Marketing Tips for Photographers | The Tog Republic Podcast

Today’s episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely mentioned that unfortunately, she was going with another photographer based on her budget. However, a gut feeling and perceived value made her reevaluate her original decision and book my services instead, despite the price difference. This candid conversation is filled with valuable insights on what future clients are looking for and the little things that make a difference. Read Dailihana’s Work: Dailihana Afonseca | 2023 Pen / Robert J. Dau Prize Winner Spanglish (A Poem) English as A Second Language -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠https://thetogrepublic.com/join

Learn about common mistakes photographers make on their website homepage, including lack of location information and poorly placed social media icons. Discover the importance of updating your website and the significance of clear call to action. Get insights on how to improve testimonials on your homepage for maximum impact.

Did you know that Instagram now has Channels? If you've been living under a rock and this is news to you, I just want to let you know that I have a Marketing Channel, and you can join for FREE. There, I'm sharing bite-sized marketing tips, and you can ask questions too! The questions from Today’s episode come from 2 fantastic photographers Rachael Mann and Francisco Estarda they asked about the best Tool/Place For Marketing outside social media and trends for wedding photography and video in 2024.I also added a third question I received on Threads! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join

Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want if your work isn't speaking to the right audience? Allow me to introduce David Abel, an international wedding photographer based in Virginia. He took matters into his own hands with exquisite editorial work that bridged the gap between his portfolio and his dream clients! In today’s episode, David shares with us how to build your portfolio and curate your images to reach the clients you are most interested in working with. You can find more about David Abel here: Website - https://davidabel.co/ Education, Workshops, & Retreats: https://davidabel.co/education Instagram - ⁠https://www.instagram.com/davidabel.co/ Catch David at Hybrid Co - https://thehybridco.com/ -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠https://thetogrepublic.com/pinterest

Happy 2024! Blogging is back in fashion, and I hope this episode provides you with the encouragement and strategies you need to start using this approach as a fundamental tool in your business. Brianna Parks is an adventure elopement photographer in Northern California, and her website receives over 300 inquiries per year, thanks to Google! In today's episode, we discuss her blogging approach, what she's done, and the timeline it took her to reach page one for over 10 different keywords! SEO is a massive topic, and although we did our best to cover the basics, you might need some extra context or information. If that's the case, please visit my Patreon, where I have several tutorials about SEO and its components. You can find more about Brianna here: Website - https://briannaparksphoto.com Instagram - https://instagram.com/briannaparksphotography Are you ready to level up your business? Join me on Patreon: ⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠ Purchase The Art of Pinning:  ⁠⁠⁠https://thetogrepublic.com/pinterest

Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business! In this super short episode, but very applicable, I share with you five simple strategies to show gratitude, while getting noticed by your favorite vendors. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: ⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠https://thetogrepublic.com/pinterest

Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it. This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and don'ts, and general ideas as to how to use ChatGPT as a tool to help you with your writing. This episode is perfect for photographers who want to blog more often and feel very intimidated not only by writing articles but also by the content creation process. You can find more about Corey here: His Website + Podcast ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: ⁠⁠www.patreon.com/thetogrepublic⁠⁠ Purchase The Art of Pinning: ⁠⁠https://thetogrepublic.com/pinterest

Join Aida Glowik, a wedding photographer based in Germany, as she discusses how to overcome overwhelm in a photography business. They explore the challenges of managing multiple businesses and the importance of delegation. Learn tips for marketing, setting boundaries, and finding calm. They also reflect on the wedding season and share plans for the future.

Friend, Meet the incredibly talented Bobbi Barbarich, an award-winning documentary wedding and family photographer known for her unique perspective on traditions and her ability to find magic in the everyday. In this conversation, we dive into the world of candid photography, the art of documentary coverage, and how to capture your clients authentically. Whether you're a seasoned documentary photographer or looking to add a new dimension to your portfolio, this chat is for you! You can find more about Bobbi here: Education and podcast: www.bobbibeducation.com Her coaching program: Storyteller's School Her wedding and photography work: www.bobbibarbarich.ca IG handles: @barbarichphoto, @documentaryfamilyphoto, @tiltandshiftpodcast ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Friend, as a business owner, I find it valuable to assess where my business stands at the beginning of each quarter. But when it comes to the last quarter, I take a deeper dive. I review the data from the previous months, gathering insights from the entire year. This helps me make informed changes and kickstart the new season with a strategic edge. Here’s an episode to dive deeper into this topic: 214: TRACKING YOUR DATA TO MAKE BETTER MARKETING CHOICES ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest