

Marketing Tips for Photographers | The Tog Republic Podcast
Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Episodes
Mentioned books

Sep 22, 2020 • 46min
103: How To Attract Your Dream Clients With Vicki Knights
Friend, meet the amazing Vicky Knights, she’s a talented photographer and podcast host based in England. In today’s conversation, we are chatting about how to attract your dream clients!
In this episode, we chat about the things you need to do to become a magnet for your dream clients and the importance of adding your personality to the mix. Vicky also shares an important strategy on how to anticipate your client’s needs, pain points, and how to use that information to market to them!
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-attract-your-dream-clients-with-vicky-knights

Sep 15, 2020 • 49min
102: A Conversation About Inclusion & Diversity with Saori + Devante From Spirit Of Revelry
Friend, this episode is an honest and raw conversation with Saori & DeVante, the photography duo behind Spirit Of Revelry. In this chat, they opened up about their own experiences and share some knowledge on how we can do better in the photography industry.
Check out the episode notes for more information: https://thetogrepublic.com/podcast/a-conversation-about-inclusion-and-diversity
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Sep 8, 2020 • 51min
101: How to Upsell by Focusing on Value with McKenzie Bigliazzi
Friends, meet the super cool McKenzie Bigliazzi, she’s a talented photographer and educator based out of Colorado. In today’s conversation, we are chatting about how to upsell by focusing on value.
This conversation is really important as we break down some of the misconceptions photographers have around the word “value”. McKenzie also shares with us some great ideas you can implement in your own business.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-upsell-by-focusing-on-value-with-mckenzie-bigliazzi

Sep 1, 2020 • 16min
100: Five reasons IG stories are a great marketing strategy for your business
Friends, let’s celebrate!!! We made it to episode #100 and to celebrate let’s talk about one of my favorite topics: IG STORIES!!!!!
In this episode, I share with all of you 5 reasons why IG stories are a great marketing strategy for your business and I also share some examples so you can get inspired!
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Check out the episode notes for more information: https://thetogrepublic.com/podcast/five-reasons-ig-stories-are-a-great-marketing-strategy-for-your-business

Aug 26, 2020 • 38min
99: How To finalize a booking & avoid getting ghosted With Michelle Harris
In this episode, with Michelle Harris, we chat about how to finalize a booking and a sweet tip to avoid getting ghosted. So if you want to up your booking process this chat is perfect for you!
Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-finalize-a-booking-with-michelle-harris
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Aug 20, 2020 • 28min
98: Como Adaptarnos a Los Cambios & Mantenernos Creativos Con Fer Juaristi (Episode in Spanish)
Nos vamos con el segundo episodio en Español y hoy tenemos como invitado al super talentoso Fer Juaristi.
En esta charla hablamos de tomar riesgos y estar un poco mas abierto a las posibilidades que se nos presentan. Durante esta pandemia el ser ingenioso ha sido una clave no solo generar ingresos, si no tambien para explorar otras posibilidades para crecer nuestros negocios.
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Aug 18, 2020 • 54min
97: How To Create A Strategy For Your Seo With Nina Larsen
In this conversation, Nina explains why having a concrete goal to what you want to achieve with your website is more useful than just focusing on keywords alone. Nina also explains how to use your knowledge as a photographer to actually create content that your future clients are looking for, and position yourself as an expert.
Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-create-a-strategy-for-your-seo-with-nina-larsen
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Aug 11, 2020 • 14min
96: Tools To help build a Fantastic Website
Friend, I have been doing several Website Reviews and I keep seeing some of the same issues across the board. In this short episode, I share with you some of my favorite tools, platforms, plugins, and companies that can help you get the website of your dreams.
Check out the episode notes for more information: https://thetogrepublic.com/podcast/tools-to-help-you-build-a-photography-website
Book your Website Review now: https://thetogrepublic.com/website-reviews
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Aug 5, 2020 • 17min
95: Your About Page is Not About You. WHAT?
Friend, you read that correctly! Your about page is not about you, but instead about what you do for your clients!
I know that sounds weird, or even like a contradiction, but in today’s episode I dive deep into this concept and I explain the reasoning behind it!
Book your Website Review now: https://thetogrepublic.com/website-reviews
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Aug 1, 2020 • 21min
94: Como Usar Pinterest Para Generar Mas Trafico En Tu Website (Episode in Spanish)
Bueno y nos vamos con el primer episodio en Español aqui en el Tog Republic! En este primer episodio voy a hablar de un tema que me encanta y es Pinterest!
En este episodio les cuento yo como uso Pinterest para conectarme con futuros clientes, y como uso la plataforma para atraer mas trafico a mi website.
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic


