Work Less, Earn More

Brian Luebben, a successful entrepreneur with two seven-figure businesses, shares his inspiring journey from corporate employee to online business mogul. He discusses strategies for scaling online ventures and generating passive income. Brian emphasizes transitioning from local to online success and reveals how he built a membership program achieving $10,000 monthly. The conversation also covers mastering webinars, tackling common challenges, and the importance of effective audience engagement, all crucial for aspiring entrepreneurs.

In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve call framework and gives practical advice on staying authentic during sales calls. Plus, we hear some amazing success stories from his clients who have used this strategy to grow their businesses.Listen to the full episode to hear:How to use free "serve calls" to sell high-ticket coaching programsJohn Meese’s six-step framework for running effective serve callsTips for staying authentic and empathetic during sales conversationsReal-life success stories of clients who grew their businesses using this strategyFREE Resources to Grow Your Online Business:Grab your FREE Ebook from John: https://www.servetosellbook.com/perkinsLearn more about John: https://johnmeese.com/Behind the scenes of my sales funnel: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.Listen to the full episode to hear:The detailed plan and strategies I’m using to grow my digital brand to a million dollars in 2025.How I’m diversifying my income with coaching, membership, and online courses.The specific steps and calculations I’ve mapped out to reach my financial goals.Why building trust with affordable products is key to boosting sales of higher-priced offers.FREE Resources to Grow Your Online Business:Here's the link to download the free "funnel math" calculator: https://gillianperkins.com/funnel-math/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture those relationships and lead to higher conversion rates. Ready to learn how to build lasting relationships and increase conversions through value-driven marketing? Tune in now to discover actionable strategies you can start using today!Listen to the full episode to hear:Why focusing on audience value leads to better long-term results than chasing quick sales.Strategies for building stronger relationships through content, webinars, and email sequences.How “Win-Win Marketing” can boost your conversion rates by prioritizing trust and connection.FREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO framework (Desires, Motivations, Obstacles) that I rely on to uncover those golden insights directly from your audience. If you’ve ever struggled to connect with your customers or feel like your messaging is falling flat, this episode is packed with actionable tips to help you turn things around.Listen to the full episode to hear:How verbatim messaging can transform your copy by using your customers’ exact words.An introduction to the 100k method and how it leverages customer language to boost conversions.A step-by-step breakdown of the DMO framework (Desires, Motivations, Obstacles) for gathering valuable customer insights.Practical tips for better understanding your audience and crafting messages that truly resonate.FREE Resources to Grow Your Online Business:100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new products. From truly understanding what your customers want to fine-tuning your marketing strategies, we share actionable insights on how incremental validation can transform your approach. Whether you're just starting out or looking to optimize your existing processes, this episode offers practical advice you can start implementing right away.Listen to the full episode to hear:How to apply incremental validation to build successful funnels and launch products.Proven strategies to ensure each step in your process is validated for success.The importance of understanding customer demands at every stage.Practical tips for optimizing your marketing strategies with incremental validation.FREE Resources to Grow Your Online Business:The 100K Method Podcast: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additionally, I provide details on a free training I offer to help entrepreneurs scale their businesses through effective sales funnels.Listen to the full episode to hear:Discussing the challenges of engaging online audiencesBalancing between appearing too corporate and too casualEmphasizing the power of authenticity, controversy, and honesty to drive engagementOffering details on a free training to help entrepreneurs scale their businesses through effective sales funnelsFREE Resources to Grow Your Online Business:The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.Listen to the full episode to hear:The reasons and context behind changes in course pricing over the years.Strategies for effectively pricing digital products.Insights from initial failures to successful six-figure strategies.Tips on incremental validation, audience engagement, and balancing value with affordability.FREE Resources to Grow Your Online Business:100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method/How I Turned my $29 Online Course into a 6-Figure Success: https://www.gillianperkins.com/100k-workshop-registration-pageWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Jenna Colavito discusses her course launch 'Intro to Adulthood,' seeking advice on scaling it sustainably. They explore organic marketing, the benefits of long-form content, and tips for entrepreneurs and course creators. Topics include collaborations, content platforms, podcast efficiency, YouTube pros/cons, brand visibility strategies, and transitioning from organic to paid marketing. Advice on customer attraction and audience growth is also covered.

In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.Listen to the full episode to hear:Insight into effective strategies for promoting online courses through SEO and content marketing.Understanding the importance of search intents, keyword research, and high-quality content creation.Practical advice on optimizing website content to rank higher on Google and improve SEO performance.Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins