The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Feb 12, 2025 • 43min
Marketing Month: Can I Ask Clients for Online Reviews? With Derek Collins and Omar Ruiz | POP 1166
What’s the best way for therapists to boost online visibility? How can you use SEO and social proof effectively? Can you ethically ask for reviews to attract clients? Joe Sanok talks with Derek Collins and Omar Ruiz about ethical reviews, responding to negatives, and building trust to grow your private practice.
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Feb 11, 2025 • 32min
Marketing Month: How does the Rule of 26 Double Revenue? With Michael Buzinski | POP 1165
Which marketing strategies actually work for therapists? How does “the Rule of 26” double your revenue without adding complexity? Joe Sanok and Michael Buzinski break down the three key KPIs therapists should focus on—traffic, conversion rate, and revenue per client—plus why owning a website, using AI wisely, and doing proper market research are essential for growing a thriving private practice.
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Feb 6, 2025 • 33min
Marketing Month: Digital Marketing for Mental Health with Adrienne Wilkerson | POP 1164
Do you want to overcome marketing challenges and confidently grow your private practice? What’s the marketing playbook for mental health practitioners to learn strategies for success? Which tips can you use to stand out in your marketing? Joe Sanok and Adrienne Wilkerson share actionable strategies, AI insights, and agency tips to help you thrive.
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Feb 5, 2025 • 29min
Marketing Month: Digital Marketing with Donald Thompson | POP 1163
How can you stand out in a crowded market with personal branding? Which marketing mistakes do therapists make—and how do you avoid them? Can marketing authentically connect you to your ideal clients? Joe Sanok and Donald Thompson share branding insights, website tips, and data-driven strategies for building trust and attracting more clients.
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Feb 4, 2025 • 39min
Marketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162
Are you in need of a quick marketing workshop refresher? Want proven techniques to grow and retain clients? Why is diagnosis crucial before launching marketing tactics? Joe Sanok and Gee Ranasinha break down the 3 marketing stages, 6 key planning questions, and steps to craft an effective marketing plan for your private practice.
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Jan 30, 2025 • 37min
Even Better Year Series: How to Optimise Your Taxes and Pay Less with Mark Kohler, CPA | POP 1161
Want to avoid tax mistakes and keep more of what you earn? In this Even Better Year series finale, Joe Sanok and CPA Mark Kohler reveal overlooked tax write-offs, scams to avoid, smart hiring practices, and proven ways to boost income while protecting profits. Perfect for private practitioners ready to optimize their financial future.
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Jan 29, 2025 • 36min
Even Better Year Series: Nonobvious Thinking – The Philosophy of Rohit Bhargava | POP 1160
Ready to think differently about your practice and marketing? In this Even Better Year podcast, Joe Sanok talks with innovation expert Rohit Bhargava about Non-Obvious Thinking—a method to sharpen creativity, find hidden insights, and simplify your approach. Learn Rohit’s SIFT framework (Space, Insights, Focus, Twist) to generate original ideas, connect deeply with clients, and stand out with authentic, proactive honesty.
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Jan 28, 2025 • 36min
Even Better Year Series: Psychedelic Medicine at the End of Life with Dr. Richard Louis Miller | POP 1159
How can psychedelics ease end-of-life anxiety? What should therapists know about discussing them legally? Can they help us see death as a transition, not an end? In this episode, Joe Sanok talks with Dr. Richard Louis Miller about psychedelic medicine, spiritual connection, and practical tools like abdominal breathing for navigating fear and embracing peace.
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Jan 23, 2025 • 37min
Even Better Year Series: Owning Our Struggles: A Path to Healing – Guidance from Minaa B. | POP 1158
When do you know it’s time to shift from counseling to coaching? How can you turn your expertise into a book or podcast? What makes it easier to stay consistent with impactful work? In this episode, Joe Sanok talks with Minaa B. about her move from counseling to coaching, her book Owning Our Struggles, and strategies for creating fun, meaningful content that connects.
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Jan 22, 2025 • 33min
Even Better Year Series: Where I Belong: Healing Trauma and Embracing Asian American Identity with Soo Jin Lee | POP 1157
Can cultural narratives shape how we experience and heal trauma? How does storytelling foster belonging and resilience among Asian Americans? How can therapists ask about trauma without triggering stigma? In this episode, Joe Sanok talks with Soo Jin Lee about Where I Belong, identity, invisibility, and healing within the Asian American community.
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