The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Therapy Practice
Where business growth meets the cutting edge of psychology. Designed for therapists, counselors, coaches, and wellness professionals, this show explores the art and science of helping people—while building a thriving practice. Hosted by consultant and author Joe Sanok, you’ll hear conversations with world-class academics, top-performing athletes, and leading mental health experts on everything from psychedelic-assisted therapy, mindfulness, CBT, and ACT, to the psychology of peak performance and the future of mental health care. Alongside deep dives into therapeutic approaches, you’ll also gain practical strategies for marketing, business systems, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your thinking, or grow your impact, this podcast helps you stay at the forefront of mental health and business.
Latest episodes
Jul 17, 2025 • 33min
Two Ways to Use Social Media and Still Keep Your Sanity with Kelley Stevens | POP 1233
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
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Jul 16, 2025 • 38min
2190 Miles: How To Pursue the Unthinkable with Ultramarathon Runner Karl ‘Speedgoat’ Meltzer | POP 1232
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post 2190 Miles: How To Pursue the Unthinkable with Ultramarathon Runner Karl ‘Speedgoat’ Meltzer | POP 1232 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 15, 2025 • 34min
Have We Lost the Ability to Empower Clients? with Dr. Ann Weiser Cornell | POP 1231
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Have We Lost the Ability to Empower Clients? with Dr. Ann Weiser Cornell | POP 1231 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 10, 2025 • 37min
Mindfulness: Guy Winch on Rejection, Loneliness & Healing | POP 1230
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Mindfulness: Guy Winch on Rejection, Loneliness & Healing | POP 1230 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 9, 2025 • 37min
HPM: What a 500-Mile Antarctic Expedition Teaches About Life with Akshay Nanavati | POP 1229
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post HPM: What a 500-Mile Antarctic Expedition Teaches About Life with Akshay Nanavati | POP 1229 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 8, 2025 • 35min
How to Get Top Keynotes from Google and Harvard with Dr. Dan Wendler | POP 1228
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post How to Get Top Keynotes from Google and Harvard with Dr. Dan Wendler | POP 1228 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 3, 2025 • 48min
Mindfulness: Breaking Trauma Bonds & Healing from Within with Dr. Lissa Rankin, MD | POP 1227
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post Mindfulness: Breaking Trauma Bonds & Healing from Within with Dr. Lissa Rankin, MD | POP 1227 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 2, 2025 • 42min
HPM: Six-Time Ironman Champion Mark Allen on The Psychology of Endurance | POP 1226
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post HPM: Six-Time Ironman Champion Mark Allen on The Psychology of Endurance | POP 1226 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jul 1, 2025 • 55min
SessionSites Podcast Takeover – Therapist SEO, Demystified | POP 1225
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post SessionSites Podcast Takeover – Therapist SEO, Demystified | POP 1225 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jun 26, 2025 • 17min
SessionSites Podcast Takeover – From Click to Client: Optimizing Your Website for Conversions | POP 1224
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
The post SessionSites Podcast Takeover – From Click to Client: Optimizing Your Website for Conversions | POP 1224 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
