

Marketing Tips for Photographers | The Tog Republic Podcast
Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Episodes
Mentioned books

Jul 28, 2020 • 20min
93: Four Marketing Lessons I Learned After Buying A Natural Deodorant
Friend, you might be thinking WTH does a natural deodorant have to do with your photography business, and the answer is nothing! (unless you stink and you need a good deodorant right now).
And this is one of the things I LOVE about marketing! You can learn marketing strategies from ANY business, and apply them to your own.
So in this episode, I share with you four marketing strategies a deodorant company used to get my money and have me raving about their brand. After all, this is also the goal we have for our own business, right?
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Jul 21, 2020 • 46min
92: Simple Sales System With Annemie Tonken
This episode with Annemie Tonken is packed with great information on how to set up a system that will allow you to fulfill your financial goals without having to sacrifice time with your family!
If you love the idea of doing IPS, but currently you don’t have the time or energy to do so, this chat will give some great ideas about how to cater to your clients and deliver a flawless experience without the time commitment of in-person sales.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Jul 14, 2020 • 40min
91: How to Scale Your Wedding Business With Kellie Daab
In today’s episode, I had the chance to speak with Kellie Daab, she is the founder of Wedding Industry Institute. With over 14 years of experience as an event planner and educator, she has taught wedding pros who to scale their business applying 4 core strategies.
So if you want to explore the possibility of scaling your business, listen now! :)
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Jul 7, 2020 • 1h 25min
90: Converting Inquiries Into Clients With Alan Berg
This has to be one of the most important steps in your business: converting a lead into a client!
In today’s episode, I had the chance to speak with Alan Berg about this topic and he shares with us so many amazing tips and strategies you can start using right now!
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May 19, 2020 • 49min
89: How Engaged Couples Are Using Instagram with Lauren Grove
In today’s episode, Lauren shares with us how engaged couples are using Instagram to plan the wedding and connect with possible vendors.
This episode is packed with information and data Lauren has collected, so listen now to gain some insights into this fantastic topic.
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May 5, 2020 • 46min
88: Understanding Google Analytics With Britt + Kelsey
Meet Britt + Kelsey! This duo is super knowledgeable in all things design, and today we are covering a topic that’s crucial for the success of your website and the content you create: Google Analytics!
Get Boost Your Website Traffic Bundle for Photographers:
https://launchyourdaydream.com/boost-website-traffic
Use the coupon code of TOGREPUBLIC, to get $50 off
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Apr 21, 2020 • 21min
87: Pinterest: A Client's Journey
In today’s episode, I talk about the client’s journey in Pinterest and how they use the platform to get inspiration and take action.
Link to Pinterest Class:
https://thetogrepublic.teachable.com/p/the-art-of-pinning
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Apr 14, 2020 • 44min
86: Legal COVID-19 Chat With Paige Hulse
Meet Paige Hulse, a fantastic lawyer that works with creatives! In this chat, Paige answered some of the main legal questions we are now facing at this unprecedented time in our businesses.
Paige's FREE COVID-19 Resources: https://www.shopcreativelaw.com/covid19
Follow us on IG: https://www.instagram.com/thetogrepublic/
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Apr 3, 2020 • 47min
85: How To Be Of Service To Your Clients During The Pandemic With Annie Lee
In times of high stress and uncertainty, you can still do good both to the wedding industry and the world.
In this episode, I had the opportunity to chat with Annie Lee, a fabulous event planner, about how to serve your clients, your community and help your industry during this pandemic.
Follow Annie on IG: https://www.instagram.com/daughterofdesign/
Follow us on IG: https://www.instagram.com/thetogrepublic/
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Mar 24, 2020 • 27min
84: How To Handle Chaos During The Pandemic
Friend, this is the very first episode that I record since the COV-19 pandemic, and in a sea of distress and bad news, I want to bring some light into your world.
In this episode, I cover how to handle the chaos in a positive way. I share with you actionable steps that you can take right now both for your personal life as well as your business.
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