Work Less, Earn More

In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO framework (Desires, Motivations, Obstacles) that I rely on to uncover those golden insights directly from your audience. If you’ve ever struggled to connect with your customers or feel like your messaging is falling flat, this episode is packed with actionable tips to help you turn things around.Listen to the full episode to hear:How verbatim messaging can transform your copy by using your customers’ exact words.An introduction to the 100k method and how it leverages customer language to boost conversions.A step-by-step breakdown of the DMO framework (Desires, Motivations, Obstacles) for gathering valuable customer insights.Practical tips for better understanding your audience and crafting messages that truly resonate.FREE Resources to Grow Your Online Business:100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new products. From truly understanding what your customers want to fine-tuning your marketing strategies, we share actionable insights on how incremental validation can transform your approach. Whether you're just starting out or looking to optimize your existing processes, this episode offers practical advice you can start implementing right away.Listen to the full episode to hear:How to apply incremental validation to build successful funnels and launch products.Proven strategies to ensure each step in your process is validated for success.The importance of understanding customer demands at every stage.Practical tips for optimizing your marketing strategies with incremental validation.FREE Resources to Grow Your Online Business:The 100K Method Podcast: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additionally, I provide details on a free training I offer to help entrepreneurs scale their businesses through effective sales funnels.Listen to the full episode to hear:Discussing the challenges of engaging online audiencesBalancing between appearing too corporate and too casualEmphasizing the power of authenticity, controversy, and honesty to drive engagementOffering details on a free training to help entrepreneurs scale their businesses through effective sales funnelsFREE Resources to Grow Your Online Business:The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.Listen to the full episode to hear:The reasons and context behind changes in course pricing over the years.Strategies for effectively pricing digital products.Insights from initial failures to successful six-figure strategies.Tips on incremental validation, audience engagement, and balancing value with affordability.FREE Resources to Grow Your Online Business:100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method/How I Turned my $29 Online Course into a 6-Figure Success: https://www.gillianperkins.com/100k-workshop-registration-pageWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Jenna Colavito discusses her course launch 'Intro to Adulthood,' seeking advice on scaling it sustainably. They explore organic marketing, the benefits of long-form content, and tips for entrepreneurs and course creators. Topics include collaborations, content platforms, podcast efficiency, YouTube pros/cons, brand visibility strategies, and transitioning from organic to paid marketing. Advice on customer attraction and audience growth is also covered.

In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.Listen to the full episode to hear:Insight into effective strategies for promoting online courses through SEO and content marketing.Understanding the importance of search intents, keyword research, and high-quality content creation.Practical advice on optimizing website content to rank higher on Google and improve SEO performance.Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover crucial administrative steps, strategies for finding customers, and scaling the business effectively. Throughout the episode, I offer practical insights, free resources, and encourage you to take action towards your entrepreneurial goals.Listen to the full episode to hear:How to choose the right business idea and conduct effective market research.Steps to write a simple and actionable business plan.Tips for performing a successful beta launch.Strategies for finding customers and scaling your business effectively.FREE Resources to Grow Your Online Business:The $100K Method Podcast: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Learn how to create content and products that resonate with your audience even if you don't have one yet. Discover strategies like using your former self as a target market, getting feedback from friends and family, engaging with a small audience, and analyzing other creators' audiences. Free resources include a YouTube masterclass, a $100K mastermind opportunity, and Startup Society for starting an online business.

In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she launched this membership without an existing audience and rapidly grew it to 300 members. Join us as Debbie shares her insights and strategies for achieving such impressive success.Listen to the full episode to hear:How Debbie Duffy successfully launched a membership for court reporting firm owners without an initial audience.Effective marketing strategies to grow a niche membership to 300 members quickly.The benefits and importance of targeting a specific, narrow industry for business success.Insights into managing a lucrative side hustle with minimal time commitment.FREE Resources to Grow Your Online Business:100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creating compelling hooks. Throughout our conversation, he provided a wealth of tips for YouTubers on writing engaging scripts that consistently attract viewers and help grow their channels.Listen to the full episode to hear:George Blackman's formula for crafting viral YouTube videos.Tips on engaging your audience through effective scriptwriting.Strategies for structuring content to maintain viewer interest.Techniques for creating compelling hooks to attract more viewers.FREE Resources to Grow Your Online Business:3 Secrets to Reach 1,000 Subscribers in 3 Months: https://creatorfasttrack.com/workshop-registrationLearn more about George: https://www.georgeblackman.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins