In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass, a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content.

We dive into why podcasts outperform social media and paid advertising when it comes to building meaningful connections and scaling sustainably. Stefanie opens up about how a dream inspired her to start her podcast and how it transformed her business, allowing her to reduce time spent on social media while increasing revenue.

Together, we break down the essentials of choosing the right platform—whether it’s podcasting, blogging, or YouTube—and why starting simple can be the smartest move. Stefanie also shares actionable advice on creating a sustainable sales funnel, leveraging organic marketing strategies, and monetizing effectively.

Listen to the full episode to hear:

Why long-form content is more effective than social media or paid ads.
How to start a podcast on a budget.
Stefanie’s inspiring story of growth and transformation.
Key steps to building a sales funnel and monetizing a podcast.

FREE Resources to Grow Your Online Business:

The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
Learn more about Stefanie Gass: https://stefaniegass.com/

Work with Gillian Perkins:

Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
Get your online biz started with Startup Society: https://startupsociety.com
Learn more about Gillian: https://gillianperkins.com
Instagram: @GillianZPerkins

Ep 257: Should you use a PODCAST to grow your business? (with Stefanie Gass)