The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Nov 27, 2025 • 21min
Balancing Personal Life & Boss Life with Nicole Ball | POP 1305
What if balance isn’t about doing less, but about doing the right things more intentionally? How can we build practices that heal others without harming ourselves in the process? Can […]
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Nov 26, 2025 • 28min
Starting a Private Practice: Website Launch with Tom O’Malley | POP 1304
Are you overwhelmed by the number of options involved in launching a practice website? What does it take to build a fully virtual counseling practice from scratch? How do you […]
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Nov 25, 2025 • 39min
How to Build a Business that Captures People’s Hearts with Melissa Bernstein of Melissa & Doug Toys | POP 1303
What does it take to stay true to your vision when the world keeps pulling you toward the next big trend? How do entrepreneurs build meaningful lives while building businesses […]
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Nov 21, 2025 • 27min
GPBC25 Series: Want a 7-Figure Practice? Take Insurance with Melissa Schneider | POP 1302
Why does taking insurance have a bad rep – and why is it unfounded? What’s the difference between having an insurance strategy and just taking insurance generally? How can having […]
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Nov 20, 2025 • 33min
Grow a Group Practice with Dr. Brandon Shurn | POP 1301
What if the biggest mistakes new practice owners make are also the easiest ones to avoid? What does it really take to grow a group practice with confidence? How can […]
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Nov 19, 2025 • 12min
Building Great Lakes Online Counseling Week 2 with Joe Sanok | POP 1300
How do you make the right decisions early in building your practice so that it’s profitable now and still appealing to future buyers? What systems, structures, and conversations matter most […]
The post Building Great Lakes Online Counseling Week 2 with Joe Sanok | POP 1300 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 18, 2025 • 28min
GPBC25 Series: Using AI for Notetaking without Breaking HIPAA with Kishan Pansuria and Joe Sanok | POP 1299
How much time could you reclaim if your session notes practically wrote themselves? What would it mean for your practice if AI could support your workflow without compromising HIPAA compliance? […]
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Nov 17, 2025 • 35min
Money as a Therapy Issue with Wendy Pitts Reeves, LCSW | POP 1298
How does the way you handle money shape the work you do with every client? What would your practice look like if you treated money as a core part of […]
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Nov 14, 2025 • 36min
Real Skills for Real Life: DBT, AI, and the Future of Emotional Support with Shireen L. Rizvi, PhD and Jesse Finkelstein, PsyD | POP 1297
Can emotional regulation be taught like reading or math? What happens when technology starts offering comfort instead of therapy? How can modalities like DBT evolve without losing their integrity in […]
The post Real Skills for Real Life: DBT, AI, and the Future of Emotional Support with Shireen L. Rizvi, PhD and Jesse Finkelstein, PsyD | POP 1297 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Nov 13, 2025 • 22min
GPBC25 Series: Mitigating Risk and Employment Law with John David Gardiner | POP 1296
Who counsels the counselor? Are you building systems to prevent risk, or patching problems after they appear? When was the last time you checked whether your employment practices could stand […]
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