Disruptors Q&A on Building a Brand, Entrepreneur Hacks & How to Scale a Business [Business, mindset, entrepreneur, disruptors]
In celebration of the launch of the new Facebook ‘Stars Feature’ Rob allows his followers to ask the burning questions they want answers to and helps them discover the ways in which they can grow and scale their business.
Rob has been handpicked by Facebook and one of only 20 people in the world to be able to use this brand new Facebook supporters feature, so don’t miss out on this exclusive content!
KEY TAKEAWAYS
- To build your personal brand you will need to ensure you are on all social media platforms. Linked in is great for business as it doesn’t restrict its reach only to your followers. Start recording podcasts in your field and commit to creating more content. The slow but deeper way to grow your following is to do it organically with a lot of original and consistent content. The quicker route may not gain you a loyal following.
- Doing lives on social media sites such as Facebook and Instagram will get your name out into the industries of which you desire. If you are looking to become a public speaker, start by giving speeches for a small number of people and gradually increase these numbers. Courses on public speaking are available with Progressive, to help perfect public speaking. Local networking events are a great place to start doing small pitches.
- To scale your business the number one starting point is by increasing your output of marketing tools. Secondly, you need to hire more people in the sales and marketing teams, this is vital for scaling. Another way is to work on the business, not in the business as well as building your own personal brand to gain more reach for you and the business. Improve your product and service to encourage more sales and increase the gratitude of your customers which will allow them to refer people to your product, encouraging real-life testimonials.
- Study your competition intensely and work out what they are doing and the things they are doing well or not so well. Make sure you and your business improve upon any shortfalls you see in your competition's product or service.
- Study other industries that are not the same as your niche because this could allow you to hybridise and create unique products and services in your own space by watching what other people do. It is not copying, it is modelling and you can add your own flavour into the new product to create more of a hybrid model.
- You want to leverage Facebook groups, there are a lot of consumers in Facebook groups that you are likely not a member of as well as using LinkedIn more as the reach is not restricted allowing you to potentially reach millions of people organically.
BEST MOMENTS
“Speaking might sound easy and natural to those that are good at it, but actually it is not that easy to sound relaxed and calm, it takes practice”
“ There’s no cost in marketing when getting referrals and recommendations. It is the lowest cost marketing but highest quality of lead”
“If you copy what mentors and smart people have done you will get better results than not knowing what to do and doing it yourself, but it is good to be original and unique.”
“When it comes to scaling up you need to leverage yourself”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979