In this engaging discussion, Tom O’Malley, a website and practice-growth consultant, shares insightful strategies for launching a successful private practice. He touches on the importance of building in public, choosing the right domain, and crafting engaging website content. Tom emphasizes the challenges of local SEO for virtual practices and the necessity of backlinks and social presence. The duo also navigates critical elements like branding, billing options, and legal requirements, providing a comprehensive guide for aspiring therapists.