The Copernican Shift
Grad Conn
Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Episodes
Mentioned books
Apr 9, 2021 • 24min
Building a Community of Visionaries, with Jeremy Epstein
I’ve never met a CMO who isn’t resource constrained. Whether you’re a startup, or a Fortune 500 company, we’re all asked to do more with less. Today, Gtmhub CMO Jeremy Epstein shares his unique perspectives on being a CMO at early-stage startups. We talk about how building communities of like-minded people can help you break out of the pack, and the magic of micro-experience moments that can enhance your brand. You can find Jeremy on LinkedIn (www.linkedin.com/in/jer979/), or sharing his marketing thoughts at blog.neverstopmarketing.com.
Apr 7, 2021 • 39min
The Proven Power of Category Design, with Peter Goldie
Brands, products, or companies that define a new category -- and become the design standard for that category -- derive most of the profit from that category. It’s a simple idea, but a challenge to execute. Peter Goldie, category designer and advisor, joins me today to talk about his real-life experience helping companies create categories that drive real business value. We also talk about his time at Macromedia, the meteoric rise and fall of Flash, and Al Gore’s chicken hypnotizing stories. You can find Peter at: https://www.linkedin.com/in/pgoldie/
Apr 6, 2021 • 30min
The Future of Communication, with Julio Silva
Smart brands are moving beyond social listening and are using modern channels to drive revenue growth. To that end, you need more than community managers, you need a real social strategy, backed by actionable data. Today we’re (almost) live from Ecuador with Julio Silva to talk about the future of online communication. Julio is a seasoned consumer insights executive, with vast experience conducting strategic and tactical digital and social media initiatives at Fortune 100 firms. You can connect with him on LinkedIn.
Apr 5, 2021 • 21min
Monday Mornings with Neha Saxena
On Monday Mornings with Neha Saxena, Breath Yogi, Neha introduces the straw breath technique for mind and nervous system calming. They guide listeners through a body awareness meditation and discuss breath control in Pilates. They also lead a breathing exercise for relaxation and explore the mind-body connection and interoception.
Apr 1, 2021 • 17min
Tame Your Martech Frankenstack with Lessons from Healthcare
Success in CXM requires people, process, and technology. You need people who embrace a customer-first mindset, and a culture that encourages it. You need playbooks that encapsulate your CXM process. And you need technology to make it all work. That’s where we can look to the healthcare industry. They’ve gone through a best-of-breed vs. best-of-suite transformation, and we can learn a lot from their experience.
Mar 31, 2021 • 30min
How Marketing Saves Lives, with David Feinberg
Really. Today I talk with David Feinberg, Senior VP and CMO for the Mount Sinai Health System, about the role of marketing in healthcare, where helping people get access to the care they need can literally be lifesaving. It’s a remarkable look at the power of a marketing mission David Feinberg is a senior marketing professional with a proven record of performance and innovation. He has deep experience in healthcare, across hospital, biotech and pharma, built on a foundation in acquisitions, new products and packaged goods.
Mar 29, 2021 • 26min
Two Steps to Beat Burnout, with Neha Saxena
Yoga instructor Neha Saxena shares tips on identifying and minimizing burnout. Topics covered include the impact of burnout on work, the effects of the COVID-19 pandemic, the benefits of napping, and strategies to beat burnout.
Mar 26, 2021 • 20min
Adding Customer Value, with Jodie Sangster
As marketers, we’re tasked with representing our customers. That's why it’s important to consistently add value to the customer experience. Jodie Sangster, CMO for IBM Australia / New Zealand, steps us through this customer value obligation. Plus, we talk about data-driven marketing, discover a brilliant idea for breaking down organizational silos, and learn about the history of the famed IBM “Think” slogan. Jodie Sangster is an experienced executive with a diverse background in law, marketing, customer experience and digital transformation. You can follow her at: https://twitter.com/jodiesangster
Mar 25, 2021 • 14min
The Ultimate Guide to Conversational Commerce (Reprise)
A special treat today as we reprise one of our most popular episodes. And it’s popular for good reason. Conversational Commerce is set to become the “next big thing” — enabling shoppers and sellers to transact directly through chat or social media. It’s a way to meet your customers where they are. And it’s truly revolutionary.
Mar 24, 2021 • 18min
The Theater of Self Justification
We’re talking about theater today. But not that kind of theater. Today’s episode is all about the theater we perform in our daily lives in order to feel better about ourselves and our decisions. We all do it. And, as marketers, it’s important that we understand why.
