
WTF is with Nikhil Kamath
"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.
Latest episodes

136 snips
Oct 7, 2023 • 3h 24min
Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth
Experienced entrepreneurs Kishore Biyani, Raj, and Ananth discuss scaling fashion, beauty, and home brands. They cover topics such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. A crash course for taking brands from 0 to 1.

Oct 7, 2023 • 2min
WTF Goes into Building a Fashion, Beauty or Home Brand? w/ Kishore, Raj, and Ananth | Ep# 11 Trailer
Failure to understand the aspirations, behaviors, and values of the target market can be detrimental to the long-term success of brands.
Kishore Biyani, Ananth Narayanan, and Raj Shamani will shed light on how brands bridge the gap from conversation to conversion successfully in their own ways.
Anyone building a brand in the fashion, home, and beauty industry, here’s a guide that you will keep coming back to, and for the rest this is one of those episodes that will have you glued with insights for 3.5 hours….
#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas
Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamat...
Facebook https://www.facebook.com/nikhilkamath...
Linkedin https://in.linkedin.com/in/nikhilkama...
Koo https://www.kooapp.com/profile/Nikhil...
#KishoreBiyani: Founder of Future Group (https://www.futuregroup.in/)
#AnanthNarayanan: Founder of Mensa Brands
Follow Ananth here:
Twitter https://twitter.com/anarayanan24
Instagram https://www.instagram.com/narayanan.a...
Linkedin https://in.linkedin.com/in/ananth-nar...
#RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast
Follow Raj here:
Twitter https://twitter.com/rajshamani
Instagram https://www.instagram.com/rajshamani/
Facebook https://www.facebook.com/shamaniraj/
Linkedin https://in.linkedin.com/in/rajshamani
Raj’s Youtube Channel https://www.youtube.com/@rajshamani

52 snips
Sep 20, 2023 • 2h 37min
Ep #10 | WTF is the Next Gen Thinking? Nikhil w/ Navya, Tara, Aadit & Kaivalya
Navya, Zepto Brothers, and Tara join Nikhil Kamath to discuss the evolving mindset of the younger generation in India, the role of social media in validation, income inequality, encouraging entrepreneurship, education system reforms, handling ego and misunderstandings in business, and the importance of authenticity and depth in their work.

Sep 20, 2023 • 2min
WTF is the Next Gen Thinking? Building for Young India | Ep #10 Trailer
Roughly 60% of India's population is under the age of 30. To cater to the next generation, we brought together these four young high achievers - Navya Naveli, Zepto Brothers, and Tara Sutaria to provide nuanced insights into the future trends and the impact of a top-down approach to influence.
For those seeking to develop solutions or build products for India's emerging demographic, this episode will give you a comprehensive overview of this generation's mindset.
#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas
Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Linkedin https://in.linkedin.com/in/nikhilkamathcio
Koo https://www.kooapp.com/profile/Nikhilkamath
#AaditPalicha : Co-Founder & CEO of Zepto
Follow Aadit here:
Twitter https://twitter.com/aadit_palicha
Instagram https://www.instagram.com/a.palicha/
Facebook https://www.facebook.com/aadit.palicha.9
Linkedin https://www.linkedin.com/in/aadit-palicha/
#KaivalyaVohra: Co-Founder & CTO of Zepto
Follow Kaivalya here:
Twitter https://twitter.com/v0hra
Instagram https://www.instagram.com/kaivalyavohra/
Facebook https://www.facebook.com/100012626226933
Linkedin https://www.linkedin.com/in/kaivalya-vohra
#NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health
Follow Navya here:
Instagram https://www.instagram.com/navyananda/
LinkedIn https://www.linkedin.com/in/navyanavelinanda/
Navya’s Podcast https://www.youtube.com/@navyanavelinanda
#Tarasutaria: Bollywood Actor & Singer
Twitter: https://twitter.com/tarasutaria
Instagram: https://www.instagram.com/tarasutaria/
Facebook: https://www.facebook.com/people/TaraSutaria/100057211939870/
#trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ

223 snips
Sep 2, 2023 • 2h 30min
Ep #9 | WTF is Venture Capital? Ft. Nikhil, Nithin, Rajan A., Prashanth P. & Karthik R.
Marquee investors in the venture world discuss venture capital, the past decade, traumatic experiences, affluent founders, fund size, entrepreneurship, investors' perspective, distribution of profits, consumer market, building better products, trends, plant-based food, sustainable materials, AI and skilling, founders with a purpose, hard work and luck, confidence and energy, continuous support, rising asset prices, charitable organizations.

Sep 2, 2023 • 1min
WTF is Venture Capital? Ft. Nikhil, Nithin, Rajan A., Prashanth P. & Karthik R.| Ep #9 Trailer
In this episode, we bring in marquee investors, the OGs of the venture world. Learn what venture capital is, what works and what doesn't, and their learnings from many decades of funding the startup ecosystem in India.
#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas
Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.instagram.com/nikhilkamathcio/
Linkedin https://www.instagram.com/nikhilkamathcio/
Koo https://www.instagram.com/nikhilkamathcio/
#NithinKamath: Founder & CEO of Zerodha
Follow Nithin here:
Twitter https://x.com/Nithin0dha
Instagram https://www.instagram.com/nithinkamath
Facebook https://www.facebook.com/nithin.kamath
Linkedin https://www.linkedin.com/in/nithin-kamath-81136242
Blog https://nithinkamath.me
#KarthikReddy: Co-Founder and Partner of Blume Ventures
Follow Karthik here:
Twitter https://x.com/bkartred?s=21
Linkedin https://in.linkedin.com/in/karthikreddyb
#RajanAnandan: Managing Director of PeakXV Partners
Follow Rajan here:
Twitter https://x.com/rajananandan?s=21
Instagram https://instagram.com/rajan_anandan
Facebook https://m.facebook.com/rajan.anandan.3/
Linkedin https://www.linkedin.com/in/rajan-anandan-2481b814
#PrashanthPrakash: Founding Partner of Accel Partners
Follow Prashanth here:
Twitter https://x.com/prashanthp?s=21
Facebook https://www.facebook.com/prashanth.prakash
LinkedIn https://www.linkedin.com/in/prakashprashanth
#Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFisVentureCapital #VentureCapital #PrivateEquity #AngelInvesting #Funding #Finance #Investments #StockMarkets

36 snips
Aug 14, 2023 • 2h 14min
Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan
Whether you're creating content, avidly consuming it, or believe you're untouched by its influence - you have a tremendous impact on the content industry. With this erudite episode, dive into the dynamic world of entertainment.
It was a pleasure to sit with the three masterminds operating behind the curtains of the streaming, multiplex and talent industry. They share not only their journeys but also their data-driven viewpoints.
Decode the expanse of this market, the strategies and the upcoming trends - the hidden aspects and even the subconscious manipulations that frequently go unnoticed. If you're aiming to build, innovate, or establish a presence within this realm, consider this episode an essential guide.
Follow Nikhil here:
Twitter https://twitter.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Linkedin https://www.linkedin.com/in/nikhilkamathcio/
Koo https://www.kooapp.com/profile/Nikhilkamath
Ajay Bijli: Founder of PVR Cinemas & Managing Director of PVR INOX Ltd. (The merged entity of PVR Cinemas and Inox)
Follow Ajay here:
Twitter https://twitter.com/ajaybijli
Vijay Subramaniam: Founder & Group CEO of Collective Artists’ Network
Follow Vijay Subramaniam here:
Twitter https://twitter.com/vijaysubs
Instagram https://www.instagram.com/vijaysubramaniam84/
Linkedin https://www.linkedin.com/in/vijaysubramaniam/
Sajith Sivanandan: President & Head of Disney+ Hotstar
Follow Sajith Sivanandan here:
Linkedin https://www.linkedin.com/in/sajithsivanandan/
TIMESTAMPS
00:00 - Intro
01:40 - How Nikhil crossed paths with each Guest
03:52 - The Birth of PVR: Ajay Bijli’s story
09:02 - Vijay’s unconventional journey into entertainment
14:31 - The Uncanny CEO of Hotstar
23:14 - Influence of Glamour on Decision Making
26:08 - Evolving Landscape: The History of Celebrity Agents
31:56 - Market Size of OTT, TV & Studios
34:47 - OTT vs. TV: Is there a comparison?
39:59 - How does India watch Content?
44:05 - Dive into Cinema: Multiplex vs. Single-Screen
47:04 - Regional Diversity in Cinema
49:04 - Insights into Gender Behaviour & Demographics
50:48 - Revenue Tango: Producers & Multiplex
54:27 - Do OTTs Pose a Challenge to Multiplexes?
01:00:34 - Reviving Theatrical Magic Post COVlD
01:01:56 - Sports Streaming in India
01:04:31 - Subscriptions: The Psyche of the Consumer
01:06:30 - Future of the Sports-Cinemas Nexus
01:08:30 - Economics of Talent
01:16:40 - Creators' Crucial Role in the Content Ecosystem
01:22:00 - Should the Movie Business Model change?
01:38:00 - Writers, Scripts, Action : We Need Better Stories!
01:41:16 - The Celebrity Market
01:46:52 - Future of Content and Influencers
01:53:34 - Where is Media Heading?
01:57:40 - Gaming's Emergence: Threats & Transformations
01:59:26 - AI's Role in Content Creation
02:01:35 - OTT's Selection Criteria
02:04:33 - Distinguishing Unique Qualities of Major Talent
02:06:23 - Nikhil's personal opinion on panellists
02:08:59 - Second Edition : Pick A Charity and be part of something Incredible!
02:12:32 - A Surprise Jam Session
02:13:47 - Outro
#Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFistheWorldofContent #Cinema #Movies #Media #Artists #OTT

17 snips
Jul 24, 2023 • 1h 60min
Ep #7 | Who is Kiran Mazumdar Shaw Really? And WTF is Biotech?
Kiran Mazumdar Shaw, the brilliant founder of Biocon and a true trailblazer in the biotech industry. We talked for two hours straight, diving into her 40-year journey in biotech and her life beyond business.
In my eyes, she is a testament to woman entrepreneurs in India; no one else comes close.
Kiran is not just an inspiration to me professionally but also a dear friend and neighbour. Our bond has grown over the years, and I can't help but look up to her in so many ways. Her passion for transforming healthcare and giving back to society is incredible. It's a story that can't be missed, told in a more candid manner than ever before.
Follow #NikhilKamath here:
Twitter https://twitter.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Linkedin https://www.linkedin.com/in/nikhilkamathcio/
Koo https://www.kooapp.com/profile/Nikhilkamath
Follow #KiranMazumdarShaw here:
Twitter https://twitter.com/kiranshaw
Instagram https://www.instagram.com/kiranmazumdar_shaw/?hl=en
Linkedin https://www.linkedin.com/in/kmazumdarshaw/
Facebook https://www.facebook.com/KiranShaw1/#nikhilkamath #WTFiswithNikhilKamath #biocon #kiranmazumdarshaw #biotechnology #biopharmaceutics #pharma #medicine #women #dna #technology #enzymes #biology #brewing #beer #entrepreneur #entrepreneurship #startup
00:00 Intro
00:54 Did you know Kiran was a football fan?
02:20 Humble beginnings and the way of life
04:35 How Kiran became a brewmaster
7:24 Kiran's favourite beers as a pro taster
08:30 Kiran's take on friend Vijay Mallya
11:40 Lessons to learn from Vijay Mally’s story
14:15 Kiran’s challenges as a female brewmaster
16:40 Irish encounter: Serendipity in Kiran's entrepreneurial tale
20:20 The untold story: What held Kiran back from entrepreneurship
23:40 Enzyme technology - A deep dive
25:35 Ways to make enzymes
27:00 Greening effluents: A revolutionary treatment approach
30:14 Biocon: Garage days and a brave banker who bet on Kiran
34:29 Building a dream team: How Kiran attracted top talent
38:38 Empowering over 100 entrepreneurs
40:45 Golden entrepreneurial insight
42:40 What Kiran might have done differently
44:40 1998: IP, Unilever, global benchmarks - The turning point
48:10 How John charmed Kiran
50:50 AIG's incredible bet: How they got the best ROI!
53:12 Conquering global markets: How Biocon became the largest producer of statins
57:20 Pioneering anti-cancer and immunosuppressants
58:18 Transforming the insulin market: Biocon's groundbreaking role
1:00:40 Entrepreneurial pivots: Valuable insights for success
1:02:10 IPO: The launchpad to Kiran's billionaire status
1:05:20 How money defines Kiran
1:09:15 Nikhil & Kiran's personal journey: Kids & family
1:11:06 Demographic dynamics: India vs China fertility rates
1:12:00 The power of giving back: Nikhil’s & Kiran's philanthropy; the Giving Pledge
1:14:43 The purpose behind this podcast
1:19:15 India's policies and pharma climate
1:22:10 Empowering India to lead, not follow!
1:23:15 Kiran's view on retirement at 70
1:24:42 Virtue signalling unmasked: A candid look at today's world
1:28:51 3 changes India needs
1:31:37 Empowering women in the workforce: Challenges and ESG perspectives
1:36:03 Women's roles across sectors at Biocon
1:38:05 IP ownership: The key to long-term profitability
1:40:45 How Biocon became the world's No. 1 biosimilar company
1:44:47 Unraveling Biocon: Is it a holding company?
1:45:43 Biotech startup guide: How to venture into the field
1:47:30 Bio-revolution: From cloning to designer babies
1:49:16 Biotech startups to watch out for
1:51:07 Hottest biotech sectors right now
1:53:31 An emotional tribute, Nikhil thanks Kiran
1:54:37 Kiran's secret to overcoming challenges
1:57:54 Pick the charity of your choice and be part of something incredible!
1:59:04 Outro

Jul 20, 2023 • 1min
WTF is Biotech? 40 Years of Wisdom from Kiran Mazumdar Shaw | Ep #7 Trailer
From modest beginnings to an industry trailblazer, Kiran demonstrates her unfiltered, raw, bold self and offers a behind-the-scenes look at the difficulties she encountered while establishing a ground-breaking biotech company in India. She reveals honest entrepreneurial thoughts and tales that she has never divulged before.
They go in-depth on Kiran's journey, her triumphs and setbacks, what she thinks would have made a difference, her personal life, and the key to her resiliency. This episode gives you a peek at how Kiran and Nikhil are similar and distinct in life, friendships, philosophy, entrepreneurship, and, most importantly, philanthropy. Stay tuned!
Follow Nikhil here:
Twitter https://twitter.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Linkedin https://www.linkedin.com/in/nikhilkamathcio/
Koo https://www.kooapp.com/profile/Nikhilkamath
Follow Kiran Mazumdar Shaw here:
Twitter https://twitter.com/kiranshaw
Instagram https://www.instagram.com/kiranmazumdar_shaw/?hl=en
Linkedin https://www.linkedin.com/in/kmazumdarshaw/
Facebook https://www.facebook.com/KiranShaw1/
#nikhilkamath #WTFiswithNikhilKamath #biocon #kiranmazumdarshaw #biotechnology #biopharmaceutics #pharma #medicine #women #dna #technology #enzymes #biology #brewing #beer #entrepreneur #entrepreneurship #startup

22 snips
Jul 2, 2023 • 2h 6min
Ep #6 | WTF is Health? with Nikhil Kamath, Suniel Shetty, Nithin Kamath and Mukesh Bansal
Forget what you've heard about sacrificing your health for career success! Our panellists are here to challenge that notion and drop some truth bombs.
We've got the incredible Suniel Shetty, who's absolutely killing it at 60! Then there's Nithin, a total fitness junkie, and let's not forget about Mukesh Bansal, the mastermind behind one of India's largest fitness chains. These guys know firsthand that their bodies need love and care, just like iron that rusts when it's neglected.
Get ready for a mind-blowing episode where our panellists get real about the impact of good and bad habits on their professional lives and overall well-being. They're spilling the beans on how achieving fitness, and vitality doesn't have to be daunting. It's all about embracing those small, consistent habits that match your goals and, most importantly, listening to what your body is telling you.
#NikhilKamath : Co-founder of Zerodha, True Beacon and Gruhas
Twitter https://twitter.com/nikhilkamathcio
Instagram https://www.instagram.com/nikhilkamathcio
Facebook https://www.facebook.com/nikhilkamathcio
Linkedin https://www.linkedin.com/in/nikhilkamathcio
Koo https://www.kooapp.com/profile/Nikhilkamath
#SunielShetty : Actor
Twitter https://twitter.com/SunielVShetty
Instagram https://www.instagram.com/suniel.shetty
Facebook https://www.facebook.com/SunielVShetty/
Linkedin https://www.linkedin.com/in/suniel-shetty
#NithinKamath : Founder & CEO of Zerodha
Twitter https://twitter.com/Nithin0dha
Instagram https://www.instagram.com/nithinkamath
Facebook https://www.facebook.com/nithin.kamath
Linkedin https://www.linkedin.com/in/nithin-kamath
Blog https://nithinkamath.me
#MukeshBansal : Founder Myntra and Cult.fit
Twitter https://twitter.com/mukeshbansal
Linkedin https://www.linkedin.com/in/mubansal/
#fitness #health #bollywood #wellness #workout #gym #motivation #exercise #yoga #nikhilkamath #WTFiswithNikhilKamath #food #entrepreneur #cardio #huberman
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