CULTURE goodr

How do we come up with crazy sunglasses names? Who is Carl the Flamingo? Wtf are the Flamingo Awards?! In this episode, Stephen and Shaun discuss goodr's strive to be remarkable with amazing packaging, a quarterly pitch festival, a hilarious billboard campaign in Carl, GA, and The goodr Cabana, a "tropical surrealist" experiential store in Venice, CA. (Yes, there are 14-foot pink sunglasses on the roof!)

Starting a company. Training for a marathon. Writing an album. The hardest thing about achieving big goals isn't the idea. It's creating a plan for the vision with systems and processes to keep you motivated and on track. In the 50th episode of CULTURE goodr, SDL and Shaun talk about executing visions with clarity, structure, flexibility, accountability checkpoints, and space for problem-solving. (Also, Stephen spills the tea on his misadventures online dating before meeting his partner. Systems are useful for relationships, too!!!)

At goodr, we teach ownership and demand professionalism. The more prepared you are, the more fun you can have. In this episode, SDL and Shaun talk about celebrating the work over the results, the importance of fundamentals, the need for scalability, why we call sloppy work "salty feet," and the powerful experience of leading a Storytelling Workshop. (Eight employees spent four months practicing 15-minute presentations to the entire company...and CRUSHED IT!!!)

What's it like to work at goodr? Fun, and challenging. You must draw a picture of an octopus fighting a pirate (not a joke), have a growth mindset, learn the Doing To Done productivity system, celebrate the work over the results, and embrace the constantly changing culture while the company rapidly grows. In this episode, SDL and Shaun spill all the piña colada-flavored tea!!!

What's recently changed at goodr? A lot. The only constant at goodr is change. We transformed from a launch brand to a brand brand, embraced an agency mindset, shifted structure from flocks to herds, created plans with 321 Vision, adopted the NASA mindset, started quarterly PDA, and...ahhhhh it's too much to explain here, just listen to SDL and Shaun explain it in this episode!

Here at goodr, our Mission Statement is: We exist to give you permission to be unabashedly yourself…unless you're an asshole. We want to give you permission to come as you are and be YOU!!! Even if that means you're a middle-aged, pansexual, klepto flamingo named Carl. (Who also just happens to be our CEO.) Be sure to check out this episode to get the nitty-gritty on why we exist.

Closing out this season with an episode chock full of answers to your burning questions. You asked, we answered. We aim to please. And hope we do with answers like the biggest fuck-ups occur when clarity isn’t made a priority. Always paint what you want done. And if you’re hoping to get hired by goodr, listen to the podcast. TAKE THE HINT. And Stephen wouldn’t mind working out with the Rock. In a baby bjorn attached to the Rock’s chest as he does lunges laps.

The waters are murky and stormy moving through this newly innovative space in the goodr ecosystem. Our newest vertical, Game goodr, is all about cultivating community in the gaming space and showing there’s more to gamers than just staring at a screen day in and day out. Real people, real goals, real interests, just like everyone else. Get ready for your noodle to be blown as we learn that changing your mind and staying agile in this space can actually be superpowers. Let’s hear from the Game Shark herself (aka the Games Community Manager), Theresa.

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. In 2018, we launched our beast vertical, the second vertical after run. Beast athletes consist of CrossFitters, weightlifters, and OCR peeps, all which are community-driven and love to have fun. As we began navigating this vertical, we didn’t anticipate the lack of CrossFit retailers in the U.S., so we had to stay on our toes and stay agile with our model.  Let’s talk to Stephany, former Crossfit Coach, and our beast community manager to see how she transformed our beast vertical. 

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr and today we focus on GOLF. Golf, for a reason that is wildly unknown, is swarming with birds: birdie, albatross, ostrich, eagle...but something is clearly missing that we have to change. There are no FLAMINGOS! And thus, the golf campaign was born “it's not a bogey, it’s a flamingo,” because, at goodr, we believe that +1 over par should be celebrated, not shamed. A common goal throughout this vertical is to celebrate all you Flamingo golfers out there and create an inclusive community. Let’s chat with Taylor, the GOLF Community manager, about how he amplifies this campaign through social media, partnerships, and a lot of bird talk.