

WTF is with Nikhil Kamath
Nikhil Kamath
"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.
Episodes
Mentioned books

Dec 8, 2023 • 2min
WTF is happening with EV? Nikhil with Founders of Reva, Ather, Blusmart, and Ossus | Ep# 14 Trailer
Nikhil Kamath interviews the founders of Reva, Ather, Blusmart, and Ossus in a deep dive into the EV ecosystem in India. They discuss the opportunities in the Indian market, battery recycling, building out charging networks, battery swapping as a service, and other micro-sectors. They also explore the cost breakdown of electric scooters and their environmental impact.

350 snips
Nov 20, 2023 • 3h 9min
Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer
Top content creators Nuseir and Prajakta join Nikhil Kamath to navigate the changing world of content creation. They discuss the impact of social media on influence, the similarities between comedians and influencers, dealing with hate as a creator, and the risks of advocating for peace. They also explore the importance of making content and transitioning into marketing, the rise of influencer-led brands, and the significance of viewer retention and unique access. Lastly, they touch on creating content in regional languages, driving engagement through niche identities, and strategies to build influence.

Nov 17, 2023 • 2min
WTF does it take to Build Influence Today? Nikhil w/ Nas, Tanmay, Prajakta & Ranveer| Ep# 13 Trailer
In this episode, Nikhil Kamath is joined by guests Nas, Tanmay, Prajakta, and Ranveer. They talk about the distinct approaches to content creation, covering topics like spirituality, politics, and mythologies. They share tips for building influence, caution creators about relying too much on brands, and offer advice on staying relevant and enjoying the creative process.

10 snips
Oct 29, 2023 • 3h 24min
Ep# 12 | WTF is The Restaurant Game? Nikhil w/ Pooja Dhingra, Zorawar Kalra & Riyaaz Amlani
Pastry chef Pooja Dhingra, restaurateur Zorawar Kalra, and restaurateur Riyaaz Amlani discuss the complexities of the restaurant industry. They cover topics such as the challenges faced by women in the industry, the influence of fathers, starting a restaurant on a budget, exploring underserved locations, the impact of social media, investing in restaurants, the size of the Indian restaurant industry, challenges of working with food aggregators, ONDC and its impact on food delivery, the democratization of the Indian tech stack, sources of restaurant performance information, menu designing agencies, the influence of restaurant design, hiring for pleasure, participating in TV shows, and mentoring young entrepreneurs.

Oct 26, 2023 • 2min
WTF is The Restaurant Game? Nikhil w/ Pooja Dhingra, Zorawar Kalra & Riyaaz Amlani | Ep# 12 Trailer
The podcast features Riyaaz Amlani, Zorawar Kalra, and Pooja Dhingra discussing the challenges in the restaurant industry and the importance of authenticity. They talk about the challenges of working in a busy restaurant kitchen and the importance of focusing on specific micromarkets when building a restaurant in India.

162 snips
Oct 7, 2023 • 3h 24min
Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth
Experienced entrepreneurs Kishore Biyani, Raj, and Ananth discuss scaling fashion, beauty, and home brands. They cover topics such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. A crash course for taking brands from 0 to 1.

Oct 7, 2023 • 2min
WTF Goes into Building a Fashion, Beauty or Home Brand? w/ Kishore, Raj, and Ananth | Ep# 11 Trailer
Failure to understand the aspirations, behaviors, and values of the target market can be detrimental to the long-term success of brands. Kishore Biyani, Ananth Narayanan, and Raj Shamani will shed light on how brands bridge the gap from conversation to conversion successfully in their own ways.Anyone building a brand in the fashion, home, and beauty industry, here’s a guide that you will keep coming back to, and for the rest this is one of those episodes that will have you glued with insights for 3.5 hours….#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamat... Facebook https://www.facebook.com/nikhilkamath... Linkedin https://in.linkedin.com/in/nikhilkama... Koo https://www.kooapp.com/profile/Nikhil... #KishoreBiyani: Founder of Future Group (https://www.futuregroup.in/) #AnanthNarayanan: Founder of Mensa Brands Follow Ananth here: Twitter https://twitter.com/anarayanan24 Instagram https://www.instagram.com/narayanan.a... Linkedin https://in.linkedin.com/in/ananth-nar... #RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter https://twitter.com/rajshamani Instagram https://www.instagram.com/rajshamani/ Facebook https://www.facebook.com/shamaniraj/ Linkedin https://in.linkedin.com/in/rajshamani Raj’s Youtube Channel https://www.youtube.com/@rajshamani

54 snips
Sep 20, 2023 • 2h 37min
Ep #10 | WTF is the Next Gen Thinking? Nikhil w/ Navya, Tara, Aadit & Kaivalya
Navya, Zepto Brothers, and Tara join Nikhil Kamath to discuss the evolving mindset of the younger generation in India, the role of social media in validation, income inequality, encouraging entrepreneurship, education system reforms, handling ego and misunderstandings in business, and the importance of authenticity and depth in their work.

Sep 20, 2023 • 2min
WTF is the Next Gen Thinking? Building for Young India | Ep #10 Trailer
Roughly 60% of India's population is under the age of 30. To cater to the next generation, we brought together these four young high achievers - Navya Naveli, Zepto Brothers, and Tara Sutaria to provide nuanced insights into the future trends and the impact of a top-down approach to influence.For those seeking to develop solutions or build products for India's emerging demographic, this episode will give you a comprehensive overview of this generation's mindset.#NikhilKamath: Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here:Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #AaditPalicha : Co-Founder & CEO of ZeptoFollow Aadit here:Twitter https://twitter.com/aadit_palicha Instagram https://www.instagram.com/a.palicha/ Facebook https://www.facebook.com/aadit.palicha.9 Linkedin https://www.linkedin.com/in/aadit-palicha/ #KaivalyaVohra: Co-Founder & CTO of ZeptoFollow Kaivalya here:Twitter https://twitter.com/v0hra Instagram https://www.instagram.com/kaivalyavohra/ Facebook https://www.facebook.com/100012626226933 Linkedin https://www.linkedin.com/in/kaivalya-vohra #NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara HealthFollow Navya here:Instagram https://www.instagram.com/navyananda/ LinkedIn https://www.linkedin.com/in/navyanavelinanda/ Navya’s Podcast https://www.youtube.com/@navyanavelinanda #Tarasutaria: Bollywood Actor & SingerTwitter: https://twitter.com/tarasutaria Instagram: https://www.instagram.com/tarasutaria/ Facebook: https://www.facebook.com/people/TaraSutaria/100057211939870/#trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ

231 snips
Sep 2, 2023 • 2h 30min
Ep #9 | WTF is Venture Capital? Ft. Nikhil, Nithin, Rajan A., Prashanth P. & Karthik R.
Marquee investors in the venture world discuss venture capital, the past decade, traumatic experiences, affluent founders, fund size, entrepreneurship, investors' perspective, distribution of profits, consumer market, building better products, trends, plant-based food, sustainable materials, AI and skilling, founders with a purpose, hard work and luck, confidence and energy, continuous support, rising asset prices, charitable organizations.


