

CULTURE goodr
Stephen Lease & Shaun Tinney
The CULTURE goodr Podcast takes you behind the shades of goodr. Get it? Although it may seem like we slam margaritas all day….we don’t. We work really hard on our culture and each week we’ll bring you a topic or guest that will show you how we got here, and how we fucked up so you won’t have to.
Episodes
Mentioned books

May 10, 2023 • 37min
#71: What Fundamental Excellence Means at goodr
What does fundamental excellence mean at goodr? It means magic doesn't just happen. It's created by keeping a sharp axe and honing the basics. In episode #71 of CULTURE goodr, Stephen and Shaun break down why fundamental excellence is important.
Highlights:
02:22: Magic doesn't just happen. It's created through fundamental excellence.
08:13: Don't overcomplicate things. Simplify.
15:46: Why it's important to celebrate the work over the results.
28:36: Be a sponge and use other people's work to work for you.
32:25: View life and work as an infinite game.

May 3, 2023 • 25min
#70: How We Prioritize DEI & Purpose in Our Culture With Maya Morales
In episode #70 of CULTURE goodr, Shaun interviews The People's Champ (Culture & Organizational Development Manager) Maya Morales about how we prioritize DEI (Diversity, Equity & Inclusion) and Purpose in our culture.
04:15 - Maya breaks down what DEI means at goodr
06:38 - How companies should think about DEI
10:22 - What we all can do to be better stewards of DEI
14:11 - Maya describes goodr's Purpose Project program
21:29 - What it means to land on a "Best Places To Work" list
Listen to the full episode now!

Apr 26, 2023 • 38min
#69: What It's Actually Like to Work at goodr With Allie Lefton and Karla Rodriguez
In episode #69 (hehe) CULTURE goodr, Shaun interviews two employees about what it's like to work at goodr. Allie, our Office Manager. has worked here for four months, while Karla, our Marketing Project Manager, has worked here for two years.
03:12: How goodr's onboarding is different from other companies
07:34: What's great about working for goodr, and what's challenging
23:15: The expectations about working for goodr vs. the reality
27:18: Getting comfortable with giving and receiving feedback
33:24: What's changed at goodr over the past two years (A LOT)
Listen now!!!

Apr 19, 2023 • 44min
#68: Becoming a Flock Leader With Thomas Fitzpatrick and Ashley Craft
In episode #68 of CULTURE goodr, Shaun interviews Fitz (Head of D2C Sales + Marketing) and Crafty (Head of Account Management) about what it’s like to become a Flock Leader at goodr. They discuss:
Fitz’s experience as an individual contributor on the digital team transitioning to Flock Leader
how Fitz’s deliverables, schedule, and relationships changed with his new role
the rewarding parts of leadership, and the most challenging parts
Crafty’s experience coming from outside of goodr to become a Flock Leader
the challenges of managing everyone’s expectations, from her team members to her Flock Star to Stephen
what Crafty’s learned as a Flock Leader, and the most important thing she can do for her team
and MORE!!!

Apr 12, 2023 • 34min
#67: Breaking Silence with Alli Meyerhardt
In episode #67 of CULTURE goodr, Stephen interviews Alli Meyerhardt, the executive director of Breaking Silence.
Breaking Silence is a nonprofit that inspires communities to take action against interpersonal violence through the power of empathy, healing, and open dialogue.
Stephen and Alli discuss:
how a childhood experience at a McDonald's PlayPlace made Alli openhearted and unafraid to approach people
how she created Breaking Silence 10 years ago and fostered its growth while working other jobs (including head of sales at goodr!!!)
how to create safe spaces at businesses to have tough conversations about topics like sexual assault and domestic violence
goodr's history of supporting Breaking Silence through collaborations, and the powerful responses from survivors
Breaking Silence's traveling exhibit, where visitors tour immersive rooms while listening to stories from survivors and perpetrators of interpersonal violence
the Breaking Silence podcast, where Alli interviews others about the healing journey, suicide prevention, story ownership, and more
what's next for her nonprofit, and why her primary objective this year is "to disrupt"
how YOU can support Breaking Silence, and what status quo in businesses needs to be challenged the most
Listen now!

Apr 5, 2023 • 56min
#66: Daniel Pink Talks Productivity, Motivation, and Regret
For the first time, CULTURE goodr has a guest who doesn't work for goodr!!! In episode #66, Stephen interviews New York Times bestselling author, Daniel H. Pink. (Pink wrote To Sell is Human, When, A Whole New Mind, The Power of Regret: How Looking Backward Moves Us Forward, and Drive, which heavily influenced the culture at goodr.)
They discuss:
- how Dan's childhood was shaped by growing up around libraries
- Dan's day-to-day writing routine, and why you shouldn't wait for inspiration to create
- why you should use David Allen's GTD to get stuff out of your head and into a system
- what culture means to Dan, and how companies can foster a meaningful, emergent culture
- how companies like goodr can support night owls, instead of just early birds and larks
- Dan's thoughts on working remotely vs. in-office, and why companies should be 'scientists'
- the perils of 'if, then' reward systems, that appeal to extrinsic motivations, not intrinsic ones
- Dan's thoughts on goodr's AMP (Autonomy, Master & Purpose) evaluation system, which was influenced by his book Drive
- Dan's new book, The Power of Regret, and how one can be totally satisfied with their life but still have regrets.
- what kind of company culture Dan would create, and what current status quo we need to challenge the most
Listen now!!!

Mar 29, 2023 • 34min
#65: What It's Like to Be Stephen's Assistant With Hannah Williams
In Episode #65 of CULTURE goodr, Stephen interviews Hannah Williams, his assistant (aka the Octopus Wrangler). They talk about:
- how Hannah's dad (Mike Williams, author of Doing To Done) disguised productivity projects as games
- her day-to-day tasks, which range from gigantic skill projects to the tiniest, weirdest things
- the hardest part of her job, and the most annoying thing Stephen does
- her experience as goodr's first intern, and what new role she will be taking on
- taking Stephen's storytelling workshop to deliver a huge presentation at goodrSTOCK
- coining the term Moon Moment (a time to stop and appreciate how amazing things are), and sharing her favorite Moon Moments at goodr
- the plethora of Taylor Swift fans at goodr and how she used her pull to change the rules at an all-staff meeting so Swifties could buy concert tickets
-what feedback she'd give Stephen, and what she's learned about his body language and tics
- and MORE!!!
Listen now!

Mar 22, 2023 • 42min
#64: The Creative Herd With Mike Eddy
In Episode #64 of CULTURE goodr, Stephen interviews Mike Eddy, the Flockstar (Creative Director) of the Creative Herd (production, design, copy, and product management). Mike and Stephen talk about:
- what Mike learned from an embarrassing experience "playing" electric bass in 7th-grade jazz band
- his focuses for 2023 (storytelling and agility)
- his experience working for Easton Sports and AT&T, then taking a risk to leave a steady job and be employee #1 at goodr
- his love of Pitch-a-Palooza, a recurring opportunity for employees to pitch wild, absurd product ideas (or content ideas) to the whole company
- his mapmaking skills, learning from failure, and the importance of providing context for projects (like goodr's box redesign)
- what he loves about goodr, what feedback he'd give Stephen, and how the company has changed over years of rapid growth
- creating the Flock-Up of the Year award, which gives risk-takers a useful prize
Listen to the full episode now!!!

Mar 15, 2023 • 28min
#63: The Money Herd With Brian Kingston
On this episode, Stephen sits down with Brian Kingston, the Flockstar of goodr’s Money Herd (aka Chief Financial Officer of the finance department) to talk about how he helps create a stable financial foundation so we can stay recklessly committed to fun. They discuss:
how being an artist, paddleboarder, and growing up in Manhattan Beach led Kingston to becoming the leader he is today.
goodr’s growing financial team and how they’re bringing Business Intelligence into sharp focus.
how Kingston’s background in sales, marketing, and content creation is invaluable to his success as a CFO
the radical fiscal transparency inside of goodr (and how strange it was to him at first)
what the interview process was like to land the position of goodr CFO as an external hire
predicting the financial future of a rapidly growing company like goodr (plus how “Levermania” is our secret weapon to staying agile)
how Kingston promotes and protects financial discipline at goodr without infringing on autonomy or fun.
Listen now!!!

Mar 8, 2023 • 29min
#62: The Operations Herd With Mike Mountain
In the NEW episode of CULTURE goodr, Stephen interviews Mike Mountain, the Flockstar (Chief Operations Officer) of The Operations Herd (product team, supply chain team and distribution center, aka DC). They talk about:
Mountain's primary focuses for this year (scale, product quality, speed to market)
the importance of weekly reviews, and how his teams are like 'three dogs in a bathtub'
how his 15-year experience in sports product development benefits him in his current role
what he's learned from being a father that's made him a better leader
the joy of seeing hardworking DC team members win Flamingo Awards
the daily Flamingle, and our strides to infuse goodr culture with the DC
our goal for 'jaw-dropping' delivery (bringing products to 95% of the US in 48 hours)
And MORE!!!
Listen to the full episode now!!! (Or you'll never get that 'three dogs in a bathtub' analogy.)


