

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books

Sep 11, 2024 • 35min
How to Raise Your Rates Really High with Dr. Brittany McGeehan | POP 1075
Can you change your mindset to consider rates as impersonal? What are the initial steps to building new generational wealth for your family, starting with you? Why – and how – should you double your rate? In this podcast episode, Joe Sanok speaks about how to raise your rates high with Dr. Brittany McGeehan. Podcast […]
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Sep 10, 2024 • 31min
Better IT and AI Practices to Grow Your Practice with Nathan Whittacre | POP 1074
Why should you think about AI like an eager assistant? What is the basic cybersecurity protection that you should have? How has AI shifted in the past, and what does the future look like? In this podcast episode, Joe Sanok speaks about better IT and AI practices to grow your practice with Nathan Whittacre. Podcast […]
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Sep 9, 2024 • 40min
How to Be Indistractable with Nir Eyal | POP 1073
Why do we get distracted? How can we slowly build up a resistance to distraction? How can we help our kids to become indistractable? In this podcast episode, Joe Sanok speaks about how to be less distracted with Nir Eyal. Podcast Sponsor: Heard Please don’t DIY your accounting! It’s like relying on a self-help book […]
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Sep 6, 2024 • 37min
How to Build Habits to Prevent Burnout with Julie Bee | POP 1072
Have you been developing physical symptoms of stress? Are you perpetually sweeping things that bother you under the rug, waiting for a “better time” to deal with them? Why should you be proactive to minimize and eradicate stress instead of avoiding it? In this podcast episode, Joe Sanok discusses burnout with Julie Bee. Podcast Sponsor: […]
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Sep 5, 2024 • 36min
Delight in the Limelight and How to Improve Public Speaking with TikTok sensation Linda Ugelow | POP 1071
Where does someone’s fear of public speaking come from? What are the first steps that you can take to overcome public speaking fear? Are you conflicted about whether or not you should go on TikTok? In this podcast episode, Joe Sanok speaks about delighting in the limelight and how to improve public speaking with TikTok […]
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Sep 4, 2024 • 32min
6 Essential Marketing Strategies to Leverage Your Practice | POP 1070
What are your pressing concerns about marketing your new private practice? How should you approach properly optimizing your website? Which easy steps can you take to slowly integrate AI into your approach to marketing? In this podcast episode, Joe Sanok answers your questions about marketing strategies for solo practice owners. Podcast Sponsor: WellReceived Do you […]
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Sep 3, 2024 • 33min
Running and Growing a Physical Therapy Practice with Michael Silva | POP 1069
What is the best use of your time as the practice owner and the one who maintains the vision? Which common group practice owner habits should you be cultivating? How can you effectively divide up your time? In this podcast episode, Joe Sanok speaks about running, growing, and a physical therapy practice with Michael Silva. […]
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Sep 2, 2024 • 31min
How to be a Leader in a post-AI World and The Age of Wonder with Terence Mauri | POP 1068
Why do you need to come out of industrial-age thinking and approaches to work? How are you spending your attention and focus? Why should you regularly “Marie Kondo” your work? In this podcast episode, Joe Sanok speaks about leadership in a post-AI world and the age of wonder with Terence Mauri. Podcast Sponsor: Gusto Something […]
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Aug 31, 2024 • 27min
SHIFTS: 6 Steps to Transform Your Mindset and Elevate Your Leadership with Dr. Sam Adeyemi | POP 1067
What are the common habits of successful people? How do you take new insights and integrate them into your approach to work and life? Why must leadership always be others-centered? In this podcast episode, Joe Sanok speaks about SHIFTS and the 6 steps to transform your mindset and elevate your leadership with Dr. Sam Adeyemi. […]
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Aug 30, 2024 • 33min
Finding and Keeping Quality Clinicians (and Handling Turnover) with Melissa Schneider | POP 1066
What’s a good practice to find and retain great staff? When are the best times in the year to start taking applications? Why should you start looking for people at least four months before you actually need them? In this podcast episode, Joe Sanok speaks about finding and keeping quality clinicians (and handling turnover) with […]
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