
Work Less, Earn More
Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
Latest episodes

Jul 16, 2024 • 52min
Ep 234: SEO for course creators (interview with Kate Toon)
In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.Listen to the full episode to hear:Insight into effective strategies for promoting online courses through SEO and content marketing.Understanding the importance of search intents, keyword research, and high-quality content creation.Practical advice on optimizing website content to rank higher on Google and improve SEO performance.Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Jul 9, 2024 • 18min
Ep 233: How to Start an Online Business in 2024
In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover crucial administrative steps, strategies for finding customers, and scaling the business effectively. Throughout the episode, I offer practical insights, free resources, and encourage you to take action towards your entrepreneurial goals.Listen to the full episode to hear:How to choose the right business idea and conduct effective market research.Steps to write a simple and actionable business plan.Tips for performing a successful beta launch.Strategies for finding customers and scaling your business effectively.FREE Resources to Grow Your Online Business:The $100K Method Podcast: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Jul 2, 2024 • 12min
Ep 232: how to "listen to your audience" when you DON'T HAVE an audience
Learn how to create content and products that resonate with your audience even if you don't have one yet. Discover strategies like using your former self as a target market, getting feedback from friends and family, engaging with a small audience, and analyzing other creators' audiences. Free resources include a YouTube masterclass, a $100K mastermind opportunity, and Startup Society for starting an online business.

Jun 25, 2024 • 20min
Ep 231: How One Woman Earns $20,000 in Just 2 Hours/Month (with Debbie Duffy)
In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she launched this membership without an existing audience and rapidly grew it to 300 members. Join us as Debbie shares her insights and strategies for achieving such impressive success.Listen to the full episode to hear:How Debbie Duffy successfully launched a membership for court reporting firm owners without an initial audience.Effective marketing strategies to grow a niche membership to 300 members quickly.The benefits and importance of targeting a specific, narrow industry for business success.Insights into managing a lucrative side hustle with minimal time commitment.FREE Resources to Grow Your Online Business:100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Jun 18, 2024 • 42min
Ep 230: Meet the Scriptwriter Behind YouTube's Biggest Channels (Interview with George Blackman)
In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creating compelling hooks. Throughout our conversation, he provided a wealth of tips for YouTubers on writing engaging scripts that consistently attract viewers and help grow their channels.Listen to the full episode to hear:George Blackman's formula for crafting viral YouTube videos.Tips on engaging your audience through effective scriptwriting.Strategies for structuring content to maintain viewer interest.Techniques for creating compelling hooks to attract more viewers.FREE Resources to Grow Your Online Business:3 Secrets to Reach 1,000 Subscribers in 3 Months: https://creatorfasttrack.com/workshop-registrationLearn more about George: https://www.georgeblackman.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Jun 11, 2024 • 39min
Ep 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin Bacher
CEO of Scale With Success, Caitlin Bacher, shares advanced strategies for evergreen sales funnels, lead generation, webinar conversion, and offer positioning. Discusses benefits of evergreen models vs traditional launches and adapting tactics as business grows.

Jun 4, 2024 • 11min
Ep 228: what to focus on in the FIRST WEEK of starting an online business
In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll also cover effective marketing tactics—like setting a launch date, daily outreach, and building a robust online presence. Plus, I'll highlight the often-overlooked legal step of registering your business with the state. Tune in for practical, actionable advice on how to streamline your efforts and boost your earnings. Listen to the full episode to hear:Understand exactly what you are selling and pre-sell your product to gauge market interest and generate initial revenue.Establish systems for seamless transactions and organize your business finances to ensure smooth operations.Utilize strategies such as setting a launch date, engaging in daily outreach, and building a strong online presence.Register your business with the state to ensure legal compliance and protection.FREE Resources to Grow Your Online Business:100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

May 28, 2024 • 46min
Ep 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben)
In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which enabled him to travel the world. He talks about his podcast, "The Action Academy," his community, and his best-selling book, all of which have empowered thousands to follow in his footsteps.During our conversation, Brian highlights his 'taking action' philosophy, detailing how he transitioned from corporate America to entrepreneurship. He emphasizes the importance of setting clear, intentional goals and explains how he effectively launched and scaled his businesses. Brian also discusses the value of offering a high ROI to clients and the benefits of networking and building communities.Tune in to discover Brian's strategies for turning passions into profits and achieving financial freedom.Listen to the full episode to hear:Brian's journey from a $20,000-a-month corporate sales job to creating a thriving real estate portfolio and a seven-figure business.Insights into Brian's 'taking action' philosophy and how it helped him transition from corporate America to entrepreneurship.The importance of setting clear, intentional goals and strategies for effectively launching and scaling businesses.The value of offering a high ROI to clients and the benefits of networking and building communities.FREE Resources to Grow Your Online Business:Learn more about Brian: https://www.actionacademypod.com/The 100K Method: https://www.gillianperkins.com/the-100k-method/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

May 21, 2024 • 54min
Ep 226: How to Grow on YouTube in Just 5 Hours/Week (or Even Less!)
In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketing efforts. I also share my personal YouTube journey, including insights into leveraging the algorithm, creating engaging content, and balancing work with personal life. We mention additional resources like my free workshop on gaining 1000 subscribers and a detailed funnel breakdown for turning YouTube leads into paying customers.Listen to the full episode to hear:Efficient strategies for growing a YouTube channel with just a few hours of work each week.Debunking misconceptions about YouTube being too time-consuming and competitive.Personal insights on leveraging the YouTube algorithm, creating engaging content, and balancing work with personal life.How YOU can gain your first 1,000 subscribers in just 3 monthsFREE Resources to Grow Your Online Business:3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/live-workshop-registration100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-trainingWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

May 16, 2024 • 51min
Ep 225: YouTube: What It Really Takes to Succeed (with Nicole Baker Holleman)
In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the algorithm and consistently delivering high-quality content.I'll also share actionable advice on starting your own YouTube channel, including pre-launch planning, equipment recommendations, and ways to leverage YouTube's various monetization options beyond ads. Learn why intentional content creation and fostering audience engagement are crucial components of building a thriving channel.Listen to the full episode to hear:Strategies for overcoming perfectionism in content creation.Insights into strategically growing a YouTube channel by understanding the algorithm.Practical advice on starting a YouTube channel, including pre-launch planning and equipment recommendations.Exploration of alternative monetization options on YouTube beyond traditional ads.FREE Resources to Grow Your Online Business:3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/live-workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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