Marketing Tips for Photographers | The Tog Republic Podcast
244: (ENCORE) Five Major Mistakes You Are Making On Your Homepage
Feb 13, 2024
Learn about common mistakes photographers make on their website homepage, including lack of location information and poorly placed social media icons. Discover the importance of updating your website and the significance of clear call to action. Get insights on how to improve testimonials on your homepage for maximum impact.
18:40
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Quick takeaways
- Not clearly stating the photographer's location on the website can lead to frustration for visitors and negatively impact SEO.
- Placing social media icons at the top of the website can divert attention from the photographer's services, so it's recommended to place them at the bottom.
Deep dives
Mistake 1: Not Stating Location Clearly
One major mistake observed in the majority of website reviews is the lack of clear indication of the photographer's location. Visitors should not have to scroll or search for this information, as it can lead to frustration and abandonment. By omitting location details, photographers risk losing potential clients who are specifically searching for services in a particular city or area. In addition, search engines like Google rely on location information to provide relevant search results, so not stating the location clearly can negatively impact search engine optimization (SEO) and limit visibility to potential prospects.
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