Many business owners want to be more effective, efficient and increase their revenues at the same time. Increasing transactional value is one strategy that companies employ actually to do this. But what does increasing transactional value mean? Simply put, it means increasing the buying frequency or getting people to buy more often at the time of sale, not after. On today’s podcast, Doug C. Brown will tell you exactly how you can do that, going through the merits of upselling, cross-selling, and down-selling.
