

Marketing Tips for Photographers | The Tog Republic Podcast
Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Episodes
Mentioned books

Mar 30, 2021 • 54min
135: The Benefits of Online Galleries with Nirit and Amir from Pic Time
Friend, if you want to give your clients a fantastic experience while also expanding your business, having a strong online gallery platform is the way to go! Meet Nirit and Amir, they are the power duo behind Pic Time.
Pic Time is an online gallery platform that in addition to delivering your images to your clients in a beautiful and elegant way, it allows you to maximize your opportunity to sell products after you deliver a session or wedding.
I have been using Pic Time since November 2020, and to be 100% honest, I’m mindblown by it!
As a busy professional, and a one-woman show (a.k.a I do everything in my business), Pic Time is helping me streamline how I present the galleries to my clients in a beautiful way while allowing me to have more time to focus on other aspects of my business.
Pic Time has tons of benefits and features for photographers, so listen to this episode to find out how you can you the platform to grow your brand awareness, serve your clients in an effective way, and create extra income for additional sales.
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/online-galleries-with-pic-time

Mar 23, 2021 • 13min
134: Why Are you Getting Ghosted and How to Fix it
Before we even jump into today’s chat, I just want to clarify that EVERYBODY gets ghosted. What we want, is to minimize the number of times this happens in your business. That being said, today’s episode is short and to the point. I address four reasons why you might be getting ghosted, and how to fix them.
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/why-are-you-getting-ghosted-and-how-to-fix-it

Mar 18, 2021 • 48min
133: La Experiencia Nomad Con Amanda Watt (Episode in Spanish)
Friend, hoy tengo como invitada a la maravillosa y aventurera Amanda Watt! En los últimos años Amanda ha creado una experiencia para fotógrafos realmente inolvidable en la mitad del desierto Marroquí. Les presento: The Nomad Experience Workshop!
En esta charla Amanda nos comparte lo que es "The Nomad Workshop" y para quien fue creado, de una vez les cuento que esta experiencia es para fotógrafos que están buscando más allá de un taller educativo, y quieren además de aprender, compartir en comunidad, desconectarse del mundo y conectarse consigo mismo.
Chequea las notas de este episodio para mas informacion:
https://thetogrepublic.com/podcast/la-experiencia-nomad-con-amanda-watt
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Mar 16, 2021 • 41min
132: A chat about enneagrams with Ellie McKinney
Friends, meet my new friend Ellie McKinney, in addition to being a fantastic wedding photographer, she’s also a coach for photographers and an enneagram enthusiast!
So in today’s chat, Ellie shares her opinion (important to clarify this, as she even acknowledges that she’s an enthusiast, not a certified expert) as to why knowing your enneagram number is good for your business, and how you can use it as a tool to better your brand.
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/enneagrams-with-ellie-mckinney

Mar 9, 2021 • 34min
131: Outsourcing and Making More Money With Sara Monika
Friend, meet the talented Sara Monika. She’s a wedding photographer based in Toronto, Canada, and in today’s episode, we’re chatting about how outsourcing has changed her business and allows her to make more money!
If you have been considering outsourcing but have concerns about how this investment is going to reflect in your business bank account, this episode is perfect for you.
Spoiler alert, outsourcing can actually help you make more money! Confused about this statement? Just listen to today’s episode to find out how Sara Monika does it!
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/outsoursing-and-making-more-money-with-sara-monika

Mar 2, 2021 • 41min
130: A conversation About boundaries With Kate Thompson
Friend, if you have been struggling with setting boundaries this episode is for you! In this episode, we chat about personal as well as business boundaries and we also share some practical ideas that you can take to apply in your life.
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/boundaries-with-kate-thompson

Feb 25, 2021 • 57min
129: Errores que Cometemos En El Negocio Con Citlalli Rico (Episode in Spanish)
Hoy tengo una gran invitada! Su nombre es Citlalli Rico y ademas de ser una fotografa super talentosa, es tambien una gran persona. Esta charla es acerca de los errores que cometemos en nuestro negocio. Aunque sea un tema un poquito incomodo, es algo de lo que debemos de hablar!
Estamos acostumbrados a solo compartir nuestro exitos, mostrar siempre el lado positivo del negocio, pero tambien es importante hablar de las cosas en las que hemos fallado y que quisas hemos echo mal. Tocar esos teman nos ayuda no solo a darle perspectiva a ese momento que quisas no fue tan chevere vivir, pero tambien ayuda a que gente que esta en la industria aprenda de tus errores.
En este episodio nombre una compañía que es la que me ha salvado cuando los HD externos me han fallado. Así que les queda super recomendado Backblaze. Aquí les dejo un link para que tengan 15 días gratis backblaze.com/togrepublic
Chequea las notas de este episodio para mas informacion:
https://thetogrepublic.com/podcast/errores-que-cometemos-en-el-negocio-con-citlalli-rico
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Feb 23, 2021 • 38min
128: Reinventing Yourself With Sarah Krieg
Friend, meet the uber-talented Sarah Krieg! Her work is full of color and character. In the past 2 decades, she has had several successful careers, and in today’s episode, we’re chatting about how to reinvent yourself.
If the pandemic has ruined your mojo and you feel like you need to try something new, then this episode is for you! Sarah shares with us parts of her life and how she has used her curiosity to keep herself entertained while turning passions into careers.
This has been one of my favorite episodes, not only because Sarah is a fantastic guest, but because her own story has motivated me to try new things and explore different possibilities with my photography.
If you’re looking for a “feel good” episode with a side of marketing, this chat is for you!
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
____
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/reinventing-yourself-with-sarah-krieg

Feb 16, 2021 • 29min
127: All About Instagram Hashtags With Nicole Doumato
Friend, meet Nicole Doumato, an Instagram strategist and content creator. In today’s chat Nicole shares with us all about Instagram Hashtags, how they work, why do we need them and she even debunked some myths around them.
Nicole is also hosting a webinar where she will teach us how to create content that racks up massive saves & shares on Instagram. This class is going to be fantastic and I hope you can join!
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
____
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/instagram-hashtags-with-nicole-doumato

Feb 10, 2021 • 44min
126: All About Pricing With Bryan Caporicci
Friend, meet Bryan Caporicci a talented photographer, business educator, podcast host, founder of Sprout Studio, and author of the book Pricing for Profit.
In this episode, we chat about pricing and value! This conversation goes beyond a mathematical formula and expands on the concept of value and the client’s perception.
This chat is perfect for any photographer that needs some clarity regarding pricing!
Bryan also offers a very useful spreadsheet that can help you calculate your pricing. Just make sure you send him a DM on Instagram and tell him you found him on The Tog Republic.
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
____
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
____
Check out the episode notes for more information: https://thetogrepublic.com/podcast/photography-pricing-with-bryan-caporicci


