

WTF is with Nikhil Kamath
Nikhil Kamath
"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.
Episodes
Mentioned books

Nov 17, 2023 • 2min
WTF does it take to Build Influence Today? Nikhil w/ Nas, Tanmay, Prajakta & Ranveer| Ep# 13 Trailer
In this episode, Nikhil Kamath is joined by guests Nas, Tanmay, Prajakta, and Ranveer. They talk about the distinct approaches to content creation, covering topics like spirituality, politics, and mythologies. They share tips for building influence, caution creators about relying too much on brands, and offer advice on staying relevant and enjoying the creative process.

10 snips
Oct 29, 2023 • 3h 24min
Ep# 12 | WTF is The Restaurant Game? Nikhil w/ Pooja Dhingra, Zorawar Kalra & Riyaaz Amlani
Pastry chef Pooja Dhingra, restaurateur Zorawar Kalra, and restaurateur Riyaaz Amlani discuss the complexities of the restaurant industry. They cover topics such as the challenges faced by women in the industry, the influence of fathers, starting a restaurant on a budget, exploring underserved locations, the impact of social media, investing in restaurants, the size of the Indian restaurant industry, challenges of working with food aggregators, ONDC and its impact on food delivery, the democratization of the Indian tech stack, sources of restaurant performance information, menu designing agencies, the influence of restaurant design, hiring for pleasure, participating in TV shows, and mentoring young entrepreneurs.

Oct 26, 2023 • 2min
WTF is The Restaurant Game? Nikhil w/ Pooja Dhingra, Zorawar Kalra & Riyaaz Amlani | Ep# 12 Trailer
The podcast features Riyaaz Amlani, Zorawar Kalra, and Pooja Dhingra discussing the challenges in the restaurant industry and the importance of authenticity. They talk about the challenges of working in a busy restaurant kitchen and the importance of focusing on specific micromarkets when building a restaurant in India.

162 snips
Oct 7, 2023 • 3h 24min
Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth
Experienced entrepreneurs Kishore Biyani, Raj, and Ananth discuss scaling fashion, beauty, and home brands. They cover topics such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. A crash course for taking brands from 0 to 1.

Oct 7, 2023 • 2min
WTF Goes into Building a Fashion, Beauty or Home Brand? w/ Kishore, Raj, and Ananth | Ep# 11 Trailer
Failure to understand the aspirations, behaviors, and values of the target market can be detrimental to the long-term success of brands. Kishore Biyani, Ananth Narayanan, and Raj Shamani will shed light on how brands bridge the gap from conversation to conversion successfully in their own ways.Anyone building a brand in the fashion, home, and beauty industry, here’s a guide that you will keep coming back to, and for the rest this is one of those episodes that will have you glued with insights for 3.5 hours….#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamat... Facebook https://www.facebook.com/nikhilkamath... Linkedin https://in.linkedin.com/in/nikhilkama... Koo https://www.kooapp.com/profile/Nikhil... #KishoreBiyani: Founder of Future Group (https://www.futuregroup.in/) #AnanthNarayanan: Founder of Mensa Brands Follow Ananth here: Twitter https://twitter.com/anarayanan24 Instagram https://www.instagram.com/narayanan.a... Linkedin https://in.linkedin.com/in/ananth-nar... #RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter https://twitter.com/rajshamani Instagram https://www.instagram.com/rajshamani/ Facebook https://www.facebook.com/shamaniraj/ Linkedin https://in.linkedin.com/in/rajshamani Raj’s Youtube Channel https://www.youtube.com/@rajshamani

53 snips
Sep 20, 2023 • 2h 37min
Ep #10 | WTF is the Next Gen Thinking? Nikhil w/ Navya, Tara, Aadit & Kaivalya
Navya, Zepto Brothers, and Tara join Nikhil Kamath to discuss the evolving mindset of the younger generation in India, the role of social media in validation, income inequality, encouraging entrepreneurship, education system reforms, handling ego and misunderstandings in business, and the importance of authenticity and depth in their work.

Sep 20, 2023 • 2min
WTF is the Next Gen Thinking? Building for Young India | Ep #10 Trailer
Roughly 60% of India's population is under the age of 30. To cater to the next generation, we brought together these four young high achievers - Navya Naveli, Zepto Brothers, and Tara Sutaria to provide nuanced insights into the future trends and the impact of a top-down approach to influence.For those seeking to develop solutions or build products for India's emerging demographic, this episode will give you a comprehensive overview of this generation's mindset.#NikhilKamath: Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here:Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #AaditPalicha : Co-Founder & CEO of ZeptoFollow Aadit here:Twitter https://twitter.com/aadit_palicha Instagram https://www.instagram.com/a.palicha/ Facebook https://www.facebook.com/aadit.palicha.9 Linkedin https://www.linkedin.com/in/aadit-palicha/ #KaivalyaVohra: Co-Founder & CTO of ZeptoFollow Kaivalya here:Twitter https://twitter.com/v0hra Instagram https://www.instagram.com/kaivalyavohra/ Facebook https://www.facebook.com/100012626226933 Linkedin https://www.linkedin.com/in/kaivalya-vohra #NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara HealthFollow Navya here:Instagram https://www.instagram.com/navyananda/ LinkedIn https://www.linkedin.com/in/navyanavelinanda/ Navya’s Podcast https://www.youtube.com/@navyanavelinanda #Tarasutaria: Bollywood Actor & SingerTwitter: https://twitter.com/tarasutaria Instagram: https://www.instagram.com/tarasutaria/ Facebook: https://www.facebook.com/people/TaraSutaria/100057211939870/#trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ

231 snips
Sep 2, 2023 • 2h 30min
Ep #9 | WTF is Venture Capital? Ft. Nikhil, Nithin, Rajan A., Prashanth P. & Karthik R.
Marquee investors in the venture world discuss venture capital, the past decade, traumatic experiences, affluent founders, fund size, entrepreneurship, investors' perspective, distribution of profits, consumer market, building better products, trends, plant-based food, sustainable materials, AI and skilling, founders with a purpose, hard work and luck, confidence and energy, continuous support, rising asset prices, charitable organizations.

Sep 2, 2023 • 1min
WTF is Venture Capital? Ft. Nikhil, Nithin, Rajan A., Prashanth P. & Karthik R.| Ep #9 Trailer
In this episode, we bring in marquee investors, the OGs of the venture world. Learn what venture capital is, what works and what doesn't, and their learnings from many decades of funding the startup ecosystem in India.#NikhilKamath: Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.instagram.com/nikhilkamathcio/ Linkedin https://www.instagram.com/nikhilkamathcio/ Koo https://www.instagram.com/nikhilkamathcio/ #NithinKamath: Founder & CEO of ZerodhaFollow Nithin here:Twitter https://x.com/Nithin0dha Instagram https://www.instagram.com/nithinkamath Facebook https://www.facebook.com/nithin.kamath Linkedin https://www.linkedin.com/in/nithin-kamath-81136242 Blog https://nithinkamath.me #KarthikReddy: Co-Founder and Partner of Blume VenturesFollow Karthik here:Twitter https://x.com/bkartred?s=21 Linkedin https://in.linkedin.com/in/karthikreddyb #RajanAnandan: Managing Director of PeakXV PartnersFollow Rajan here:Twitter https://x.com/rajananandan?s=21Instagram https://instagram.com/rajan_anandanFacebook https://m.facebook.com/rajan.anandan.3/ Linkedin https://www.linkedin.com/in/rajan-anandan-2481b814 #PrashanthPrakash: Founding Partner of Accel PartnersFollow Prashanth here:Twitter https://x.com/prashanthp?s=21 Facebook https://www.facebook.com/prashanth.prakash LinkedIn https://www.linkedin.com/in/prakashprashanth #Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFisVentureCapital #VentureCapital #PrivateEquity #AngelInvesting #Funding #Finance #Investments #StockMarkets

36 snips
Aug 14, 2023 • 2h 14min
Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan
Whether you're creating content, avidly consuming it, or believe you're untouched by its influence - you have a tremendous impact on the content industry. With this erudite episode, dive into the dynamic world of entertainment.It was a pleasure to sit with the three masterminds operating behind the curtains of the streaming, multiplex and talent industry. They share not only their journeys but also their data-driven viewpoints.Decode the expanse of this market, the strategies and the upcoming trends - the hidden aspects and even the subconscious manipulations that frequently go unnoticed. If you're aiming to build, innovate, or establish a presence within this realm, consider this episode an essential guide.Follow Nikhil here: Twitter https://twitter.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio/ Koo https://www.kooapp.com/profile/NikhilkamathAjay Bijli: Founder of PVR Cinemas & Managing Director of PVR INOX Ltd. (The merged entity of PVR Cinemas and Inox)Follow Ajay here:Twitter https://twitter.com/ajaybijliVijay Subramaniam: Founder & Group CEO of Collective Artists’ NetworkFollow Vijay Subramaniam here: Twitter https://twitter.com/vijaysubsInstagram https://www.instagram.com/vijaysubramaniam84/Linkedin https://www.linkedin.com/in/vijaysubramaniam/Sajith Sivanandan: President & Head of Disney+ HotstarFollow Sajith Sivanandan here:Linkedin https://www.linkedin.com/in/sajithsivanandan/ TIMESTAMPS00:00 - Intro 01:40 - How Nikhil crossed paths with each Guest03:52 - The Birth of PVR: Ajay Bijli’s story 09:02 - Vijay’s unconventional journey into entertainment14:31 - The Uncanny CEO of Hotstar23:14 - Influence of Glamour on Decision Making26:08 - Evolving Landscape: The History of Celebrity Agents31:56 - Market Size of OTT, TV & Studios 34:47 - OTT vs. TV: Is there a comparison?39:59 - How does India watch Content?44:05 - Dive into Cinema: Multiplex vs. Single-Screen 47:04 - Regional Diversity in Cinema49:04 - Insights into Gender Behaviour & Demographics50:48 - Revenue Tango: Producers & Multiplex54:27 - Do OTTs Pose a Challenge to Multiplexes? 01:00:34 - Reviving Theatrical Magic Post COVlD01:01:56 - Sports Streaming in India01:04:31 - Subscriptions: The Psyche of the Consumer01:06:30 - Future of the Sports-Cinemas Nexus01:08:30 - Economics of Talent 01:16:40 - Creators' Crucial Role in the Content Ecosystem01:22:00 - Should the Movie Business Model change?01:38:00 - Writers, Scripts, Action : We Need Better Stories!01:41:16 - The Celebrity Market01:46:52 - Future of Content and Influencers 01:53:34 - Where is Media Heading?01:57:40 - Gaming's Emergence: Threats & Transformations01:59:26 - AI's Role in Content Creation 02:01:35 - OTT's Selection Criteria02:04:33 - Distinguishing Unique Qualities of Major Talent02:06:23 - Nikhil's personal opinion on panellists 02:08:59 - Second Edition : Pick A Charity and be part of something Incredible!02:12:32 - A Surprise Jam Session02:13:47 - Outro#Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFistheWorldofContent #Cinema #Movies #Media #Artists #OTT