219: Buyer's Personas & How To Effectively Sell To Them

Friend, today’s episode is packed with information and key content to succeed at sales.

If you haven’t met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years of working with weddings.

Today’s episode is all about buyers’ persona, how to sell to different people, and how to identify which persona a future client might be.

If you want to dive deeper into this topic, Sam has several episodes about this topic on his own podcast! Follow this link to check them out.

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