

Marketing Tips for Photographers | The Tog Republic Podcast
Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Episodes
Mentioned books

Jan 26, 2021 • 47min
123: Food Photography With Libby Volgyes
Friend, if you have been wondering about food photography this chat is for you! Food photography is a genre of photography that I know nothing about, so I’m so happy to have this chat with Libby where she explains this topic, who her clients are, and how to find them.
If you have been thinking about expanding your photography skills or trying something new, perhaps this genre of photography is for you!
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/food-photography-with-libby-volgyes

Jan 19, 2021 • 31min
122: Real Estate Photography With Brian Berkowitz
Friend, If you have been thinking about expanding your photography business or branching out into a different genre due to the pandemic, this episode will be perfect for you. In this episode, I had the chance to speak with Brian Berkowitz about the details of Real Estate, Interior Design, and Architecture photography.
Brian shares with us some tips on how to get started, plus many great ideas on how to maximize the opportunity to use one job to cater to many different clients.
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/real-estate-photography-with-brian-berkowitz

Jan 12, 2021 • 52min
121: Goal Setting + Mindset with Jai Long
Friend, what a better way to start this 2021, than with a chat with the super talented Jai Long about goal setting and mindset! If you don’t know Jai let me introduce you! He’s a business coach, a photographer, a podcaster, and an all-around great human being.
In this episode, he shares with us why setting goals is crucial for your business and your personal growth, why we should go after huge, scary goals, and the mindset to keep you on track and motivated.
we also talked about momentum, risks, and most importantly TAKING ACTION!
This episode’s a great start to 2021, and honestly a great listen whenever you need a pep talk!
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
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This episode was also sponsored by HoneyBook. Honeybook is a client management system that can help you get your digital contracts sign, collect payments, and streamline your communication with your clients.
You can get started with 50% off your first year when you visit share http://share.honeybook.com/togrepublic or use the code togrepublic
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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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Check out the episode notes for more information: https://thetogrepublic.com/podcast/goal-setting-with-jai-long

Jan 7, 2021 • 1h 8min
120: Tips De Mercadeo Para Bodas De Destino Con Pablo Laguia (Episode in Spanish)
Que placer empezar este año con esta charla con el super talentozo Pablo Laguia. Bodas de destino es el sueño de muchos fotografos, pero para conseguirlas necesitas no solo un buen portafolio, si no tambien una buena estrategia de mercadeo!
En esta charla Pablo comparte con nosotros muchos tips en como promocionar nuestro negocio en otros mercados y lo mas importante, como crear relaciones con provedores.
Chequea las notas de este episodio para mas informacion:
https://thetogrepublic.com/podcast/mercadeo-para-bodas-de-destino-con-pablo-laguia
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Jan 5, 2021 • 15min
119: Five Reasons Tracking Your Progress Is Great For Your Business
Happy 2021! WE MADE IT, and to start this new year with the right attitude I want to share with you five reasons why tracking your progress is great for your business and goals!
To be honest, tracking is new to me, and something that I started using in 2020, but thanks to it, I stayed focus during one of the most difficult years if my business, and all the tracking that I did, also kept me motivated to keep working on it.
So if you want to get some momentum in 2021, plus stay focused and on track with your goals, this episode is for you!
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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
____
This episode was also sponsored by HoneyBook. Honeybook is a client management system that can help you get your digital contracts sign, collect payments, and streamline your communication with your clients.
You can get started with 50% off your first year when you visit share http://share.honeybook.com/togrepublic or use the code togrepublic
____
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
____
Check out the episode notes for more information: https://thetogrepublic.com/podcast/five-reasons-tracking-your-progress-is-great-for-your-business

Dec 15, 2020 • 46min
118: Consistency In Your Photography Business With Bobbi Sheridan
Friend, meet the talented Bobbi Sheridan, I have been a fan of her work for at least a decade and it was absolutely fantastic to have her as a guest on the podcast.
In this episode, we talk about the importance of consistency in your work! Bobbi explains how consistency goes beyond editing and extends into how you make your clients feel as well. Bobbi shares with us some amazing and applicable tips that you can implement into your business right away!
This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/consistency-in-your-photography-business-with-bobbi-sheridan

Dec 11, 2020 • 42min
117: Fotografia Comercial Con Juan Sebastian Pinilla (Episode in Spanish)
Amigos hoy tenemos como invitado al super talentoso Juan Sebastian Pinilla! En esta charla conversamos acerca de fotografia comercial, inspiracion y un poquito acerca de mercadeo.
Juan Sebastian comparte con nosotros su punto de vista acerca de la fotografia y como el usa la camara para conectarse con gente y crear imagines cautivadoras.
Chequea las notas de este episodio para mas informacion y los enlaces de la clase de fotografia Stock: https://thetogrepublic.com/podcast/fotografia-comercial-con-juan-sebastian-pinilla
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Dec 8, 2020 • 54min
116: Couples Photography & Vulnerability With Kayla Ruiz
Friend, If you haven’t seen Kayla’s work you need to check out her IG account right away! Her work is steamy, fun, intimate, and obviously, very very sexy!
In today’s chat, Kayla explains her process and how she approaches couples photography. This chat is very interesting because we also got to chat about vulnerability, intimacy, and consent ( Yes! Consent is a word that’s super important in the photography world!).
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/couples-photography-with-kayla-ruiz

Dec 1, 2020 • 40min
115: Positioning your YOUness With Britney Jeanine
Friend, meet the super talented Britney Jeanine. She’s a business coach and pivot strategist and in this episode, we are talking about positioning what makes you YOU. This conversation is filled with amazing nuggets that can help you find your voice, stand out in your market, and find the confidence to promote yourself.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/positioning-your-youness-with-britney-jeanine

Nov 24, 2020 • 56min
114: How To Be Fearless With Your Photography With Huy Nguyen
Friend, meet Huy Nguyen a super talented photographer and the founder of Fearless Photographers.
In this chat, Huy shares with us how to be fearless in your photography, how to assess risk, and most importantly how to stay creative.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-be-fearless-with-your-photography-huy-nguyen


