

Marketing Tips for Photographers | The Tog Republic Podcast
Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Episodes
Mentioned books

Jan 11, 2022 • 14min
175: Where Are Your Inquiries Coming From?
Friend, this is one of the most important data you should be tracking in your business! Where are your inquiries coming from? If you have a clear answer you can double down your efforts, or adjust your marketing tactics to see results.
In this short episode, I go over how do I track my leads, and what do I do with this information. Remember, that not knowing your numbers will eventually cost you money in your business, so if you’re not tracking this is the year to start doing so!
Other Episodes Covering This topic:
In Episode 119 I talk about 5 reasons tracking your progress is great for your business. Listen now!
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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/where-are-your-inquiries-coming-from
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This episode was sponsored by Smart Albums
Friend, If you want to increase the revenue of your business I suggest you start selling albums!
Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business!
With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow.
Find more about Smart Albums on pixellu.com

Jan 4, 2022 • 21min
174: The Difference Between a Goal and a Project
Friend, happy 2022! The beginning of a new year is always exciting, and the time to plan new goals.
But doing so can be an intimidating task. In this episode, I chat about goals, projects, and the difference between them.
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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/the-difference-between-a-goal-and-a-project

Dec 21, 2021 • 12min
173: Should You List Your Pricing on Your Website?
This is one of the questions that gets asked the most in Facebook groups: should you put your pricing on your website?
Well, I addressed this question in today’s episode and I give you a few alternatives on what to do.
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Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Dec 14, 2021 • 50min
172: How to use a CRM to eliminate the friction in your booking process with Colie James
Friend, meet the talented Colie James! In addition to being a super talented and fun photographer, she has a passion for CRM systems because she wants you to elevate your client experience and work smarter, and not harder!
In this episode, we chat about CRMs and how they can help you speed your booking system, keep you organize and on track so you can focus on what you love most: photographing your clients!
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/dubsado-with-colie-james
Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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You can find more about Colie James here:
Her Instagram
Her Dubsado Class for Photographers

Nov 16, 2021 • 36min
171: How To Use Your Personality To Win Clients With Maddy Shine
Friend, meet the super talented and always fun Maddy Shine! In this episode, Maddy shares with us how to use our personality to win clients.
Maddy is known as the SEO & Online Visibility Queen. Her mission is to drive women to the top of Google and beyond, teaching you how to grow your business so more people see you and buy from you!
This episode’s pack with actionable steps and examples so you can start showing up as yourself and attract your ideal clients!
Don’t worry, this is episode is not only for outgoing entrepreneurs. Whether you’re an extrovert or a bit more quiet and introverted this episode is for you!
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-use-your-personality-to-win-clients-with-maddy-shine
Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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You can find more about Maddy Shine here:
Her Instagram
Visibiliyay Members’ Community
Her Website

Nov 9, 2021 • 11min
170: Four Things That You Must Do After A Wedding or Lifestyle Session
Friend, today’s episode is short and to the point: 4 things that I do after a wedding (or lifestyle session).
These 4 things help me keep organized and on track, stay connected with vendors and also showcase gratitude.
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/four-things-that-you-must-do-after-a-wedding
Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Nov 2, 2021 • 51min
169: Content Marketing With Hannah Bargas
Friend, in today’s episode I had the chance to chat with Hannah Bargas the founder of Writefully Yours, an agency that specializes in helping wedding professionals market to their ideal client.
Being that as photographers we wear many hats, many times the topic of marketing overwhelms us, but in today’s episode, we covered how to create content to market your business in a way that feels more doable.
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/content-marketing-with-hannah-bargas
Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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YOU CAN FIND MORE ABOUT HANNAH BARGAS HERE:
Her Website
Her Instagram

Oct 26, 2021 • 15min
168: Five Lessons I learned from 100,000 Thousand Episodes Downloads
Friends, what an honor to share with all of you, that my podcast has reached 100,000 thousand unique downloads!
Reaching this goal was literally possible thanks to you! Without your support and (literally) the fact that you listen to this show, this would have been impossible!
So to keep things consistent with what I have been doing since the beginning of this show, in today’s episode I want to share with you 5 lessons I have learned from reaching this goal, and how you can apply my learnings to your own business!
And to celebrate with all of you this week (October 25th, 2021 through October 29, 2021) I’m giving away 3 spots on The Art Of Pinning Class. To participate, just leave me a review on iTunes! Easy breezy. If you are outside of the US, make sure that you send me a screenshot of the review as I don’t get notifications for international reviews.
And if you already left me a review, then you can share it on your IG stories! Make sure you tag me on it so I can add you to the list!
Thank you so much for being a part of this community, you guys are the best!
P.s: Here are the episodes I mentioned in today’s show:
152: HOW TO PITCH YOUR SERVICES TO OTHER VENDORS
47: MAKE GRATITUDE A PART OF YOUR BUSINESS PRACTICE
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/five-lessons
Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Oct 19, 2021 • 58min
167: Chain Reaction Marketing With Ben Hartley
Friend, I’m so happy to have Ben once again as a guest on the podcast (He was on episode 48: A Chat With Ben Hartley About Bridal Shows), and today, we are diving into a topic we both love: Chain Reaction Marketing.
But first, let’s define Chain Reaction: a series of events, each caused by the previous one.
In this episode, Ben chats with us about how to create a chain reaction with your marketing to create momentum in your efforts and tactics.
If you are new to Ben Hartley and his teachings, you will find that there is a lot of mindset in this conversation and I hope you find this very valuable.
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/chain-reaction-marketing-with-ben-hartley
Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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You Can Find More About Ben Hartley Here:
His Website
The Six Figure Photography Podcast
His Facebook Group

Oct 12, 2021 • 1h 2min
166: How To Identify Where To Put Your Marketing Efforts With Jai Long
Friend, I’m so happy to have Jai Long once again as a guest on the podcast (He was on episode 121: Goal Setting + Mindset), and today, we are diving into a topic we both love: Marketing!
If you don’t know Jai, he’s a photographer, business coach, podcast host, serious entrepreneur, and all-around cool person! He has tons of insights to share and he’s always willing to share his knowledge.
Although marketing is a big and deep topic, in this episode, Jai gives us a clear definition and a playful approach to marketing and how we can actually embrace it and have fun while doing it.
Jai also shares some actionable steps you can take today to level up your business. Let me be honest, the tips and strategies are lay here clearly, but you do need to take action and implement them!
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-identify-where-to-put-your-marketing-efforts-with-jai-long
Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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You can find more about Jai long Here:
His Website
Wedding Photography Summit
Make your Break Podcast
His Instagram


