Disruptors

Are you feeling overwhelmed with just how many gurus, mentors and trainers there are in the market? Discover today why having mentors is important, how to find the right mentor for you and how to spot a bad one. Listen in today to find out why investing in mentors is an investment in yourself and remember that you are your best asset.   KEY TAKEAWAYS There are many coaches, trainers and mentors that have got decades of experience so you can leverage the mistakes and the lessons that someone else has already blazed the trail of. It is far better to learn from the mistakes of others, so you don’t have to make them. When looking for a guru or mentor, you ideally would like them to have at least 10 years worth of experience. You also need to look at their connections within the industry as well as looking at what you personally would like to gain from a mentor. If you are getting to the point where you are feeling overwhelmed with how many gurus you are following, then you need to do a deep cleanse of your following list. It is far better to follow one person and listen to all of their content (both free and paid) than it is to follow ten people, and listen to all their free content. Accountability comes from investment. If you are using free content readily available on Google (blog posts etc) you will miss out on key information such as the person's individual unique skills and interpretations, that comes from learning through a person or through a course. It is your responsibility to find the good Gurus and not to let those who are not practising ethically put you off. Watch how these people treat others on social media, do they want to help others? Are they personal? Be mindful that if they have a large following there is bound to be some criticism but make sure you do thorough research on who to invest your time in.   BEST MOMENTS “You can stand on the shoulders of giants.” “They need to be able to teach as well as do.” “It is never about the guru or trainer it is always about you.” “You are your best asset, invest in yourself wisely.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Have you ever wondered how you can turn your social media platforms into an income stream? Join us today as Rob discusses how the free content movement is coming to an end and how premium paid-for content is back on the rise as well as learning how to get the Facebook algorithm on your side with insider tips from a Facebook account manager.    KEY TAKEAWAYS You need to stop calling it ‘content marketing’ and you need to start calling it simply ‘content’. You are far better off creating great value with great content. Great content consists of the three E’s” Education, Entertainment and Emotion.    The landscape is changing. After years of giving free content and expecting trickle-down revenue and followers, the pendulum has swung back to premium content again. Whilst free content is still relevant, premium paid-for content is back in the game.     Creating premium paid-for content including supporters programmes, patrons and podcasts you are able to create a great, qualified, ecosystem community of your ideal client types. These programmes create a loyal and engaged following.    In order to get the most reach, you need to have high engagement, have open-ended questions and engage and create debate and discussion. Engaging with your community and following and encouraging them to discuss your Facebook content will allow for more reach. It is not about the size of your following, it is about the engagement.    2-3 minute videos are currently the most likely to get the most reach on Facebook at the moment as they are able to run Ads on these videos as opposed to Facebook lives where they do not run Ads.  BEST MOMENTS “The problem with free advice is that it is worth every penny.” “Massive paradigm shift, premium is back” “If you want to become more of an influencer on Facebook, you need to do what Facebook wants you to do.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Discover today how it is not necessarily a bad thing to be constantly coming up with new ideas. Why jotting down all your ideas and allowing them to mature and evolve can cause them to flourish as well as the benefits of sharing ideas with others to create a new hybrid version of that very same idea.   KEY TAKEAWAYS You need to have a lot of ideas before you have a good idea. How do you sift through all your ideas to find your one great idea? It is okay to have lots of ideas that you don’t necessarily immediately execute. Keep all your ideas written down, this idea might grow and mature into something else in the future. Sometimes you can push ideas too hard when you actually just need to let them mature and gestate, sometimes you can come back to an idea a year later and the industry has shifted now to allow your idea to flourish and become what it needed to become. Passing ideas around can allow ideas to evolve, often creating a hybrid of the initial idea and an existing product. Sometimes you shouldn’t act on an idea, you should give it to someone else, or perhaps take someone else’s idea and go through that ideation process with it. If you create an idea and share it with someone else, creating a joint venture with someone can allow you to leverage ideas. Similarly allowing others to share their ideas with you also allows you to share your knowledge and leverage their ideas.   BEST MOMENTS “Wouldn’t it be great if we could go ‘Eurika there’s my great idea.” “Ideation is a volume game.” “Ideas that are not executed are useless in the same way that a bad idea, executed well is also useless.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

A wonderfully insightful episode today as Rob is joined by American writer, musician and entrepreneur Derek Sivers where they discuss why it is often best to amplify your quirks and weirdness as well as why generosity and the desire to have less in life can make you much happier. KEY TAKEAWAYS When it comes to having the courage to be disliked it is about developing a stance which is to amplify your quirks instead of downplaying them. Set yourself apart from the crowd at every step. It is deeper branding to express yourself loudly, rather than being generic. Amplify what is weird about you. If you are constantly coming up with new ideas every day, by definition you do not have time to execute on all of these ideas. On the contrary, if you have one idea and execute that idea well each and every day over a prolonged period of time, this is likely to be the more successful of all the ideas. There is a place for those ‘wow’ innovations out there, but the majority of successful businesses and entrepreneurs are just doing the humdrum work that has to be done. It is time to get rid of this notion that you need to be a big deal person in order to be successful. If you own a business you can afford to be generous. The businesses that stand out the most are the ones with the most generosity and that are doing more than is necessary. The businesses that we detest are the ones putting their own needs before their clients. The best thing you can do to get anything you want is to want less. Think about the minimum you need in life to be happy. Don’t deny yourself any pleasures, own wonderful things however don’t get too attached to them, understand that they can get taken away from you at any time.   BEST MOMENTS “You will attract those that wish they would or could do the same.” “They say the difference between genius and just smart is that the genius is the one that sees things that the rest of us can't see.” “If you’re running a business you are already probably luckier than most people in the world, so you can afford to be generous.” “Success is whatever makes you feel proud.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   ABOUT THE GUEST Derek Sivers is an American writer, musician, programmer and entrepreneur best known for being the founder and former president of CD Baby, an online CD store for independent musicians. In June 2013, Sivers launched his new company, Wood Egg, which published annual guides on how to build companies in Cambodia, China, Hong Kong, India and many others.disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

When is it okay to fire a difficult client? Learn today when that step is necessary, from learning how to spot the difference between a difficult client and a client with difficulty and the red flags to look out for to help you do this.    KEY TAKEAWAYS Develop your passions into something that can turn into a moneymaker. Create data on your clients by ranking them from top to bottom on Revenue, Lead Sources and Difficulty To Deal With. Take this information to come up with your ideal client profile such as previous work experience, age and location and then use this to find your ideal client. There are certain signs to look out for when dealing with a difficult client if a client is defamatory or leverages you in a threatening way (such as exposing you on social media) it may be wise to refund them and ask them to leave. In some instances, you may let down the client. You should not get rid of these clients if they have reasonable reasons to complain. You should fix your product and service and go over and beyond to make it up to them. Be careful who you attract when you offer discounted prices for your services. When you do a discount, track the kind of clients that you attract because you may be attracting the type of client that puts you into negative margin due to admin and customer service overheads.    BEST MOMENTS “If you do that you’re not going to have many difficult clients.” “There’s people that maybe feel that they’ve got more rights than they have.” “There’s a lot of people out there that want a tenner for a fiver!”    [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Are you your own worst critic? Do you always see the bad in what you’ve created rather than the good? Learn today why you and many other entrepreneurs feel this way and why you have to stop hating on yourself! Learn the importance of giving yourself a pat on the back and acknowledging your success and why sharing it with others is not a bad thing. KEY TAKEAWAYS Realistically, As an entrepreneur you are going to get hate, criticism from trolls and competitors, however, this hate doesn’t compare to the hate that you give yourself. Many entrepreneurs are committed to a lifelong journey of personal development and growth, yet they often hate on themselves. Every time you beat yourself up, lift yourself up. Whenever you critique your work, look for something you also did well in. Whenever you put yourself down for not having a particular skill or talent, look at the skills you do have and what you have already achieved with them. Honour who you are, and give yourself credit for both the small and the big wins, pick out your strengths and be kind to yourself by forgiving yourself and not comparing yourself to others. Don’t be ashamed to share your success. Facts are facts and you are not bragging when you are sharing facts. Your followers and clients want to know what you’re good at, if they don’t they won’t use your product or service as they won't know your success.   BEST MOMENTS “My haters don’t hate on me, they hate on a version of me that they think they understand, but they don’t.” “You have gifts, skills and talents as an entrepreneur otherwise you wouldn’t be on the journey that you’re on.” “If you cannot pat yourself on the back, and acknowledge your strengths, then you will be cursed as an entrepreneur.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Have you always wanted to start your own podcast but not sure where to start? Have you worried about whether it will be successful or if you’ll be able to get sponsors? Well, discover today how all this is possible as Rob is joined by three people whose podcasts regularly top the podcasts charts. Discover how they turned their hobby into an income and how you can do the same.   KEY TAKEAWAYS Develop your passions into something that can turn into a moneymaker. When you forget about what you think people want and what people will pay for and just do what you want then it will become really popular. If you have an interest in your topic this will come through in your content. When you start your podcast, you may not think you are not very good at interviewing however the more practice you get, the better you will become. A good interviewer makes time for preparation for the guest, listens and gives people the space to talk. Podcasting is an easy passive thing to do, you can listen to it whenever and wherever you like as a form of escapism. People are starting to use podcasts as an easy way to get their personal brand out there. It is an authentic version of reality as opposed to the scripted and structured reality seen on other platforms. Many brands are yet to branch out into podcast advertising and sponsorships. It is about having connections and conversations with brands and not being afraid to be turned down or going back to them a month later with some new ideas. The more you do that, the tide will come and the sponsors will come to you. Your job as a podcaster should be creating great content, getting really good guests and marketing your podcast in as many countries to as many listeners as possible as well as monetising your podcast.   BEST MOMENTS “Sometimes you're allowed to do your podcast for you.” “You get this little window into the casual person.” “He probably wouldn’t get the podcast done if it wasn’t for us.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   ABOUT THE GUESTS Katie Piper is an English writer, activist, television presenter and model. In March 2008, she was attacked with acid by her ex-boyfriend and an accomplice, causing major damage to her face and blindness in one eye. Piper underwent pioneering surgery to restore her face and vision. Her experience was documented in the 2009 Channel 4 documentary Katie: My Beautiful Face part of the Cutting Edge series. It has subsequently been sold internationally.   Podcast: Katie Piper’s Extraordinary People   Jake Wood is an English actor, best known for his roles as Max Branning in EastEnders, as Rodney Trotter's assistant in Only Fools and Horses, and as Kill Crazy in Red Dwarf. In January 2018, Wood started hosting a new boxing podcast, Pound for Pound, with Spencer Oliver.   Podcast: Pound For Pound (co-host Spencer Oliver)   Kevin Clifton is an English professional dancer appearing on the BBC series Strictly Come Dancing. On 15 December 2018, Clifton won the sixteenth series of Strictly with his celebrity partner, Stacey Dooley. He announced on 6 March 2020 that he was leaving the show citing that he wanted to focus on “other areas of his career”. As well as taking part in various charity campaigns and visits in his role as a Strictly professional, Kevin is also a patron of the Wheelchair DanceSport Association[26] and the 2014 Dance Prom   Podcast: The Kevin Clifton Showdisruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

“All ideas are rubbish”? Is this statement true? Do you think your ideas aren’t worth anything? Tune in today to discover why this disruptive statement is only partly correct...Rob gives his take on this controversial statement and explains why asking others for their expertise can elevate your ideas and allow them to grow and gain momentum and it is this that can turn a rubbish idea into an incredible idea.   KEY TAKEAWAYS The statement “All ideas are rubbish” is only partly correct. The truth is ideas are only rubbish until they are proven otherwise. Everyone who believes they have a good idea will only see the upside of it. Others may point out the downsides as they have a more balanced view. It doesn’t matter who comes up with the idea or if people shoot own the ideas. What matters is you keep coming up with them, they're tested and then the ones that work are scaled up and the ones that don’t work are scaled back. Ultimately a lot of ideas are just solutions to problems. Sometimes you are solving the wrong problems or solving the problem in the wrong way. Taking an existing idea and making it more user friendly, accessible and higher quality is a great skill to have. Ask people for ideas. Get experience from lots of different types of people allowing these experiences to flow into your brain and filter through everything that you already know and then come up with something unique that has demand. If you overly want to control and get the credit for an idea, it is likely that this idea will not grow. Giving other people credit for the idea will allow it to grow and gain momentum.   BEST MOMENTS “An idea is rubbish until proven to be good” “Having a lot of ideas is good if you need to create new solutions” “If you try and come up with these ideas on your own, you struggle.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

There’s an entrepreneur curse that you need to avoid, but do you even know what it is? In today’s episode discover what the curse is and how it affects us, learn how to overcome it and how you too can change a curse into an opportunity and become a “momentum junkie”. Many entrepreneurs jump at new opportunities before finishing existing projects, learn today how to focus your momentum to maximise results and distribute your time wisely.   KEY TAKEAWAYS The greatest curse for an entrepreneur is the constant “start, stop, start, stop” cycle. Many entrepreneurs get lured in by new and exciting opportunities, sometimes they may not have that filter to see that now is not the right time. Many projects may go unfinished, or you may overwork yourself. Once you’ve started something, see it through. On average, it takes half an hour to get into momentum and for the good quality work to happen. If you’re task jumping multiple times a day, you are wasting many hours of the day being distracted instead of focusing on key result areas. It is risky to just focus on one singular thing, many entrepreneurs are generalists. What you must become good at doing, is moving from task to task and being able to gain momentum instantly. As well as moving from task to task strategically. The time management model “70, 20, 10” encourages you to have as many as three streams of income, and distribute your time wisely. Your main focus should be your main source of income and enjoyment, and your time and focus filters down throughout your other two income streams.     BEST MOMENTS “We’re great at starting things, we take risks.” “Become a momentum junkie.” “We have to be generalists as entrepreneurs.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Niche business owners have a massive opportunity to disrupt their industry and build a vast online brand, however, you must be able to rethink the way in which you market your products, how you’re leveraging paid and free social media channels and consider how much value you’re really giving your customers. Listen in to hear Rob’s 7 C’s to build your brand, grow your business and dominate your niche, how you can harness the power of content marketing and what fair exchange and sustainable wealth really means to your business.   KEY TAKEAWAYS Any niche business should be looking at the lockdown as an opportunity, a way to take a holistic view of their industry and add service-based online value to its customers. You need to become a modern commodity-based business that can also offer a service and an experience to the customer Your business may be solving the existing problems of your customers but in order to disrupt you need to survey, talk and communicate with your customers further so that you can solve not just their existing problems but the future problems they may face. Niche businesses are not leveraging content marketing to its full potential. If you’re looking to build a pipeline of leads and clients actively searching for your businesses products and services you need to follow the 7 C’s framework to build you a vast brand. Content, consistency, channels, community, celebrity, courage & critics = cashflow. If you’re not leveraging free social media and paid for online social media ads, you’re missing out. As a niche business in order to grow your brand, you need to diversify your online profile across multiple social media channels, post multiple pieces of unique content and as a result, you will receive multiple streams of leads to your business. The concept of fair is exchange is an equilibrium between the consumer value and the producer’s margin. The formula for fair exchange is: Wealth = Value + Exchange x Leverage. There are laws that govern money. The wealthy understand and leverage them, the poor are a victim to them.   BEST MOMENTS “Content marketing is building up goodwill first” “You don’t want to get into a race to provide the cheapest possible product in your market” “If you do not disrupt, change or look for new solutions in your market you will not survive” “If you don’t evolve, grow and adapt you’re not going to be able to continue your business without outside disruption.” “Customers do not buy based on price, they buy based on value.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com