The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy Starting a Private Practice: Website Launch with Tom O’Malley | POP 1304
Nov 26, 2025
In this engaging discussion, Tom O’Malley, a website and practice-growth consultant, shares insightful strategies for launching a successful private practice. He touches on the importance of building in public, choosing the right domain, and crafting engaging website content. Tom emphasizes the challenges of local SEO for virtual practices and the necessity of backlinks and social presence. The duo also navigates critical elements like branding, billing options, and legal requirements, providing a comprehensive guide for aspiring therapists.
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Build Publicly With Small, Consistent Time
- Limit your active weekly time to a small, consistent amount to keep momentum while avoiding burnout.
- Joe Sanok commits two hours per week to publicly build a private-practice project from scratch.
Option Fatigue Is A Core Barrier
- Starting a practice triggers option fatigue because every service (billing, web, phone) has many vendor choices.
- Tom O’Malley highlights that this abundance quickly overwhelms new practice owners.
Use A Focused Onboarding Questionnaire
- Use an onboarding questionnaire to uncover what makes your practice unique and who your ideal client is.
- Tom writes client website content himself after gleaning answers from that focused onboarding form.