The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Feb 18, 2025 • 41min
Marketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168
How do you balance sales activation and brand building? Why is differentiation crucial? How can creativity boost brand recall? Marketing expert Gee Ranasinha joins Joe Sanok to discuss long-term marketing strategies, building trust, and creating distinctive brand assets for sustainable business growth.
The post Marketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 13, 2025 • 35min
Marketing Month: Workshops and Course Creation with Ryan Scanlon | POP 1167
What makes workshops and courses successful? How can therapists build connection and community? Which marketing strategies help spread the word? Joe Sanok and Ryan Scanlon explore course creation, the five-phase approach, and practical tips for turning therapy skills into impactful workshops.
The post Marketing Month: Workshops and Course Creation with Ryan Scanlon | POP 1167 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 12, 2025 • 43min
Marketing Month: Can I Ask Clients for Online Reviews? With Derek Collins and Omar Ruiz | POP 1166
What’s the best way for therapists to boost online visibility? How can you use SEO and social proof effectively? Can you ethically ask for reviews to attract clients? Joe Sanok talks with Derek Collins and Omar Ruiz about ethical reviews, responding to negatives, and building trust to grow your private practice.
The post Marketing Month: Can I Ask Clients for Online Reviews? With Derek Collins and Omar Ruiz | POP 1166 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 11, 2025 • 32min
Marketing Month: How does the Rule of 26 Double Revenue? With Michael Buzinski | POP 1165
Which marketing strategies actually work for therapists? How does “the Rule of 26” double your revenue without adding complexity? Joe Sanok and Michael Buzinski break down the three key KPIs therapists should focus on—traffic, conversion rate, and revenue per client—plus why owning a website, using AI wisely, and doing proper market research are essential for growing a thriving private practice.
The post Marketing Month: How does the Rule of 26 Double Revenue? With Michael Buzinski | POP 1165 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 6, 2025 • 33min
Marketing Month: Digital Marketing for Mental Health with Adrienne Wilkerson | POP 1164
Do you want to overcome marketing challenges and confidently grow your private practice? What’s the marketing playbook for mental health practitioners to learn strategies for success? Which tips can you use to stand out in your marketing? Joe Sanok and Adrienne Wilkerson share actionable strategies, AI insights, and agency tips to help you thrive.
The post Marketing Month: Digital Marketing for Mental Health with Adrienne Wilkerson | POP 1164 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 5, 2025 • 29min
Marketing Month: Digital Marketing with Donald Thompson | POP 1163
How can you stand out in a crowded market with personal branding? Which marketing mistakes do therapists make—and how do you avoid them? Can marketing authentically connect you to your ideal clients? Joe Sanok and Donald Thompson share branding insights, website tips, and data-driven strategies for building trust and attracting more clients.
The post Marketing Month: Digital Marketing with Donald Thompson | POP 1163 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 4, 2025 • 39min
Marketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162
Are you in need of a quick marketing workshop refresher? Want proven techniques to grow and retain clients? Why is diagnosis crucial before launching marketing tactics? Joe Sanok and Gee Ranasinha break down the 3 marketing stages, 6 key planning questions, and steps to craft an effective marketing plan for your private practice.
The post Marketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 30, 2025 • 37min
Even Better Year Series: How to Optimise Your Taxes and Pay Less with Mark Kohler, CPA | POP 1161
Want to avoid tax mistakes and keep more of what you earn? In this Even Better Year series finale, Joe Sanok and CPA Mark Kohler reveal overlooked tax write-offs, scams to avoid, smart hiring practices, and proven ways to boost income while protecting profits. Perfect for private practitioners ready to optimize their financial future.
The post Even Better Year Series: How to Optimise Your Taxes and Pay Less with Mark Kohler, CPA | POP 1161 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 29, 2025 • 36min
Even Better Year Series: Nonobvious Thinking – The Philosophy of Rohit Bhargava | POP 1160
Ready to think differently about your practice and marketing? In this Even Better Year podcast, Joe Sanok talks with innovation expert Rohit Bhargava about Non-Obvious Thinking—a method to sharpen creativity, find hidden insights, and simplify your approach. Learn Rohit’s SIFT framework (Space, Insights, Focus, Twist) to generate original ideas, connect deeply with clients, and stand out with authentic, proactive honesty.
The post Even Better Year Series: Nonobvious Thinking – The Philosophy of Rohit Bhargava | POP 1160 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 28, 2025 • 36min
Even Better Year Series: Psychedelic Medicine at the End of Life with Dr. Richard Louis Miller | POP 1159
How can psychedelics ease end-of-life anxiety? What should therapists know about discussing them legally? Can they help us see death as a transition, not an end? In this episode, Joe Sanok talks with Dr. Richard Louis Miller about psychedelic medicine, spiritual connection, and practical tools like abdominal breathing for navigating fear and embracing peace.
The post Even Better Year Series: Psychedelic Medicine at the End of Life with Dr. Richard Louis Miller | POP 1159 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
