

Marketing Tips for Photographers | The Tog Republic Podcast
Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Episodes
Mentioned books

Jul 6, 2021 • 52min
153: Beating Impostor Syndrome and Cultivating A Positive Mindset With Dave Moss
You might be wondering why are we talking about impostor syndrome and mindset in a marketing podcast, and well the reason why is because if we don’t feel secure in who we are as artist/business owners we can’t have a thriving business.
Let me introduce you to Dave Moss, a wedding photographer turned business and life coach for adventurous humans who want to improve both their lives and their businesses, and in today’s episode we are chatting about how to beat impostor syndrome and cultivate a positive mindset so you can experience more joy in your life, and obviously, have fun in your business.
Since art is subjective, there are always people that will find our work beautiful, while others will think it’s pure trash, and obviously, this can make us feel self-conscious and unsure about our abilities. But as you all know I love some actionable steps and in today’s episode, Dave shares with all of us some tools and tips we can apply right now, to beat imposter syndrome and cultivate a positive mindset.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/impostor-syndrome-with-dave-moss
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching

Jun 29, 2021 • 13min
152: How to Pitch Your Services To other Vendors
Friend, if you have ever wanted to send an email to a wedding planner, podcast, and/or conference host, this episode is for you.
I get at several emails per month from people pitching themselves to be on the podcast and the majority of times they end up in the trash folder. The reason why is very simple: The pitch lacks value!
So if you want to get noticed by people in your industry and want to collaborate with them, I share some actionable tips that you can put to work right now!
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-pitch-your-services-to-other-vendors
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching

Jun 22, 2021 • 19min
151: Client's Questionnaire. What To Ask?
A couple of months ago I had the opportunity to chat with Daniel Moyer from Focused Photographers ( you can listen to that interview here) and in that episode, we spoke about client’s questionnaires and why they are super important.
In today’s episode, I’m sharing with all of you what I ask on my questionnaire, why I ask certain questions, and what I do with that information.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/clients-questionnaire-what-to-ask
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching
clients-questionnaire-what-to-ask

Jun 15, 2021 • 46min
150: Calming Your Mind To Create Better Work With Marnix De Stigter
Friend although this podcast it’s all about marketing, today we are taking this conversation to a topic that I love, and that overall can help you be a better photographer: Meditation.
While scrolling IG I came across Marnix’s story and it stopped me in my tracks. He was chatting about how sitting on a park bench for a year made him a better photographer.
So Immediately I reached out to him because I wanted to hear more! I have been practicing meditation (on and off) for two decades and I have experienced the benefits of having a calm mind during stressful moments and how it can help us be more creative and perform better.
But you all know me, and I can’t leave behind my marketing mind, so in this episode, Marnix also shares with us some of his marketing tips!
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/calming-your-mind-to-create-better-work-with-marnix-destigter
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching

Jun 10, 2021 • 50min
149: Inspiracion & Bodas de Destino Con Victor Marti (Episode in Spanish)
Esta charla es para todos aquellos que piensan que viajar por el mundo tomando fotos es solo cuestión de empacar la maleta e irnos de paseo!
Te presento a Víctor Marti, un gran fotógrafo internacional de bodas que lleva viajando por el mundo más de una década, tomando fotos de eventos inolvidables. En esta charla Víctor nos muestra el otro lado de la moneda y comparte con nosotros el gran sacrificio que significa ser un fotógrafo de destino.
En esta charla también tocamos el tema de como tener un negocio exitoso y que paso puedes tu tomar para que tu negocio sea rentable y sobreviva el paso del tiempo.
Chequea las notas de este episodio para mas informacion: https://thetogrepublic.com/podcast/bodas-de-destino-con-victor-marti
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Jun 3, 2021 • 35min
148: Fotografia De Bodas con Juya Gentil (Episode in Spanish)
El sueño de todos como fotógrafos es crear fotos impactantes que se queden gravadas en la memoria de nuestros clientes! Te presentó a Juya Gentil, un talentoso fotógrafo de bodas Colombiano que constantemente está explorando.
El sueño de todos como fotógrafos es crear fotos impactantes que se queden gravadas en la memoria de nuestros clientes! Te presentó a Juya Gentil, un talentoso fotógrafo de bodas Colombiano que constantemente está explorando!
Chequea las notas de este episodio para mas informacion: https://thetogrepublic.com/podcast/fotos-de-matrimonio-con-juya
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

May 25, 2021 • 44min
147: Brand Photography & Mindset with Tamera Darden
Friend, meet Tamera Darden she’s the talented brand photographer behind Darden Creative.
Darden Creative specializes in bright, bold, and refreshing product photography + styling that increases visibility and sales for Beauty & Lifestyle Brands created by Women of Color.
In this episode, we talked about the 3 step framework to booking more product photography clients + some mindset and inspirational tips that you can apply today into your business!
Tamera is also the founder of The Photo CEO, a coaching program for women product photographers who are ready to confidently market their services on IG and earn more while working smarter, not harder. Make sure you get on her waiting list if you want to level up your brand photography!
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/brand-photography-with-tamera-darden
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching

May 20, 2021 • 58min
146: No necesitas muchos seguidores en redes para tener un negocio exitoso con Mario Tijetina (Episode in Spanish)
Si el número de seguidores en Instagram te está molestando y piensas que necesitas más seguidores para ser exitoso entonces este episodio es para ti!
Les presento a Mario Tijerina, un fantástico fotógrafo de bodas en México (y el mundo) que ha encontrado éxito, felicidad y propósito con su cuenta de Instagram que tiene menos de 10k seguidores.
En este episodio charlamos de la importancia de enfocarnos en valor y contenido que tiene sinergia con la gente que ya te sigue, en vez de crecer por el simple echo de crecer.
La charla esta super importante y muy recomendada y me encantaría saber ustedes que piensan acerca del tema.
Chequea las notas de este episodio para mas informacion: https://thetogrepublic.com/podcast/negocio-exitoso-con-mario-tijetina
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

May 18, 2021 • 48min
145: Outsourcing Your Editing With Nathan Holritz
Friend, meet Nathan Holritz, he’s the founder of photographersedit.com and in today’s episode we’re chatting about why outsourcing your edits is actually an investment in your business.
If you are like me, perhaps you do it all! And although that can be great, the reality is that at some point help is needed if we want to grow.
Editing is one of those tasks that feel very personable, and maybe even hard to delegate, but once you take a look at the big picture ( no pun intended) and we realized that our time as creators/business owner/ entrepreneur is better spent somewhere else, then outsourcing our editing sounds like the best idea ever!
In this chat, Nathan shares with us how his company works, why outsourcing is actually a great opportunity to grow your business, make more money, and maybe even be happier :)
Nathan is also the host of the Bokeh Podcast, with over 500 episodes you can be sure that you will find a topic you like in his library. Make sure you subscribe and leave him a review :)
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/outsourcing-your-editing-with-nathan-holritz
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching

May 13, 2021 • 49min
144: Closing Leads & Overcoming Objections With Sam Jacobson
Friend, if you don’t know who Sam Jacobson is I’m sure that you will be a fan after listening to this episode.
Sam helps event pros book and charge more with science-backed sales approaches honed over 15 years in the wedding industry!
Whatever it is, the way you tell your story online can make all the difference.
He focuses on how to guide the buyer’s journey, how to discover couples’ real needs, and how to create sales proposals that sell themselves.
In this episode, we talked about the reasons why you are getting ghosted, how to prepare yourself to close a lead and how to overcome objections.
By now you should know that I love actionable steps and Sam doesn’t hold back! He shares with us step by step his number one strategy to avoid getting ghosted.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/closing-leads-and-overcoming-objections-with-sam-jacobson
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching