Use Your Energy More Wisely with Dr. Diana Hill | POP 1270
What is the difference between atomic habits and wise habits? Why does remembering impermanence clearly reveal your values to you? How can you make better energetic choices throughout your day? […]
The post How to Use Your Energy More Wisely with Dr. Diana Hill | POP 1270 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Oct 7, 2025 • 26min
GPBC25: Demystifying W2s with Andrew Burdette | POP 1269
Is it time for you to hire people into your business? Are you sitting on the fence between whether to use a 1099 contractor model or the W2 employee system […]
The post GPBC25: Demystifying W2s with Andrew Burdette | POP 1269 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Oct 6, 2025 • 38min
Therapy Didn’t Work for Anna Runkle | POP 1268
What happens when traditional talk therapy doesn’t work for trauma recovery? How can writing, meditation, and body-based regulation help clients rewire their nervous systems?And how can therapists better recognize dysregulation […]
The post Therapy Didn’t Work for Anna Runkle | POP 1268 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Oct 3, 2025 • 31min
How to Oversimplify Your Brand with Laura Ries | POP 1267
What does having a “strategic enemy” do for your brand effectiveness? Why is showing always better than telling when it comes to marketing? How can you get your brand into […]
The post How to Oversimplify Your Brand with Laura Ries | POP 1267 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.


