The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Mar 6, 2025 • 35min
Better Mental Wellness Series: The Research and Practice of Deeper Mindfulness with Dr. Danny Penman | POP 1176
Can mindfulness truly transform your life? What does science reveal about its effectiveness? How can you start practicing it today to reduce stress and improve well-being?
In this Better Mental Wellness Series episode, Joe Sanok speaks with Dr. Danny Penman—award-winning journalist, meditation teacher, and bestselling author—about the research behind mindfulness, practical meditation techniques, and how daily mindfulness can help you stay grounded and resilient in the face of life’s challenges.
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Mar 5, 2025 • 32min
Better Mental Wellness Series: Pioneering the Science Behind Self-Compassion with Dr. Kristin Neff | POP 1175
How can self-compassion protect therapists from burnout and restore balance in private practice? What’s the difference between “fierce” and “tender” self-compassion? How can you navigate the emotional “backdraft” that can surface when practicing self-kindness?
In this Better Mental Wellness episode, Joe Sanok speaks with Dr. Kristin Neff—pioneering self-compassion researcher and author—about using self-compassion as a tool for resilience, emotional healing, and sustainable therapy practice.
The post Better Mental Wellness Series: Pioneering the Science Behind Self-Compassion with Dr. Kristin Neff | POP 1175 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Mar 4, 2025 • 37min
Better Mental Wellness Series: Exploring Psychedelic Assisted Therapy with Researcher Jason Luoma | POP 1174
How can science and spirituality intersect to transform mental health care through psychedelic-assisted therapy? Why are MDMA and psilocybin producing such rapid, profound changes in psychotherapy?
In this Better Mental Wellness episode, Joe Sanok speaks with Dr. Jason Luoma - clinical psychologist, researcher, and ACT trainer - about the latest research on psychedelics, their therapeutic potential, safe clinical applications, and the future of this evolving field.
The post Better Mental Wellness Series: Exploring Psychedelic Assisted Therapy with Researcher Jason Luoma | POP 1174 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 27, 2025 • 26min
Marketing Month: Growing through Instagram and Writing for Vogue with Alyssa Mancao | POP 1173
How can you use your unique specialty outside the counseling room to attract new clients and grow your practice? What’s the right balance between marketing and managing growth? How do you successfully pitch your expertise to top publications like Vogue?
In this Marketing Month episode of Better Mental Wellness, Joe Sanok speaks with therapist and group practice owner Alyssa Lia Mancao about Instagram growth, creating engaging scripts that resonate with clients, managing sustainable expansion, and crafting standout pitches to major media outlets.
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Feb 26, 2025 • 28min
Marketing Month: Optimizing Your Website with Davey Jones | POP 1172
How do you quickly build trust with website visitors? How can you use social proof and well-crafted content to elevate your practice? Why is marketing most effective when you treat it as a conversation?
In this Marketing Month episode of Better Mental Wellness, Joe Sanok sits down with brand strategist Davey Jones to discuss optimizing your therapy website, using testimonials and transformation-focused messaging, leveraging content as scalable conversations, and simplifying marketing into authentic, trust-building interactions.
The post Marketing Month: Optimizing Your Website with Davey Jones | POP 1172 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 25, 2025 • 31min
Marketing Month: The #1 Page on Your Website with Alex Membrillo | POP 1171
Want to rank higher on Google without ads? In this Marketing Month episode, Joe Sanok chats with Alex Membrillo about why your website’s location page is the #1 page that drives visibility, how to optimize it with keywords, insurance info, photos, and testimonials, and why simplicity is the key to effective marketing.
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Feb 20, 2025 • 36min
Marketing Month: Marketing Like a Mega-Practice Owner with Lisa R. Savage, LCSW | POP 1170
Want to grow a sustainable mental health practice without burning out? In this Marketing Month episode, Joe Sanok talks with Lisa R. Savage, LCSW, about building strong community ties, diversifying income streams, preventing therapist burnout, and creating a positive, supportive workplace where clinicians want to stay.
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Feb 19, 2025 • 29min
Marketing Month: From Clicks to Clients: Mastering Website Conversions with Samantha Mabe | POP 1169
Discover how storytelling through design can shape your brand’s visual identity and build authentic connections with clients. In this Marketing Month episode, Joe Sanok talks with Samantha Mabe about mastering web conversions, using AI for content creation, boosting SEO, improving UX, and creating visuals that truly resonate.
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Feb 18, 2025 • 41min
Marketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168
How do you balance sales activation and brand building? Why is differentiation crucial? How can creativity boost brand recall? Marketing expert Gee Ranasinha joins Joe Sanok to discuss long-term marketing strategies, building trust, and creating distinctive brand assets for sustainable business growth.
The post Marketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 13, 2025 • 35min
Marketing Month: Workshops and Course Creation with Ryan Scanlon | POP 1167
What makes workshops and courses successful? How can therapists build connection and community? Which marketing strategies help spread the word? Joe Sanok and Ryan Scanlon explore course creation, the five-phase approach, and practical tips for turning therapy skills into impactful workshops.
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