The Copernican Shift
Grad Conn
Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Episodes
Mentioned books
Apr 30, 2021 • 17min
The April Fresh Smell of B2B Selling
Is there really any such thing as B2B selling? We’re never selling to a business; we’re selling to a business person. And that person is an actual human being, with goals, aspirations, and concerns. Too often B2B marketers fall back on selling features and functions — but that’s not what anyone is buying. In today’s episode, I reveal the secret of Downy fabric softener, and use that secret to explain the real reason B2B buyers buy your products and services. I can almost guarantee it’s not what you think.
Apr 28, 2021 • 15min
Dream Big, the Marketing Potential of Dream Transference
We all have dreams. Things we want to do, goals we want to accomplish, places we want to visit. Often, we realize that these dreams may never come to fruition (let’s face it, I’m probably not going to help colonize Mars, or race in the French Grand Prix). But as marketers, we need to recognize and appreciate these dreams, and make sure our customers see the potential in our products, and in themselves.
Apr 26, 2021 • 43min
Managing Through a Crisis, with Neha Saxena
Leadership expert Neha Saxena discusses crisis management during the COVID outbreak in India. Topics include challenges of the crisis, vaccine effectiveness, long-term effects of COVID-19 on lung tissues, authenticity and courage in leadership, various leadership philosophies in a crisis, and managing knee pain through sharing and support.
Apr 22, 2021 • 21min
The Dangerous Allure of Marketing Personas
For years, marketers have been using personas, those fictional representations of supposedly real people that help you target your marketing messages. The problem with these fictional people is that they’re, well, fictional. They don’t exist. Not as individuals, and not as groups. But there’s a better alternative. It’s time to start looking at consumers in a new way, using real behaviors and interests instead of manufactured demographics.
Apr 21, 2021 • 39min
How to Create Value For Your Customers, with Joshua Nafman
As marketers, we’re torn between… let’s call it the brain and the body. The brain is all the data, knowledge, and information we have access to. The body is the action — actually doing something with this data that improves the customer experience. Joshua Nafman, global director of digital & media at Diageo, joins me for a look at how to shift our actions so we truly put the customer first. Joshua Nafman is fluent in digital, media, data, ecomm, and brand, knocking down organizational silos to transform marketing organizations. You can find him here: https://www.linkedin.com/in/jnafman/
Apr 19, 2021 • 41min
Monday Mornings with Neha Saxena
Discover the power of Pilates, getting off course, conscious face surgery, sleeping and dreaming, emotional eating, writing for clarity, living in Florida, procrastination, and the super brain breath
Apr 16, 2021 • 18min
Got Buttermilk? The Allure of a Brand Story
I love buttermilk. Like, really love it. Possibly way more than is culturally appropriate. Today I open up the marketing fridge, pull out a half-gallon of Marburger, and talk about the often overlooked emotional aspects of the products and services we sell. I don’t care whether you’re selling buttermilk or bismuth, there are real consumer stories associated with your products. And that’s the real power of a brand.
Apr 15, 2021 • 29min
How to Align Yourself for Impact, With Ryan Bonnici
Organizational silos hurt your business, and disrupt your customer experience. Ryan Bonnici, CMO at Whereby, talks with me about how crystal clear organizational alignment can prevent problems before they arise, ultimately driving growth and smoothing out those customer experience bumps. Ryan is a passionate senior executive leader with fortified marketing and management skills. He’s currently CMO at Whereby, and #26 on the Forbes 50 Most Influential CMO list. Follow him at: https://twitter.com/ryanbonnici
Apr 13, 2021 • 41min
The Art of the Possible, with Michael Crosse and Amanda Sternquist
Growth is top of mind for every business. Fortunately, modern channels can help drive that growth, in more ways than you can possibly imagine. Today, Michael Crosse and Amanda Sternquist of HGS Digital break down the ROI of digital customer transformation, the magic of customer experiences, and the hidden costs of doing nothing. HGS Digital specializes in digital transformation services. They create frictionless customer experiences that solve complex business problems and improve people's lives.
Apr 12, 2021 • 32min
How to Manage Your Stress, with Neha Saxena
Neha Saxena, the Breath Yogi, shares strategies to manage stress, emphasizing self-awareness and techniques. They discuss the connection between emotions and breath, providing relaxation exercises to find peace amidst chaos.
