Marketing Tips for Photographers | The Tog Republic Podcast

Carolina Guzik
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May 18, 2021 • 48min

145: Outsourcing Your Editing With Nathan Holritz

Friend, meet Nathan Holritz, he’s the founder of photographersedit.com and in today’s episode we’re chatting about why outsourcing your edits is actually an investment in your business. If you are like me, perhaps you do it all! And although that can be great, the reality is that at some point help is needed if we want to grow. Editing is one of those tasks that feel very personable, and maybe even hard to delegate, but once you take a look at the big picture ( no pun intended) and we realized that our time as creators/business owner/ entrepreneur is better spent somewhere else, then outsourcing our editing sounds like the best idea ever! In this chat, Nathan shares with us how his company works, why outsourcing is actually a great opportunity to grow your business, make more money, and maybe even be happier :) Nathan is also the host of the Bokeh Podcast, with over 500 episodes you can be sure that you will find a topic you like in his library. Make sure you subscribe and leave him a review :) Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/outsourcing-your-editing-with-nathan-holritz The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching
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May 13, 2021 • 49min

144: Closing Leads & Overcoming Objections With Sam Jacobson

Friend, if you don’t know who Sam Jacobson is I’m sure that you will be a fan after listening to this episode. Sam helps event pros book and charge more with science-backed sales approaches honed over 15 years in the wedding industry! Whatever it is, the way you tell your story online can make all the difference. He focuses on how to guide the buyer’s journey, how to discover couples’ real needs, and how to create sales proposals that sell themselves. In this episode, we talked about the reasons why you are getting ghosted, how to prepare yourself to close a lead and how to overcome objections. By now you should know that I love actionable steps and Sam doesn’t hold back! He shares with us step by step his number one strategy to avoid getting ghosted. Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/closing-leads-and-overcoming-objections-with-sam-jacobson The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching
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May 6, 2021 • 50min

143: Como Conectar Con Futuros Clients & Amplificar Su Experiencia Con Tae Kim (Episode in Spanish)

Te presento a Tae Kim, un fotógrafo muy exitoso de México y además educador y director del proyecto Be Here Now. En este episodio charlamos acerca de como crear buenas conexiones con futuros clientes y como amplificar su experiencia durante el tiempo que trabajamos con ellos. Tae nos comparte su punto de vista y la importancia que tiene ir más allá de lo que es esperado. Tae tiene un podcast increíble donde habla de muchos temas de negocio, así que queda super recomendado que lo sigan y se subscriba. Chequea las notas de este episodio para mas informacion: https://thetogrepublic.com/podcast/como-conectar-con-futuros-clientes-y-amplificar-su-experiencia Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic
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May 4, 2021 • 34min

142: All About Albums with Ryanne Hollies

Friend, meet the super talented Ryanne Hollis, in addition to being a great photographer, she’s also into albums and how they can transform your business! In today’s episode, we chatted about all things albums. From design to some of the best companies out there, Ryanne shares with us how albums can amplify the clients’ experience while also increasing your revenue. If you have been on the fence about offering albums to your clients, whether you are a wedding or family photographer this episode is right for you! Ryanne is also launching her class, The Album Workshop, a self-paced class that covers everything album-related! From designing to selling you will learn all the ins and outs of albums and how to use them as a tool to serve your clients and make more money! Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/all-about-albums-with-ryanne-hollies The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching
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Apr 29, 2021 • 47min

141: Como Empezar Desde Cero En Otro Pais Con Diego Velasquez (Episode in Spanish)

Friend, hoy tenemos como invitado a Diego Velasquez. Diego ha empezado su negocio de matrimonio de bodas en 3 países deferentes: Venezuela, Estados Unidos & España.  Empezar desde cero no es fácil, y mucho menos cuando el mercado es completamente diferente, pero Diego nos comparte unos buenos tips de como el movió su negocio, y sobresalió en su tres ciudades diferentes Chequea las notas de este episodio para mas informacion: https://thetogrepublic.com/podcast/como-empezar-desde-cero-en-otro-pais Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic
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Apr 27, 2021 • 1h 4min

140: How To Build Strong Connections with Your clients with Daniel Moyer

Friend, meet Daniel Moyer, he’s a fantastic photographer based in Pennsylvania and in today’s episode we are chatting about creating strong connections with your clients! Obviously, we want to have the best relationships with our clients so all the months leading to their event will be enjoyable,  but also, so our clients are so happy with us and our services, that they gladly refer us to their friends and family. In today’s episode, Daniel explains to us, how he approaches his clients and how he nurtures their relationships to have a long-lasting bond with couples that goes far beyond their wedding day. This episode is packed with information and I hope you enjoy it! Daniel also runs a great Instagram account for photographers and a podcast. So make sure you connect with him and subscribe.  You can find a link to all his platforms below. ____ Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-build-strong-connections-with-your-couples-with-daniel-moyer The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching
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Apr 20, 2021 • 30min

139: Content & Community With Stacey Owen

Friend, meet the super talented Stacey Owen! After our chat, we realized that we are actually marketing besties and that we share so many ideas about business & marketing! (so you can expect to hear more episodes with Stacey in the future). In today’s chat, we talk about community and why it is important to have people in your life who support you, inspire you, and help you reach your goals. And Stacey knows a lot about community! In addition to running Pepper —an agency that provides modern marketing and content strategy to creative entrepreneurs, she’s also the founder of Conference + Chill—the first of its kind, an ongoing worldwide virtual photography conference. ____ Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/community-with-stacey-owen The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching
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Apr 13, 2021 • 16min

138: Planning a Mini Session Day? Listen to This episode First

Friend, with Mother’s Day just around the corner, I want you to be prepared if you are going to host a day of mini sessions. Mini Sessions can be a very overwhelming marketing strategy, but if you do them right, the results can be fantastic. In today’s chat, I”m sharing with you some tips on how to make your mini sessions profitable and most importantly having your clients coming back for a full session! ____ Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching
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Apr 9, 2021 • 17min

137: How To Cultivate Relationships With Vendors

"It takes a village to raise a child" but let’s change “raise a child” to GROW YOUR BUSINESS! I’m a big fan of having strong relationships with vendors, after all, if you show love and appreciation for them they will do the same for you. And this is not only about helping them be seen but also connecting them with your audience and your future clients! If you do this, you’re adding value to both parties and in my book, this is a win-win situation. So in today’s episode, I’m sharing with you five simple strategies that you can implement TODAY to start building stronger relationships with vendors you love or want to work with them in the near future. This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website! With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY! ____ Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-cultivate-relationships-with-vendors
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Apr 8, 2021 • 1h

136: Tus Fotos No Se Venden Solas Con Rafa Rodero (Episode in Spanish)

Friend, que gusto me da preséntate al super talentoso Rafa Rodero! Rafa es consultor, formador y ponente que se especializa en marketing y gestión de negocios  para fotógrafos. A veces como fotógrafos pensamos que el simple echo de tener fotos bonitas es suficiente para sobresalir y tener un negocio exitoso, cuando la verdad es que sin un buen plan de marketing no importa que tan bueno seas porque al final del día: TUS FOTOS NO SE VENDEN SOLAS. En esta charla, Rafa nos cuenta de la importancia de tener un buen plan de  marketing y como usar plataformas como Instagram para posicionar nuestro negocio y conectarnos no solo con futuros clientes, sino con proveedores que nos pueden ayudar a crecer. Les recomiendo mucho que escuchen este episodio hasta el final, ya que  Rafa nos compartió un muy buen tip que te puede ayudar a crecer tu marca personal. Chequea las notas de este episodio para mas informacion: https://thetogrepublic.com/podcast/tus-fotos-no-se-venden-solas-con-rafa-rodero Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

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