Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr and today we focus on GOLF. Golf, for a reason that is wildly unknown, is swarming with birds: birdie, albatross, ostrich, eagle...but something is clearly missing that we have to change. There are no FLAMINGOS! And thus, the golf campaign was born “it's not a bogey, it’s a flamingo,” because, at goodr, we believe that +1 over par should be celebrated, not shamed. A common goal throughout this vertical is to celebrate all you Flamingo golfers out there and create an inclusive community. Let’s chat with Taylor, the GOLF Community manager, about how he amplifies this campaign through social media, partnerships, and a lot of bird talk.
CULTURE goodr