
Marketing Tips for Photographers | The Tog Republic Podcast
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Latest episodes

Mar 21, 2023 • 48min
222: Data & Marketing With Colie James
Friend, this is the very first time that I post an interview from another podcast.
Meet Colie James, she is a fantastic family photographer and educator, and the podcast host of Business-First Creatives, make sure to subscribe to her show as it is super useful for photographers.
She interviewed me on her podcast a few weeks back and I now I want to share it with all of you.
In this episode, Colie asked me strategic questions about data, and how to use the findings.
YOU CAN FIND MORE ABOUT COLIE JAMES HERE:
Her Instagram
Her Dubsado Class for Photographers
Her Podcast
--
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:
1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
--

Mar 7, 2023 • 53min
221: Money Talk with Kristin Sweeting
Friend, talking about money and mindset can be intimidating, but those conversations are a must if you want to move to level up your business.
In today’s episode, I’m chatting with the amazing Kristin Sweeting about how to reach 100k, and what to do next once you achieve this goal.
Kristin is a wedding photographer and business coach based in Nashville, TN. She helps brands and businesses shine through intentional imagery and strategic coaching. Kristin has 12 years of experience photographing weddings and thoughtful brands worldwide and creating scalable systems and supportive communities for creative entrepreneurs wanting to make a big impact.
--
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:
1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
--
You Can Find More About Kristin Here:
Dangerous Creatives
Dangerous Creatives Freebies
--

Feb 28, 2023 • 30min
220: Rihanna Worked for Free, Should You?
Friend, I’m late to this conversation, but it’s absolutely worth having it.
If I hear one more Instagram coach comparing your small business with Rihanna and how she worked for free at the Super Bowl, and how you should work for free too, I’m going to flip a table (Teresa Giudice style)
In this episode, I chat about how you can’t compare your small business with Rihanna and her Super Bowl performance.
Indeed, at some point, you have to pay your dues ( you will choose how you do that) and you can’t expect to start a business and immediately be successful, but this broken system that expects you to show up, give your best and maybe, if you are lucky, get something that will advance your business in return needs to stop.
Work for free if you want to, after all, this is your business and you are in full control of your choices, just don’t do it because someone told you, your future success depends on it.
You can read more about Rhianna and the Super Bowl performance here: Forbes Article
__
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:
1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Feb 14, 2023 • 52min
219: Buyer's Personas & How To Effectively Sell To Them
Friend, today’s episode is packed with information and key content to succeed at sales.
If you haven’t met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years of working with weddings.
Today’s episode is all about buyers’ persona, how to sell to different people, and how to identify which persona a future client might be.
If you want to dive deeper into this topic, Sam has several episodes about this topic on his own podcast! Follow this link to check them out.
__
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:
1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
--
YOU CAN FIND MORE ABOUT SAM HERE:
IDEACTION CONSULTING
SELL WEDDINGS LIKE A PRO | FB GROUP
INSTAGRAM
OWN YOUR BUSINESS PODCAST
Website Reviews by Ideaction Consulting
Code: “HALFOFFREVIEW” to get a sweet discount

Feb 7, 2023 • 14min
218: Four Major Mistakes Why your Pinterest isn't Delivering Results.
Friend, by now you know that I’m a Pinterest Evangelist! I love Pinterest and I have seen great results using the platform! But I have also audited and talked with many photographers about their Pinterest accounts and how they use the platform, and why they haven’t seen results yet.
In this episode, I cover the four major mistakes why your Pinterest isn’t delivering results.
My Dm’s are always open for questions. Feel free to get in touch.
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:
1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Jan 31, 2023 • 17min
217: Plagiarism & Stealing. A no-no for your business.
Friend, starting a photography business can be hard, it’s a catch-22, to be honest. How can you get clients if you don’t have a portfolio? How can you get a portfolio if you don’t have clients?
Recently I came across a website where 90% of their site was stolen. Their images were taken from other photographers’ websites and so was their copy. This is not only a bad move for them as artists, but the fact that they are selling a product they can replicate to clients will burn their business to the ground.
If you are new to the photography industry, I hope this episode brings some light to this complex issue of plagiarism.
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:
1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Jan 24, 2023 • 39min
216: Building a Brand That Has No Competition With Eden Strader
Friend, in today’s chat Eden Strader, explains how you can build a brand that has no competition and what that actually means for your business.
Eden shares with us some business strategies you can implement to make sure your brand stands out, and we also discuss how mindset it’s a crucial part of moving your brand into a place where you are no longer worried about competition.
Eden believes we should be building our dream businesses in order to have our dream lives - not stopping at the business as the final destination.
Eden has two great freebies! Make sure you get them:
The Wedding Photography Questionnaire
Let's Get Lit Freebie
YOU CAN FIND MORE ABOUT EDEN STRADER HERE:
Her Website
Her Instagram
--
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:
1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Jan 17, 2023 • 37min
215: How to deal with clients that are difficult during a session or wedding
Friend, today’s episode is a conversation with my friend Stephanie Sonju from Sonju Photography about how to deal with clients that are difficult during a session or wedding.
We candidly chat about our own personal experiences and the things we do in our business to make sure our clients have not only a great experience but also a good attitude on the day of their event.
My business motto is: “My photos are only as good as my clients’ attitude” (feel free to use this and Venmo me $1 😜)
--
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:
1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Jan 10, 2023 • 13min
214: Tracking Your Data To Make Better Marketing Choices
Friend, happy 2023!
One of the things that have been crucial to my business growth and success has been tracking my data! I track everything!
From my followers to my website views, to my referrals these numbers guide all my marketing efforts and where I spend time on my business.
Today’s episode is short, but straight to the point. If you have any questions, just join my free Facebook group!
Wishing you a very successful year ahead!
--
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:
1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Dec 6, 2022 • 14min
213: Three Business Lessons That We Can Learn From The World Cup
Friend happy Tuesday! Today I want to share with you three business lessons that we can learn from watching the World Cup. Whether you are a football fan (ahe… soccer is not a real name), or not, I can guarantee you today’s episode is going to bring you inspiration :)
--
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:
1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic