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Work Less, Earn More

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May 14, 2024 • 18min

Ep 224: The Double Your Sales Sequence

What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the importance of diagnosing the problem to the power of testimonials and the urgency of a last chance email, each step is designed to build trust, provide value, and ultimately, propel sales. Additionally, I offer a free PDF with the actual email content for further guidance and promote a free strategy call for personalized business growth support. My goal with this episode is to equip entrepreneurs with the tools to work less and earn more, by streamlining their sales process through an effective automated email funnel.Listen to the full episode to hear:Learn how a four-hour project could double your monthly business income.Explore the "Double your Sales Email Sequence" and its seven engaging emails.Understand key elements like problem diagnosis, testimonials, and urgency in boosting sales.Access free resources and personalized support to streamline your sales process.FREE Resources to Grow Your Online Business:Double Your Sales Sequence: https://docs.google.com/document/d/1iV-NmAwq31P2S6qRuGNUT--iDPmhQv2127PLlH9yICg/edit#heading=h.su0m48wfxurcGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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May 7, 2024 • 18min

Ep 223: THIS webinar strategy has earned me multiple six-figures

As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on how to create a winning webinar that not only brings in the sales but propels you to six-figure success. Don't miss out – tune in now and let's elevate your webinar game together!Listen to the full episode to hear:Strategies to transform lackluster webinars into engaging and beneficial experiences.A four-step framework for crafting successful webinars: Introduce, Educate, Overcome Objections, and Close.Insights on avoiding the salesy tone and making webinars more effective for generating revenue.Actionable tips for scaling your business through webinar success, aiming for six-figure earnings.FREE Resources to Grow Your Online Business:Want to see my actual webinar slides? There's a video on this page that goes through many of them: https://www.gillianperkins.com/blog/this-webinar-strategy-has-earned-me-multiple-six-figuresWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Apr 30, 2024 • 34min

Ep 222: breaking down my $100K funnel

In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others.Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own.Here's the deal: first, you catch people's attention online. Then, you lead them to your website. After that, you persuade them to sign up for a webinar. And voila! That's where the magic happens. You provide value, they make purchases, all thanks to clever emails.And guess what? There's more exciting stuff coming in future episodes. We'll discuss email strategies and dive deep into how these 100k funnels operate. Listen to the full episode to hear:The importance of studying and learning from other businesses' sales funnels without directly copying their strategies.Introduction to automated 100k sales funnels and how they convert online visibility into leads and customers on autopilot.The step-by-step process of a 100k sales funnel, from attracting internet traffic to webinar signups and sales through tailored email sequences.Sneak peek into future episodes, including deeper dives into sales email strategies and an invitation to join the 100k Mastermind program.FREE Resources to Grow Your Online Business:breaking down my $100K funnel blog: https://www.gillianperkins.com/blog/breaking-down-my-100k-funnel100K Breakdown Training: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Apr 23, 2024 • 52min

Ep 221: Meet the Small Creator Getting Interviews with All the Big Names (ft. Jay Clouse of Creator Science)

In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's recognition and growth. Whether you're a content creator or entrepreneur, Jay's tips will level up your interview skills and grow your brand.Listen to the full episode to hear:Jay Clouse reveals his insider tactics for landing interviews with major internet personalities.Learn the power of effective cold emailing, leveraging social proof, and crafting personalized messages.Discover how Jay has scored sit-downs with influential figures like Pat Flynn, Amy Porterfield, and Seth Godin.Gain insights into the importance of branding and creating standout products for brand recognition and business growth.Learn more about Jay:Website: https://creatorscience.comNewsletter: https://creatorscience.com/newsletterPodcast: https://podcast.creatorscience.comWork with Gillian Perkins:The $100K Method podcast series: https://gillianperkins.com/the-100k-methodGet your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Apr 16, 2024 • 36min

Ep 220: Content Creation with KIDS at Home (with Lisa Bass of Farmhouse on Boone)

In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and blogs to secure lasting revenue streams.Lisa graciously offered insights into her content production process, the integral role of her support team, and her tactics for maintaining a steady flow of content across various digital platforms. Packed with practical advice, our discussion is a goldmine for entrepreneurs looking to streamline their content creation process and boost their brand's visibility without sacrificing precious time, all while maintaining family life with kids.Listen to the full episode to hear:Strategies for maintaining balance between content creation and family lifeThe importance of consistency in content productionTips for improving skills over time to enhance content qualityStrategic utilization of platforms like YouTube and blogs for long-term revenueInsights into managing a support team and staying prolific across digital platformsLearn more about Lisa Bass:Website: https://www.farmhouseonboone.com/Podcast: https://www.farmhouseonboone.com/podcastYouTube: https://www.youtube.com/@FarmhouseonBooneWork with Gillian Perkins:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Apr 9, 2024 • 23min

Ep 219: CREATORS ARE QUITTING - What's happening to the "creator economy"?

In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions.I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life balance. Despite challenges such as diminishing passion and profitability, I'll emphasize the enduring relevance of YouTube as a platform for content creation and brand building.Together, we'll uncover actionable strategies for finding success and fulfillment in the evolving landscape of YouTube content creation. Let’s get to it!Listen to the full episode to hear:Insight into why prominent YouTubers like Matt Pat, Tom Scott, and Mattie Hapuya are stepping away from the platform.Understanding the six main reasons behind their decisions, including the demanding nature of YouTube work and the struggle for work-life balance.Highlighting the enduring relevance of YouTube as a platform for content creation and brand building, despite challenges like waning passion and profitability.Practical strategies for thriving in the ever-evolving landscape of YouTube content creation, offering actionable advice for success and fulfillment.FREE Resources to Grow Your Online Business:3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Apr 2, 2024 • 28min

Ep 218: How I Made $10,211.00 in 8 days

In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch, from strategic planning to crafting emails and coordinating events, and ensuring all tech requirements were in place.We also touched upon the significance of creating bonuses tailored to address potential obstacles and objections, along with the importance of testing various tactics to refine launch strategies. As the episode wrapped up, I emphasized the value of testing one aspect per launch to accurately measure its impact, and the invaluable lessons gleaned from each experience, regardless of whether the launch met its goals or not.Listen to the full episode to hear:Strategies for successful online course relaunches, including insights on generating additional revenue.Comparison between live launches and evergreen ones, highlighting reasons such as higher conversion rates and audience engagement.Detailed overview of launch preparation, covering strategic planning, email campaigns, event coordination, and tech setup.Importance of tailored bonuses, testing tactics, and learning from each launch experience for continuous improvement.FREE Resources to Grow Your Online Business:3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Mar 26, 2024 • 30min

Ep 217: If I were starting a company in 2024, this is what I'd do…

In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it!Listen to the full episode to hear:Insights on seizing entrepreneurial opportunities in 2024Strategies for overcoming the scarcity mindset and embracing freedom in businessTips for strategic tool selection and essential elements for business growthFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Mar 22, 2024 • 46min

Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix

In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action.So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game!Listen to the full episode to hear:Learn how Kimberly Lewis secured over $10 million in investments for Curlmix, from a modest $25K angel investment to a groundbreaking $4.5 million crowdfunding success.Discover valuable tips on crafting a winning pitch and building a business with potential for success, straight from Lewis herself.Understand the importance of persistence in the face of challenges and the transformative power of crowdfunding in democratizing investment opportunities.Gain insights into the journey of an entrepreneur who turned her dream into a thriving business, and find inspiration to take your own entrepreneurial endeavors to the next level.Learn more about Kimberly Lewis:Curlmix: https://curlmix.com/Invest in Curlmix: https://wefunder.com/curlmixWork with Gillian Perkins:My Funnel Breakdown: https://gillianperkins.com/100k-funnel-breakdown-trainingApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Mar 21, 2024 • 1h 5min

Ep 215: Podcast Growth Strategy 2024 (with Kevin Chemidlin)

Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at  https://www.growtheshowlive.com/gillian In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media content. We emphasized the importance of podcasts having a clear and unique premise and content tailored to their target audience.Additionally, we looked into ways to make money, like selling products and getting sponsorships. These are super important for keeping your podcast growing strong and achieving success. If you're eager to kickstart or expand your podcast in 2024, this episode is for you!Listen to the full episode to hear:Insights on expanding podcast audiences and boosting sales strategiesStrategies for overcoming challenges in podcast growth without relying on algorithmsPractical tips on guest podcasting, leveraging YouTube, and using viral social mediaWays to monetize your podcast through product sales and sponsorshipsLearn more about Kevin:https://growtheshow.com/Virtual podcast strategy event:  https://www.growtheshowlive.com/gillian Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

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