CEO Sales Strategies
Do you want to dramatically increase your sales revenue and have faster company growth? Do you want your business to run smoother, lessen your stress, and be a happier owner or executive? If you are an entrepreneur who wants to scale your business sales by millions, this show is for you!Welcome to the CEO Sales Strategies Podcast, where America's number one sales revenue expansion expert, Doug C. Brown interviews CEOs with $5M plus companies to uncover and share actionable tips and strategies behind their bulletproof sales strategies.Is your current sales growth frustrating you? Are your sales numbers so imprecise that you cannot make accurate sales forecasts? Do you think your sales teams or salespeople could do better in finding prospective clients and/or selling more with higher profitably? Want to enhance your hiring process to consistently produce top sales performers for your teams? Do you wish you could sell more to clients with larger revenues?If you have experienced any of these problems, you are not alone. Many companies find themselves stuck in a futile struggle to gain more revenue and profit, get frustrated with their salespeople and sales teams, and find themselves mired in stress, burnout and even hopelessness. You may already own or run a multi-million-dollar business, but it takes quite another leap to turn your company into a major industry player worth tens of millions, or even hundreds of millions of dollars.Could there be something you can do about your pitching strategies? How is your sales process looking? Are you hiring the right people in your sales teams? How is your internal talent development? What does your company culture look like? Are your salespeople accountable enough for their numbers and performance? Most importantly, are you in the right mindset to be able to scale your business exponentially? There are but some of the numerous factors in your business that may be holding you back from growing your company beyond its current worth.How badly do you want to finally see a change in your quarters? Will you do whatever it takes to get out of that bind and take your business on a trajectory to become something bigger? Are you sick of waiting at the back of the line to be on par with the A-players in your industry? Are you willing to challenge your beliefs, change your mindset, and take steps to optimize your processes?If you are, then you have come to the right place. There is no better way to learn how to increase your sales than to take it from the people who have gone through the process themselves and succeeded. In this podcast, Doug sits down with owners and CEOs of top-performing companies, who share their failures, struggles, secrets, and processes that are all part of their phenomenal rise beyond the $5 million marks. This is your chance to take these loads of insider information and apply them to your own business!There is no better person to lead you through this learning process than your host, Doug C. Brown. Doug is a business consultant, coach, advisor, author, speaker, and Sales Optimization and Revenue Expansion Expert of Business Success, LLC.He specializes in helping CEOs, executives and business owners recognize their blind spots, discover untapped revenues and profits from within their business, and take positive steps to drive their sales forward. He has been involved in starting over 35 companies and in helping clients ranging from the likes of Tony Robbins, Intuit, Chet Holmes, and CBS Television, to small and medium business owners increase their sales – by up to 862%!There is one thing about the people who have gone past the $5 million dollar mark and keep it growing. They just happen to have learned and used sales strategies that really work! There is no doubt that you have the potential to be next in line – if you have the courage to follow the path they took, one hack at a time. Start your journey here and now!
Latest episodes
Jun 22, 2021 • 14min
Sales Revenue Growth Strategies: Understanding Acquisition Versus Self-Creation [Episode 14]
When it comes to sales revenue growth, there are two strategies that are often overlooked by many: acquisition and self-creation. In this episode, Doug C. Brown flies solo to shed light on these great yet underutilized strategies. He then compares acquisition to self-creation, outlining each of their pros and cons and who can best benefit from either one of them. What is more, Doug then lays down a couple of questions you need to think first before diving in deep to acquiring something. Get ahead of the game by leveraging this obscured tool in this discussion!Do you want to increase your sales revenue but don’t know how?Check with our Sales and Marketing Audit and Checklist www.checklist.businesssuccessfactors.com
Jun 15, 2021 • 47min
Vision, Discipline, And Business Lessons From The Longest-Serving CEO In Silicon Valley, Ray Zinn [Episode 13]
Business growth can only be achieved by moving forward. The only way to do that is getting out of your comfort zone, being clear with your goals, and doing even one small task every day. Dissecting many business lessons with Doug C. Brown is the longest-serving CEO in Silicon Valley, Ray Zinn. Detailing his life of building and running the microchip company Micrel, he delves into the right way to determining your vision and why setting long-term objectives when you start is extremely important. He also discusses the importance of reliable (and courteous) customer service, the power of every number in your finances, and tapping into one's entrepreneurial intuition.
Jun 8, 2021 • 33min
Building And Scaling A Successful SaaS Business With Jesse Nieminen [Episode 12]
Building a great online presence is vital for scaling a successful SaaS business. Doug C. Brown’s guest today is Jesse Nieminen, co-founder & Chairman of Viima, an innovation management SaaS platform that helps turn ideas into innovation. In this episode, Jesse explains how bringing traffic to your website and converting them to leads increases your online presence. When you keep giving value through your content, they’ll eventually remember you when they need your software for their purposes. Join in the conversation to discover more of Jesse’s strategies on scaling a successful SaaS business. Sit back and enjoy this episode!
Jun 1, 2021 • 51min
Discussing Entrepreneurial Success Traits With Shriya Sekhsaria [Episode 11]
Successful entrepreneurs all have traits in common that help drive them to success. Doug C. Brown talks to best-selling author and CEO Shriya Sekhsaria about her company, Lumhaa, and how it grew from its beginnings as a way to help parents deal with grief to today as a way to save and share memories. Learn what traits are needed for success and learn how to develop them so you can incorporate them into your own life, make better decisions, and get better outcomes.
May 25, 2021 • 20min
Increasing Transactional Value To Increase Revenue [Episode 10]
Many business owners want to be more effective, efficient and increase their revenues at the same time. Increasing transactional value is one strategy that companies employ actually to do this. But what does increasing transactional value mean? Simply put, it means increasing the buying frequency or getting people to buy more often at the time of sale, not after. On today’s podcast, Doug C. Brown will tell you exactly how you can do that, going through the merits of upselling, cross-selling, and down-selling.
May 11, 2021 • 49min
Hunt Big Sales: Process-Driven Approach To Large Account Sales With Tom Searcy [Episode 9]
Salespeople are magicians, but it’s not their mojo that does the bulk of the work; it’s the systems and processes that enable them to do their magic in the first place. That is the philosophy that Tom Searcy goes by as the founder and CEO of Hunt Big Sales, a sales strategy company that boasts a proven sales system that represents the pinnacle of large sales. Joining Douglas C. Nelson on the show, he elaborates on this process-driven approach to sales and how it can be used to consistently beat industry giants to the sale even if you are a relatively small player. Following this approach enabled Tom and his team to land 190 of the Fortune 500 companies over the course of his career! And no, it’s still not magic.
32 snips
May 4, 2021 • 32min
Selling On Value: Knowing Your Worth As A Consultant With Alan Weiss [Episode 8]
Alan Weiss, a trailblazer in the consulting world and author of *Million Dollar Consulting*, joins Doug C. Nelson for an enlightening conversation on value-based pricing. They explore the transformative power of humor and intelligence in sales, emphasizing the importance of building authentic client relationships. Alan discusses the necessity of prioritizing strengths and engaging with clients personally in the evolving sales landscape. His insights on turning customers into advocates and the significance of innovation over mere problem-solving are particularly noteworthy.
Apr 27, 2021 • 15min
Marketing Versus Prospecting: How To Increase New Clients [Episode 7]
One of the most crucial parts of business growth, particularly that of sales revenue, is increasing new clients. However, many businesses only see marketing as the only way to attract instead of prospecting, of actually engaging with them. As a result, too few get to the door and stay. In this episode, Doug C. Brown shares some advice on how you can effectively increase new clients and get them to engage with your business and not just pass by. He then talks about marketing methods versus prospecting and walks you through a four-step process to start seeing high results.
Apr 20, 2021 • 55min
How To Take Your Business To Millions With Russ Whitney [Episode 6]
How do you fathom someone building a $250 million training company and a $750 million real estate development company at the same time? In this episode, Doug C. Brown has entrepreneur, philanthropist, and bestselling author, Russ Whitney, to answer that, helping us take our business to millions. He takes us throughout his entire career journey, from just starting to becoming a CEO and eventually leaving to pursue his passions and creating a bigger impact. Behind his success, Russ then tells us the key strategies on how he bootstrapped startups without a ton of money, marketing and sales, and more. He also lays down some of the mistakes he made as well as the common pitfalls many entrepreneurs encounter when starting their own companies. Plus, Russ shares with us his book, Inner Voice, providing some tips on unlocking your purpose and passion.
Apr 18, 2021 • 58min
Gene McNaughton On CEO Commitment And The Key Metrics To Business Growth [Episode 5]
CEOs are in their positions for a reason. One of those is that commitment to driving revenue through the company. How can they do that? Doug C. Brown brings over a guest who has the answers. In this episode, he talks to Gene McNaughton, one of the foremost experts in business growth and the CEO of GrowthSmart Consulting, Inc. Together, they explore CEO commitment, particularly that of being the main driver of revenue to the company and not just delegating the task. Gene shares how they can plan through the five fundamentals through the sales process along with the fifteen key performance metrics to measure all the way through. Plus, he also discusses what’s behind the line “people who inspect get respect” and why CEOs need to follow through to see their desired results and business growth.
