

Marketing Tips for Photographers | The Tog Republic Podcast
Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Episodes
Mentioned books

May 6, 2021 • 50min
143: Como Conectar Con Futuros Clients & Amplificar Su Experiencia Con Tae Kim (Episode in Spanish)
Te presento a Tae Kim, un fotógrafo muy exitoso de México y además educador y director del proyecto Be Here Now.
En este episodio charlamos acerca de como crear buenas conexiones con futuros clientes y como amplificar su experiencia durante el tiempo que trabajamos con ellos.
Tae nos comparte su punto de vista y la importancia que tiene ir más allá de lo que es esperado.
Tae tiene un podcast increíble donde habla de muchos temas de negocio, así que queda super recomendado que lo sigan y se subscriba.
Chequea las notas de este episodio para mas informacion: https://thetogrepublic.com/podcast/como-conectar-con-futuros-clientes-y-amplificar-su-experiencia
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

May 4, 2021 • 34min
142: All About Albums with Ryanne Hollies
Friend, meet the super talented Ryanne Hollis, in addition to being a great photographer, she’s also into albums and how they can transform your business!
In today’s episode, we chatted about all things albums. From design to some of the best companies out there, Ryanne shares with us how albums can amplify the clients’ experience while also increasing your revenue.
If you have been on the fence about offering albums to your clients, whether you are a wedding or family photographer this episode is right for you!
Ryanne is also launching her class, The Album Workshop, a self-paced class that covers everything album-related! From designing to selling you will learn all the ins and outs of albums and how to use them as a tool to serve your clients and make more money!
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/all-about-albums-with-ryanne-hollies
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching

Apr 29, 2021 • 47min
141: Como Empezar Desde Cero En Otro Pais Con Diego Velasquez (Episode in Spanish)
Friend, hoy tenemos como invitado a Diego Velasquez. Diego ha empezado su negocio de matrimonio de bodas en 3 países deferentes: Venezuela, Estados Unidos & España.
Empezar desde cero no es fácil, y mucho menos cuando el mercado es completamente diferente, pero Diego nos comparte unos buenos tips de como el movió su negocio, y sobresalió en su tres ciudades diferentes
Chequea las notas de este episodio para mas informacion: https://thetogrepublic.com/podcast/como-empezar-desde-cero-en-otro-pais
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Apr 27, 2021 • 1h 4min
140: How To Build Strong Connections with Your clients with Daniel Moyer
Friend, meet Daniel Moyer, he’s a fantastic photographer based in Pennsylvania and in today’s episode we are chatting about creating strong connections with your clients!
Obviously, we want to have the best relationships with our clients so all the months leading to their event will be enjoyable, but also, so our clients are so happy with us and our services, that they gladly refer us to their friends and family.
In today’s episode, Daniel explains to us, how he approaches his clients and how he nurtures their relationships to have a long-lasting bond with couples that goes far beyond their wedding day. This episode is packed with information and I hope you enjoy it!
Daniel also runs a great Instagram account for photographers and a podcast. So make sure you connect with him and subscribe. You can find a link to all his platforms below.
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-build-strong-connections-with-your-couples-with-daniel-moyer
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching

Apr 20, 2021 • 30min
139: Content & Community With Stacey Owen
Friend, meet the super talented Stacey Owen! After our chat, we realized that we are actually marketing besties and that we share so many ideas about business & marketing! (so you can expect to hear more episodes with Stacey in the future).
In today’s chat, we talk about community and why it is important to have people in your life who support you, inspire you, and help you reach your goals. And Stacey knows a lot about community! In addition to running Pepper —an agency that provides modern marketing and content strategy to creative entrepreneurs, she’s also the founder of Conference + Chill—the first of its kind, an ongoing worldwide virtual photography conference.
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/community-with-stacey-owen
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching

Apr 13, 2021 • 16min
138: Planning a Mini Session Day? Listen to This episode First
Friend, with Mother’s Day just around the corner, I want you to be prepared if you are going to host a day of mini sessions.
Mini Sessions can be a very overwhelming marketing strategy, but if you do them right, the results can be fantastic. In today’s chat, I”m sharing with you some tips on how to make your mini sessions profitable and most importantly having your clients coming back for a full session!
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information:
The Art of Pinning Class: https://thetogrepublic.com/pinterest
1:1 Coaching Program: https://thetogrepublic.com/coaching

Apr 9, 2021 • 17min
137: How To Cultivate Relationships With Vendors
"It takes a village to raise a child"
but let’s change “raise a child” to GROW YOUR BUSINESS!
I’m a big fan of having strong relationships with vendors, after all, if you show love and appreciation for them they will do the same for you.
And this is not only about helping them be seen but also connecting them with your audience and your future clients! If you do this, you’re adding value to both parties and in my book, this is a win-win situation.
So in today’s episode, I’m sharing with you five simple strategies that you can implement TODAY to start building stronger relationships with vendors you love or want to work with them in the near future.
This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-cultivate-relationships-with-vendors

Apr 8, 2021 • 1h
136: Tus Fotos No Se Venden Solas Con Rafa Rodero (Episode in Spanish)
Friend, que gusto me da preséntate al super talentoso Rafa Rodero! Rafa es consultor, formador y ponente que se especializa en marketing y gestión de negocios para fotógrafos.
A veces como fotógrafos pensamos que el simple echo de tener fotos bonitas es suficiente para sobresalir y tener un negocio exitoso, cuando la verdad es que sin un buen plan de marketing no importa que tan bueno seas porque al final del día: TUS FOTOS NO SE VENDEN SOLAS.
En esta charla, Rafa nos cuenta de la importancia de tener un buen plan de marketing y como usar plataformas como Instagram para posicionar nuestro negocio y conectarnos no solo con futuros clientes, sino con proveedores que nos pueden ayudar a crecer.
Les recomiendo mucho que escuchen este episodio hasta el final, ya que Rafa nos compartió un muy buen tip que te puede ayudar a crecer tu marca personal.
Chequea las notas de este episodio para mas informacion:
https://thetogrepublic.com/podcast/tus-fotos-no-se-venden-solas-con-rafa-rodero
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Mar 30, 2021 • 54min
135: The Benefits of Online Galleries with Nirit and Amir from Pic Time
Friend, if you want to give your clients a fantastic experience while also expanding your business, having a strong online gallery platform is the way to go! Meet Nirit and Amir, they are the power duo behind Pic Time.
Pic Time is an online gallery platform that in addition to delivering your images to your clients in a beautiful and elegant way, it allows you to maximize your opportunity to sell products after you deliver a session or wedding.
I have been using Pic Time since November 2020, and to be 100% honest, I’m mindblown by it!
As a busy professional, and a one-woman show (a.k.a I do everything in my business), Pic Time is helping me streamline how I present the galleries to my clients in a beautiful way while allowing me to have more time to focus on other aspects of my business.
Pic Time has tons of benefits and features for photographers, so listen to this episode to find out how you can you the platform to grow your brand awareness, serve your clients in an effective way, and create extra income for additional sales.
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/online-galleries-with-pic-time

Mar 23, 2021 • 13min
134: Why Are you Getting Ghosted and How to Fix it
Before we even jump into today’s chat, I just want to clarify that EVERYBODY gets ghosted. What we want, is to minimize the number of times this happens in your business. That being said, today’s episode is short and to the point. I address four reasons why you might be getting ghosted, and how to fix them.
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
____
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
____
Check out the episode notes for more information: https://thetogrepublic.com/podcast/why-are-you-getting-ghosted-and-how-to-fix-it