CULTURE goodr

Stephen interviews Dan Weinsoft, the Flockstar (Chief Customer Officer) of goodr's Customer Herd (customer service team, B2B team, digital team, and channel sales strategy team). They discuss: how Dan randomly got into marketing in high school and entered marketing competitions his herd's primary focuses for 2023 (including the "omni-channel") his day-to-day life at goodr (the fun parts and the hard parts) his experience teaching digital marketing to graduate students and goodr employees his 17 years of experience in digital marketing for various companies, like Sony and Nike why he's always greeted with boos when he takes the stage at goodr all-company meetings how his woodwork hobby (refinishing axes) has helped him become a better leader his decision to move from Bend, Oregon to Los Angeles, California why he loves directness, organizational change, authenticity, and dumb 'dad jokes' Listen to the full episode now!!! (Dan tells a 'dad joke', and it's a must-hear if you like groaning.)

Stephen interviews Kelley Puckett, the Flockstar of goodr's Energy Herd, aka Chief Marketing Officer of the marketing team (paid media, PR, social strategy/communities, and The goodr Cabana, our retail storefront). They discuss: Kelley's primary focuses for the year and day-to-day life How her previous work experience at Paramount Pictures benefits her as a CMO How she strives for excellence in professionalism (and professionally mentors Stephen) What she's learned by running ultramarathons, like Badwater, a 135-mile trek in Death Valley goodr's exciting funts (fun stunts), like a pop-up in New York City and a billboard awareness campaign in Carl, GA, a town with a population of 200 Her purpose project at goodr, a monthly speaker series called Squawk Talks How she challenges the status quo, and what projects excite her right now Listen now!!!

Nicole is goodr's Chief of Flamingos, the Flockstar (leader) of the People Herd, which include the Help Desk, goodr University, and the Guardians of the Galaxy. In this episode, Stephen interviews Nicole about wtf that means. Basically, she creates and activates teams, so that we live our cultural values and hire the fewest amount of people coached to the highest level. Nicole also crushes it as a trainer, nutritionist, and highly ranked savate kickboxer. Listen to the episode now, or she'll kick you in the face!!!

Should you write a Slack, record a Loom, or talk to them IRL? In this episode, Stephen and Shaun share digital communication hacks. At goodr, we banned internal email in favor of Slack, use Google Slides decks to paint projects done, and block off "no-meeting space" for remote work. (You only have to be in the office on Tuesdays & Thursdays, you're welcome.) But sometimes it's best to talk in person to read body language/tone, and gain empathy. (And right now it's best for YOU to stop reading this and LISTEN TO THE FLOCKING EPISODE!!!)

Flock the sunk cost fallacy!!! At goodr, the only constant is change. In this episode, Stephen and Shaun talk about maintaining agility. What worked for us in 2017 doesn't necessarily work in 2023. We shifted from the quarter system to the trimesters, analyze the metrics after every launch, and constantly re-invent TWC (Tuesdays with Carl, our weekly all-staff meeting), using O.W.L.S. (That's meetings to discuss Opportunities, Wins, Losses, and Snext actions. As SDL says, we love stupid acronyms!!!) 

How did goodr's structure change while growing from a handful of employees to 140? What does it take to be a Flock Leader? How do we define growth? In this episode, Stephen and Shaun talk about the evolution of goodr's ecosystem. Right now we have 16 flocks of flamingos bundled into six herds. If you listen to the pod, that'll make sense. (And if you don't listen, Carl the Flamingo curses you to be stuck in a dead-end job with no real growth path, forever!!!)

How do you balance self-accountability vs. being mean to yourself? In this episode, Stephen and Shaun talk about practicing self-awareness at goodr. The Enneagram Personality Test reveals how different people react to stress. (Do you know what types Stephen & Shaun are?!) During quarterly reviews, there are self-awareness bonus points. (WOO-HOO!!!) And we encourage everyone to seek clear, actionable, recent, legit feedback.

Ever say you don't care where you have dinner, but you totally do? Do you want people to tell you if you have spinach in your teeth? Do you tell them? In Episode #54 of the CULTURE goodr Podcast (Building a Bridge Between Yourself and Others), Stephen and Shaun discuss authentic communication: setting boundaries, being direct, and managing expectations. "Painting it done" is the path to happiness, whether announcing post-lockdown office protocol, giving personal feedback, or planning a dinner date. (Btw, you have spinach in your teeth.)

At goodr, you don't get in trouble for screwing up...as long as you take ownership and fix it. In this episode, Stephen and Shaun discuss their biggest f*ck-ups (cough, buying 82,000 Super Flys, cough), the benefits of owning your mistakes (trust, power, self-awareness), and the unique ways goodr makes it safe to own failures (Carl's Flock-Ups, the Flock-Up of the Year Award, which is a wrestling championship belt, obviously).

At goodr, we define connection as engaging with others in a meaningful way. In this episode, Stephen and Shaun discuss how connections are created in thousands of small moments: making people laugh, admitting mistakes, giving and receiving feedback, taking the Enneagram personality test, and more. Relationships between brands, employees, and consumers are not just transactional. They're also about building meaningful connections.