Marketing Tips for Photographers | The Tog Republic Podcast

Today’s guest joins us all the way from Australia! Friend, Meet Mark Rossetto, he’s a photography business coach, and his systems and processes for increasing sales and profits, combined with his extensive marketing and industry knowledge have resulted in hundreds of success stories for both aspiring and seasoned professional photographers all over the world. In this episode, Mark shares with us the difference between active, passive & digital marketing, and how should we be using them in our business. This episode is packed with information, so make sure you get a notebook because I’m sure you will want to take notes! Make sure you also get his FREE course: The photography business benchmark Coupon: Insta21 Check out the episode notes for more information: https://thetogrepublic.com/podcast/active-passive-and-digital-marketing-with-mark-rossetto Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

I have reviewed hundreds of photography websites, and the majority of times they all have the same mistakes: they are either lacking content and direction, which is really bad for SEO, or they have so much visual clutter that they are overwhelming the visitors. In this short episode (less than 15 minutes) I talk about the 5 pages your website must have and why you need them. I also share some tips on how to make them better. These are some other episodes that touch on this topic that I think you can benefit from listening to: 95: YOUR ABOUT PAGE IS NOT ABOUT YOU. WHAT? 83: IS BLOGGING DEAD? WITH COREY POTTER 96: TOOLS TO HELP BUILD A FANTASTIC WEBSITE 97: HOW TO CREATE A STRATEGY FOR YOUR SEO WITH NINA LARSEN As mentioned in the episode, I offer 1:1 website reviews! You can get all the information here ----- Check out the episode notes for more information: https://thetogrepublic.com/podcast/five-pages-your-website-must-have Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Purchase The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, if you overshoot like me, you know the pain that it is to cull all those extra images! Just the thought of it is tedious and therefore, we procrastinate doing it. But what if I tell you that there is a different way, an easier way to get this task done! Drum roll, please…. Meet AfterShoot, your new favorite business tool! AfterShoot is the leading AI-based photo culling software for both Mac & Windows, which can cull 1000 photos in 5 minutes. Founded by Harshit Dwivedi in 2019, after he saw the problem of his own family members that were professional photographers and dealing with images after weddings & portrait sessions. He met with numerous photographers to gain more insight and launched the initial beta version of the software in 2020. Since then, they've culled over 40 Million photographs and saved professional photographers everywhere over 50,000 hours of time. Their mission: to help you create more & edit less. In this episode, I had the chance to speak with Christine Tremoulet, from AfterShoot’s chief growth office. We talked about all the amazing things AfterShoot does for photographers and how easy the software it’s to use. Christine herself was a wedding and boudoir photographer for years, so she understands the needs we have as photographers. This episode is all about AfterShoot and how the software can make your business life better! So you can spend less time culling and more time doing the things that you love. AfterShoot also has a great present for all of us! Join today and get 10% off your 1st purchase. Use code: TogRepublic10 ----- Check out the episode notes for more information: https://thetogrepublic.com/podcast/culling-your-images-with-aftershoot Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Purchase The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, if you think that copywriting is an afterthought and your business doesn’t need it, I can bet that you are missing out on business! As photographers, we focus mainly on creating beautiful images, and very often we overlook the power of words! Yet, good copy on your site can actually help you close sales and get people interested in your services, even before they get on a phone call with you! So if you have been neglecting the copy on your site, this episode is right for you. Meet Katy & Sam Jacobson, they own Ideaction Consulting,  a creative agency that helps wedding and event professionals find their voice and stand out from the competition using the words on their websites. This episode is filled with amazing info, and even some actionable steps you can take to make your copy better. And if doing this yourself feels like a task you won’t want to take, you can always contact this duo and ask for their services. Check out the episode notes for more information: https://thetogrepublic.com/podcast/copywriting-with-katy-and-sam-jacobsons Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Purchase The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, meet Ashley Freehan, she is a brand photographer, podcaster, and motherhood and business coach for mom photographers. In this episode, we chatted about how to use time blocking to skyrocket your productivity! For some of us, scheduling our “to-do list” might be a daunting task, but Ashley explains why allocating specific times and durations of tasks is actually very beneficial for your business and your wellbeing. This episode is packed with golden nuggets and tips you can implement right away in your business, and in addition, just in case you need some extra help with this topic, Ashley has a free mastermind that you can join to get you started and excited about time blocking! Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-use-time-blocking-with-ashley-freehan Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Purchase The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, you know that I often advise you to take care of your website as it is a very important tool in your business, but I also know that creating a website that sells itself is not an easy task. Meet Blair DeLaubenfels, a former fine-art wedding and portrait photographer, founder of Junebug Weddings, and now the owner of  World's Best Wedding Photos, a highly-vetted directory, blog, and art gallery featuring the work of many of today's leading photographers! In addition, she also runs Art, Life and Business, a consulting company that offers copywriting, curation, SEO, and mentoring! Being that she has had a very successful career both as a photographer and an editor,  I’m super excited to have this conversation about websites & portfolios. Blair shares so many nuggets of wisdom in this conversation, and I hope once you listen to it you’ll not only feel inspired, but ready to take action as well! Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-create-a-website-that-sells-itself-with-blair-delaubenfels The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, meet the super talented Julie Christie! She’s marketing obsessed and also dedicated to helping photographers to become skilled marketers! In this episode we are talking about Instagram, the new changes the platform recently announced, and how to continue to use the app in a way that still is enjoyable for you and profitable for your business! This episode is packed with golden nuggets and tips you can implement right away in your business, plus Julie shares with all of us her favorite marketing strategy for Instagram and I can guarantee you it’s absolutely brilliant (and the majority of photographers are not implementing it! You don’t want to be that photographer) Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/instagram-marketing-with-julie-christie The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, although I’m not a mom myself, I have spent the summers with my niece and I know that having a kid around, and catering to them while also running a business is not easy! Since I’m not a mom, I invited the very talented Angie Nelson, who’s a mother of two, an amazing photographer, business owner, and educator to chat about how the topic of parenthood & business! Spoiler alert, the word balance is a myth! In this episode, Angie shares with us her approach to business and happiness while raising kids and how it’s ok to not know it all. My hope with this chat is that parents feel some comfort around this topic, to know that you’re not alone in this entrepreneurial journey and that you can rely on people for help and support. Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/parenthood-and-business-with-angie-nelson The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, running a business involves so many layers and structures! Whether you are running a big business, or you are still a solopreneur, you need support and structure so your business can thrive. In this episode In this episode I share with you my favorite tools and why do I love them so much. Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/tools-for-photographers The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, if you have been wondering how to market yourself and your business at weddings, this episode is for you. Full disclaimer, I don’t believe this particular marketing strategy is for everyone, but if you are clever in the way you implement it, it could leave your couples very surprised and their guests amazed! Meet Esteban Gil, a very talented photographer based in the North East, and he’s been using same-day slideshows at weddings for years. The experience has been a wow moment for his clients, plus a great asset for his business. In this episode, we cover how he manages to get this done, without missing special moments at a wedding. We also talked about how to implement this strategy in a way that’s organic to the flow of the wedding and not as a selling booth. Listen now, if you want to get all the details, plus the pros and cons of same-day slideshows. Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/marketing-your-business-at-weddings-with-esteban-gil The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching