Marketing Tips for Photographers | The Tog Republic Podcast

Carolina Guzik
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Sep 28, 2023 • 20min

235: Don't Do This To Your Prospects

You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me feeling confused, annoyed, and sadly turned off by their brand. Avoid making these mistakes at all costs! ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
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Sep 21, 2023 • 19min

234: Mastering the Blogging Process: My Pre, During, and Post-Writing Steps

Blogging is a tedious task. There, I said it. But it's also a strategy that keeps eyes on my brand, brings new clients to my website, and gets vendors excited about working with me. "'If you build it, they'll come" has to be the biggest lie ever told. A better phrase is: "If you build it and then promote it, they'll come." So, in today's episode, I'll share with you my process before, during, and after writing a blog post. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
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Sep 14, 2023 • 24min

233: Marketing Insights from A Michelin Star Dining Experience

Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers who haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Sep 7, 2023 • 21min

232: Q&A: How To Use A Podcast To Market Your Business + More

Hi Friends, this episode has some juicy Q's like how to use a podcast to market your business. Is Pinterest still relevant? How to connect with vendors online. And what to do if you need to start all over in a new city! This episode was sponsored by one of my favorite tools! Imagen: Personalized Photo Editing Assistant and you can get 1500 free edits with this code: https://imagen-ai.com/?ref=carolinaguzik -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers who haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Aug 1, 2023 • 15min

231: What Posting on Instagram Every Day For 30 Days Taught Me

Friends, for years I posted on Instagram twice a week, but I wanted to challenge myself and also see what kind of impact it would have on my business if I committed to posting weekly. Although the results of this exercise only apply to my business, the lessons I learned could be beneficial to you! Mostly, I hope that this short episode inspires you to get out of your comfort zone, take a look at your data, and draw your own conclusions. Let me know what you think, and if you are planning on taking up this challenge for your own account. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Jul 27, 2023 • 1h 3min

230: Marketing Your Photography Business on Pinterest With Daniel Moyer

Friend, today’s episode is an interview I did for my friend and fellow podcaster Daniel Moyer. In addition to being a fantastic photographer, Daniel is a great podcast host and you can find amazing content on his show. In this episode, Daniel asked me important questions about Pinterest and how to market your business in the platform. YOU CAN FIND MORE ABOUT DANIEL HERE: DANIEL MOYER PHOTOGRAPHY THE FOCUSED PHOTOGRAPHERS PODCAST -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Jul 18, 2023 • 46min

229: lessons learned from 100 business dates in 100 days with Pam Kriangkum

Friend, meet Pam Kriangkum, a fabulous photographer who after facing some burn out found herself at a crossroads: to continue to photography career, or to let go of what felt comfortable to find a new passion and purpose in life. After feeling overwhelmed and a bit confused as to what she wanted her career to look like, Pam decided to have 100 coffee business dates to hear about other people’s journeys. What she didn’t know is that she was going to rediscover her purpose by listening to others’ stories. In this chat, Pam shares with us how did she connect with 100 strangers and the lessons these chats taught her. You can find more about Pam Kriangkum here: Her Website: Bloom the Creative Membership Connect on Instagram -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Jul 13, 2023 • 52min

228: Going Viral on TikTok with Oak & Iron

Friends meet the uber-talented Bianca + Kyle Thompson from Oak + Iron this is their 3rd time on the podcast (catch them on episode 30, & episode 74) and today we are chatting about going viral on TikTok and what that meant for their business. What started as a fun account to explore their creativity and have fun soon turned into experimenting with different ideas and pouring their heart and soul into creating content that resonated with their audience. In this episode, we talk about how they did it, what it has meant for their business to have millions of eyes on their work, and some advice for any photographer that wants to experiment. YOU CAN FIND MORE ABOUT OAK & IRON PHOTOGRAPHY HERE: THEIR WEBSITE    THEIR INSTAGRAM THIER TIKTOK -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Jul 5, 2023 • 33min

227: Mastering Instagram Reels With Michelle Gifford

Friends, it’s been a couple of months since the last time I published an episode, and I’m so happy to break the radio silence with this interview with Michelle Gifford. If you don’t know Michelle, let me introduce you! She is a Brand Strategist, Business Coach, Podcaster, and highly sought-after Public Speaker. With her signature combination of straight talk and tough love, Michelle teaches Social Media Marketing and Strategy to thousands of followers on Instagram every day. In today’s episode, we focus on a topic that I have been avoiding for years… Instagram Reels. You already know that I love actionable content and Michelle shares with us actionable steps we can start implementing today! This conversation includes why understanding the power of Instagram Reels is crucial in a way to engaging with a brand new audience! YOU CAN FIND MORE ABOUT MICHELLE HERE: Her website Her Instagram Grow the Gram Program -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Apr 13, 2023 • 25min

226: To Get Verified, Or Not To Get Verified:That's The Question

This is the current existential question of 2023, to get verified or not to get verified… Meta released a new Instagram verification feature and now it’s available in the USA, New Zealand, and Australia. I asked a lot of questions! I asked fellow photographers, clients, and potential clients about their perspectives and opinion on this matter, so today’s episode is juicy! I want to hear from you, are you verified? Or are you going to wait and see? -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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