Marketing Tips for Photographers | The Tog Republic Podcast

Friend, meet Daniel Usenko the CEO and co-creator of Pixellu, a company that has helped my business immensely. In today’s episode, we talk about album design, how to create them and why selling albums to your clients it’s not only great to achieve your financial goals, but also a great added value to your client’s experience. You can find more about Daniel & Pixellu here: His Website  Pixellu’s Site  __ ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me in Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, Today’s episode is a bit different as I invited a previous client of mine to share his (and his husband’s) experience as a same-sex couple planning a wedding. I photographed Patrick & Jose’s wedding in March 2019 and I wanted to bring their perspectives as clients to the podcast, so we can all hear how clients feel, what they are looking for, and what lessons can we learn from their experience planning a wedding, to make our businesses better. You can see some images of their wedding here: Patrick + Jose’s Wedding __ ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me in Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, meet the talented Octavia Elease, she is a brand + Showit website designer based in Atlanta, Georgia. She fuses brand storytelling with a modern and minimal aesthetic to create custom brands, custom websites, and website templates for creative entrepreneurs. In this episode, we talked a little bit about branding, brand voice, and how they are integrated into your website.  Octavia also shares with us some actionable tips that you can use implement today! You can find out more about Octavia here: her website Her Instagram Her Facebook group __ ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me in Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, meet the super talented Suzzane brown, known as Simply Suzy. She is a luxury family photographer based out of Chicago for the last 14 years, specializing in lifestyle film photography. She also teaches other pro photographers how to run a sustainable business and master working with families so that they can find the meaning, purpose, and joy in their work that they dreamt of when they first joined this industry. In today’s episode, Suzy shares with us how to run a profitable family photography business! Yes, you read that correctly, you can be a family photographer and actually make money doing so! Suzy runs a live class for pro photographers called Home Grown where she really leans into the core principles of running a sustainable family photography business and how to master working with families. This class is offered twice a year - once in winter and once in summer so the next round of classes is launching this June! Make sure that you join her newsletter to learn more about learning from Suzy. __ ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me in Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, meet the talented India Earl, she’s been photographing people for the past 12 years and in addition to her photography business, she runs an educational site for photographers and creatives. In today’s chat, India shares with us how to avoid conflict with clients, and handle those uncomfortable conversations. India also has a few resources that can help you prepare your business to be not only successful but conflict-free: The Guide to Client Guide Customizable Contract Set  You can find more about India Here: Her Website Her Instagram Her Education Site __ ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me in Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, if you have been listening to the podcast for a while, you sure know Sam Jacobson. He’s been a guest on the podcast three times and I love having conversations with him because he has a pragmatic and science-backed sales approach to business. In today’s episode, Sam shares with us how to grow your referral network with the help of event planners, venues, and even your current and past clients. This episode is packed with actionable steps that you can implement into your business right away! YOU CAN FIND MORE ABOUT SAM HERE: IDEACTION CONSULTING SELL WEDDINGS LIKE A PRO | FB GROUP INSTAGRAM OWN YOUR BUSINESS PODCAST -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me in Patreon: www.patreon.com/thetogrepublic -- MORE EPISODES RELATED TO THIS TOPIC: 144: CLOSING LEADS AND OVERCOMING OBJECTIONS WITH SAM JACOBSON 158: HOW TO CREATE A WEBSITE THAT SELLS ITSELF WITH BLAIR DELAUBENFELS 160: COPYWRITING WITH KATY & SAM JACOBSON

Friend, meet Megan Kantor, she and her husband Nate, are the photographers behind Cedar & Pines and they focus on photographing elopements & weddings in the Western US  (and the world). In this episode, I had the chance to chat with Megan about creating content that connects you with your current and future clients! This episode is filled with simple and organic things that you can implement into your business right away! YOU CAN FIND MORE ABOUT MEGAN HERE: Cedar & Pines Instagram Cedar & Pines Website  -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Check out the episode notes for more information: https://thetogrepublic.com/podcast/creating-content-to-connect-with-your-client-with-megan-kantor Join me in Patreon: www.patreon.com/thetogrepublic -- This episode was sponsored by Smart Albums Friend, If you want to increase the revenue of your business I suggest you start selling albums! Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business! With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow. Find more about Smart Albums on pixellu.com

Friend, this episode with Blair Delaubenfels is packed with content & inspiration if you are looking to start a personal project! Although the last couple of years have been very challenging for some of us, personal projects can be the space you need to recharge, get creative, and most importantly do something just because you love it. YOU CAN FIND MORE ABOUT BLAIR HERE: WORLD’S BEST WEDDING PHOTOS  ART LIFE & BUSINESS -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Check out the episode notes for more information: https://thetogrepublic.com/podcast/personal-projects-with-blair-delaubenfels Join me in Patreon: www.patreon.com/thetogrepublic -- This episode was sponsored by Smart Albums Friend, If you want to increase the revenue of your business I suggest you start selling albums! Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business! With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow. Find more about Smart Albums on pixellu.com

Friend, this is one of the most important data you should be tracking in your business! Where are your inquiries coming from? If you have a clear answer you can double down your efforts, or adjust your marketing tactics to see results. In this short episode, I go over how do I track my leads, and what do I do with this information. Remember, that not knowing your numbers will eventually cost you money in your business, so if you’re not tracking this is the year to start doing so! Other Episodes Covering This topic: In Episode 119 I talk about 5 reasons tracking your progress is great for your business. Listen now! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Check out the episode notes for more information: https://thetogrepublic.com/podcast/where-are-your-inquiries-coming-from -- This episode was sponsored by Smart Albums Friend, If you want to increase the revenue of your business I suggest you start selling albums! Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business! With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow. Find more about Smart Albums on pixellu.com

Friend, happy 2022! The beginning of a new year is always exciting, and the time to plan new goals. But doing so can be an intimidating task. In this episode, I chat about goals, projects, and the difference between them. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Check out the episode notes for more information: https://thetogrepublic.com/podcast/the-difference-between-a-goal-and-a-project