The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Aug 29, 2024 • 28min
Will Taking Insurance Help You Scale Your Private Practice? With Melissa Schneider | POP 1065
Have you personally investigated what it looks like to work with insurance? Or have you avoided taking insurance because of rumors you’ve heard? Why is going in network with insurance one of the best ways to scale your practice quickly, efficiently, and successfully? In this podcast episode, Joe Sanok speaks about whether taking insurance will […]
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Aug 28, 2024 • 28min
The Zip Code Of Your Practice Matters and How to Do a Competitor Analysis with Melissa Schneider | POP 1064
Why does where you open your practice matter? What is the step-by-step process for finding a location’s sweet spot when opening a practice? How do you conduct a competitor analysis when you want to open up shop in a new town? In this podcast episode, Joe Sanok discusses why the zip code of your practice […]
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Aug 27, 2024 • 40min
The Future of Neurofeedback and Research with Dr. Andrew Hill | POP 1063
Why should therapists and neurofeedback professionals work together? How does the biopsychosocial approach shed more light on what’s ailing a client and new ways to resolve it? Can you integrate therapy with brain mapping for a client’s total transformation? In this podcast episode, Joe Sanok speaks about the future of neurofeedback and research with Dr. […]
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Aug 26, 2024 • 32min
Three Ways to Improve Your Marketing with Peter Lewis | POP 1062
Do you want some quick tips on how you can get over the initial jitters of filming social media content? Are you working with remote marketers on a budget? Why should you hire a remote marketer to boost and strengthen your practice in its early months? In this podcast episode, Joe Sanok speaks about three […]
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Aug 24, 2024 • 40min
The Value of Being Different and the Meaning of Life with Silicon Valley Investor Mike Maples Jnr. [One of Joe’s favorite interviews ever!] | POP 1061
Are you making your daily choices with intention and awareness? When last did you allow yourself the chance to experiment without being attached to the outcome? Why does good capitalism not want to be in competition with others? In this podcast episode, Joe Sanok speaks about the value of being different and the meaning of […]
The post The Value of Being Different and the Meaning of Life with Silicon Valley Investor Mike Maples Jnr. [One of Joe’s favorite interviews ever!] | POP 1061 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Aug 23, 2024 • 29min
How to Think About Intakes and Sales with Dr. Yaniv Zaid | POP 1060
What do you feel commonly stops you from marketing or speaking about your business? How can you increase the success of your client intakes? Why is telling stories an important part of converting sales? In this podcast episode, Joe Sanok speaks about how to think about intakes and sales with Dr. Yaniv Zaid. Podcast Sponsor: […]
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Aug 22, 2024 • 28min
Selling on Amazon and Starting a Podcast with Dr. Beverley Boothe | POP 1059
Do you have an idea you want to explore? How does one go from experimenting with a new idea to selling it online? Are you trying to reinvent the wheel whenever you start a new project? In this podcast episode, Joe Sanok speaks about selling on Amazon and starting a podcast with Dr. Beverley Boothe. […]
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Aug 21, 2024 • 37min
Optimizing Your Website to Get More Clients with Whitney Bateson | POP 1058
Shouldn’t you offer opt-ins to new clients who visit your website? Why should you use your client’s language on your homepage? What is AI’s role in designing, streamlining, or editing your website? In this podcast episode, Joe Sanok speaks about optimizing your website to get more clients with Whitney Bateson. Podcast Sponsor: Psychology Tools Whatever […]
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Aug 20, 2024 • 31min
How Entrepreneurial Women Can Think Bigger with Andrea Liebross | POP 1057
Do you only start to think big when you are frustrated with the present situation? What do big thinkers do when they take action? How can you own and hone in on your ability to pursue and support positive change in your life and in your business? In this podcast episode, Joe Sanoks speaks about […]
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Aug 19, 2024 • 31min
Attracting and Keeping Top Talent with HR Huntsman | POP 1056
How can leaders retain their top talent? Why is talent retention sometimes more important than client conversion? What does a leader need to do to create a culture that is worth staying for? In this podcast episode, Joe Sanok speaks about attracting and keeping top talent with HR Huntsman. Podcast Sponsor: Alma As a clinician, […]
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