Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. In 2018, we launched our beast vertical, the second vertical after run. Beast athletes consist of CrossFitters, weightlifters, and OCR peeps, all which are community-driven and love to have fun. As we began navigating this vertical, we didn’t anticipate the lack of CrossFit retailers in the U.S., so we had to stay on our toes and stay agile with our model. Let’s talk to Stephany, former Crossfit Coach, and our beast community manager to see how she transformed our beast vertical.
CULTURE goodr