Work Less, Earn More

Gillian Perkins
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Oct 29, 2024 • 25min

Ep 249: How He Bootstrapped a $3M/year Software Company (with Josh Haynam)

In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes.Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a struggling entrepreneur to building a thriving software company that helps businesses create engaging quizzes to attract and convert leads.We also talk about why quizzes are such powerful tools for lead generation and how you can use them to grow your email list and increase sales. Plus, we explore how artificial intelligence is transforming the quiz creation process, making it easier than ever to craft personalized and effective quizzes for your audience.If you’re an entrepreneur looking to generate more leads, or if you’re interested in the intersection of AI and marketing, this episode is packed with valuable insights that you won’t want to miss.Listen to the full episode to hear:How Josh bootstrapped Interact to $3M/year without investorsWhy quizzes are a game-changer for lead generation and audience engagementPractical strategies for building quizzes that convertHow AI is shaping the future of quiz creationFREE Resources to Grow Your Online Business:The $100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inLearn more about Josh: https://www.tryinteract.com/blog/author/josh-haynam/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Oct 22, 2024 • 40min

Ep 248: Why YOUTUBE Is the Best Way to Grow Your Audience in 2025

In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouTube or looking to grow your existing channel, they provide practical tips to get started, even with limited time or resources.Listen to the full episode to hear:Learn the key advantages that set YouTube apart from other platforms, especially for long-term audience growth.Discover how video allows for deeper engagement and connection with your audience compared to other forms of content.Insights on how YouTube’s algorithm can work in your favor, helping your content get discovered by more people.Actionable advice on launching and growing your YouTube channel, even if you’re working with limited time, money, or equipment.FREE Resources to Grow Your Online Business:3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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10 snips
Oct 15, 2024 • 38min

Ep 247: Avoiding BURNOUT While Maximizing GROWTH (with Mallory Rowan)

Mallory Rowan, a serial entrepreneur, transformed a university project into a thriving lifestyle apparel company, driven by her passion for powerlifting. She shares insights on building a strong community and testing products on a small scale while managing the challenges of rapid growth. Mallory emphasizes aligning business with personal values to ensure sustainable growth and provides practical tips for using Instagram effectively. Her advice includes setting personal non-negotiables to prevent burnout and fostering a supportive team for long-term success.
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8 snips
Oct 8, 2024 • 40min

Ep 246: Copywriting Tactics to Increase Your Email Open Rates w/ Megan Wisdom

Megan Wisdom, a certified conversion copywriter who helps six and seven-figure business owners, shares her expertise in email marketing. She reveals powerful tactics for crafting irresistible subject lines that boost open rates. The conversation dives into the growing role of AI in marketing and the importance of maintaining a healthy email list for better deliverability. Megan also emphasizes storytelling and emotional connections to engage subscribers, ensuring your emails stand out in crowded inboxes.
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Oct 1, 2024 • 44min

Ep 245: 3 Systems to Maximize Your Productivity

In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-setting and tools like Asana and Google Calendar for weekly planning. We also talk about the importance of having a clear vision and structured plans to stay organized and reduce stress. Plus, I have a few tips for finding balance between work and life. Join us to learn practical ways to make your workday more productive and stress-free!Listen to the full episode to hear:Strategies to prioritize, simplify, and delegate tasks for better productivityHow I use the 12-week year system for goal-setting and weekly planningTips on using tools like Asana and Google Calendar to stay organizedPractical advice for balancing work and lifeFREE Resources to Grow Your Online Business:My Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Sep 24, 2024 • 50min

Ep 244: Get Your Business ORGANIZED w/ Tracy Hoth

In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the most of your time. Additionally, Tracy shares insights on how to organize your business assets for maximum productivity and streamline your operations with effective processes. Throughout our conversation, Tracy offers a wealth of personal anecdotes, actionable tips, and tried-and-true strategies to help you streamline your business operations and reclaim your time. Whether you're drowning in digital files or struggling with time management, this episode is packed with insights that will help you take control and get organized.Listen to the full episode to hear:How to develop a mindset that supports effective organization.Strategies for managing and organizing digital files efficiently.Practical tips for optimizing time management and scheduling.Insights on organizing business assets and streamlining operations.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Learn more about Tracy: https://simplysquaredaway.com/bio/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Sep 17, 2024 • 41min

Ep 243: How to Make Your First $10,000+ Online

Brian Luebben, a successful entrepreneur with two seven-figure businesses, shares his inspiring journey from corporate employee to online business mogul. He discusses strategies for scaling online ventures and generating passive income. Brian emphasizes transitioning from local to online success and reveals how he built a membership program achieving $10,000 monthly. The conversation also covers mastering webinars, tackling common challenges, and the importance of effective audience engagement, all crucial for aspiring entrepreneurs.
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8 snips
Sep 10, 2024 • 58min

Ep 242: The EASIEST Way to Sell Premium Coaching Programs (w/ John Meese)

In this engaging conversation, John Meese, author and business coach, shares his journey from economist to entrepreneur. He introduces the concept of 'serve calls'—empathetic coaching conversations designed to connect with clients and sell premium programs effectively. John outlines his six-step framework for these calls, emphasizing authenticity and relationship-building. Listeners will also discover heartwarming success stories from clients who transformed their businesses using these strategies and actionable insights for navigating high-ticket sales.
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Sep 3, 2024 • 9min

Ep 241: my plan to earn a million dollars in 2025

In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.Listen to the full episode to hear:The detailed plan and strategies I’m using to grow my digital brand to a million dollars in 2025.How I’m diversifying my income with coaching, membership, and online courses.The specific steps and calculations I’ve mapped out to reach my financial goals.Why building trust with affordable products is key to boosting sales of higher-priced offers.FREE Resources to Grow Your Online Business:Here's the link to download the free "funnel math" calculator: https://gillianperkins.com/funnel-math/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Aug 27, 2024 • 46min

Ep 240: How to Make Selling Feel SO, SO GOOD

In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture those relationships and lead to higher conversion rates. Ready to learn how to build lasting relationships and increase conversions through value-driven marketing? Tune in now to discover actionable strategies you can start using today!Listen to the full episode to hear:Why focusing on audience value leads to better long-term results than chasing quick sales.Strategies for building stronger relationships through content, webinars, and email sequences.How “Win-Win Marketing” can boost your conversion rates by prioritizing trust and connection.FREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

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