

Marketing Tips for Photographers | The Tog Republic Podcast
Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Episodes
Mentioned books

Nov 17, 2020 • 53min
113: Debunking Photography Business Related Myths
Hello Friend! On Today’s episode my friend Sonju and I are talking about some of the “myths” we have seen on Facebook groups and we are debunking them!
Facebook groups are great to create community, find new friends, and interact with fellow photographers, but every now and then photography myths are posted, and people can really take them to heart. So we are here to chat about some of these topics, give our honest opinions about them, and hopefully debunk some of these myths.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/debunking-photography-myths

Nov 10, 2020 • 56min
112: How to Lead a Phone Consultation with Robert J Hill
Friend, meet Robert J Hill a fantastic business coach and former wedding photographer.
In this chat, Robert shares with us his approach to phone consultations, why he thinks they can make a difference in your business, and he even shares some tips with us on how to get the conversation going.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-lead-a-phone-consultation-with-robert-j-hill

Nov 3, 2020 • 46min
111: How to Diversify Your Business With Terrica
Friend, if 2020 has taught us anything, it’s that we shouldn't have all our eggs in one basket.
In this episode, I had the opportunity to chat with the amazing Terrica. She’s a wedding planner that has monetized her expertise and created multiple successful businesses as a result. This conversation is also a masterclass in wording! Terrica shares with us how some words are perceived better than others and ultimately help you with your sales.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-diversify-your-business-with-terrica

Oct 27, 2020 • 35min
110: How To Sell With Consent With Katy Prince
Friend, this episode is really going to blow your mind!
Selling is something that we need to do often in our business, after all, no sales means no money and that means bye-bye business. But have you thought about the way you’re selling your products and services??
Let me introduce you to Katy Prince and her concept of “Sell With Consent”
con·sent: /kənˈsent/ permission for something to happen.
Katy is an ethical copywriting expert & sales coach. She also the founder of The Squirm-Free School of Business. She helps service-based entrepreneurs master the art of "Squirm-Free" selling, so they can increase their revenue and their impact, without compromising who they are and what they stand for.
In this episode, Katy shares with us so many great tips that will definitely help you become better at delivering on the sales you need to grow and succeed!
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/sell-with-consent-with-katy-prince

Oct 20, 2020 • 1h 7min
109:How To Photograph Cool Wedding Images With Sam Hurd
Friend, this conversation with the super talented Sam Hurd might be what your brain and soul need right now to get those creative ideas flowing again! During this chat, Sam talks about creating trust with your clients and how that will translate into the freedom to create images that will not only be conceptual but mesmerizing as well.
This candid conversation is packed with great creative and marketing nuggets that you can incorporate into your business right now.
This episode was sponsored by Backblaze. Get a 15-day free trial at backblaze.com/togrepublic
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/cool-wedding-images-with-sam-hurd

Oct 16, 2020 • 56min
108: Fotografia De Bodas Con Victor Lax (Episode in Spanish)
Nos vamos con un episodio mas en Español y hoy tenemos como invitado al super talentoso Victor Lax! En esta charla conversamos acerca de fotografia de bodas.
Victor tambine comparte con nosotros como crecio su negocio para ser reconocido a nivel mundial y nos comparte unos cuantos tips que podemos implementar en nuestros propios negocio.
Esta charla fue muy candida y entretenida, y de verdad que fue un gusto porder hablar sobre la parte creativa de la fotografia y tambienun poco de la parte del negocio.
Chequea las notas de este episodio para mas informacion y los enlaces de la clase de fotografia Stock: https://thetogrepublic.com/podcast/fotografia-de-bodas-con-victor-lax
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Oct 13, 2020 • 48min
107: How to Work With Name Brands With Tash Haynes
If you have been wondering how to pivot your business and work with name brands this episode is right for you!
Tash shows us how sharing her story and family in social media connected her with brands like Old Navy and how she got to create the content for the ads, be in the ads, and photograph the ads.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-work-with-name-brands-with-tash-haynes

Oct 6, 2020 • 46min
106: All About CRM Systems with Scott Josuweit
Friend, If you have been considering getting a CRM system for your photography business, this conversation is for you! In this episode, Scott Josuweit walks us through all the benefits of having a CRM system in place not only to keep you organize (and sane) but also how you can use it to upsell your products!
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/crm-systems-with-scott-josuweit

Sep 29, 2020 • 44min
105: Brand Photography With Jessie Wyman
Friend, meet the super talented Jessie Wyman, she’s a Brand Photographer based in Boston. In this episode, Jessie shares a little bit of her workflow, how to prepare for a session, and how to manage expectations. We also cover a bit of her pricing and collections structure.
Jessie is hosting a FREE masterclass on Brand Photography on October 6, 2020, at 1:00 PM EST make sure you register here for it here: https://jessiewymanphotography.com/brandingmasterclass
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/brand-photography-with-jessie-wyman

Sep 25, 2020 • 35min
104: Fotografia Stock con Santi Nuñez (Episode in Spanish)
Nos vamos con el tercer episodio en Español y hoy tenemos como invitado al super talentoso Santi Nuñez! En esta charla, Santi comparte con nosotros su pasion por fotografia Stock y como ingresar en ese negocio.
Este episodio esta lleno de informacion y espero les abra las puertas a un genero de fotografia que puede ayudar a crecer tu negocio.
Chequea las notas de este episodio para mas informacion y los enlaces de la clase de fotografia Stock: https://thetogrepublic.com/podcast/fotografia-stock-santi-nunez
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic


