The Copernican Shift
Grad Conn
Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Episodes
Mentioned books
Jun 14, 2021 • 26min
Adapting to a Post-Pandemic World, with Neha Saxena
Not one, but two breathing exercises to start your week. Then Neha and I look at the benefits — and potential challenges — of a post-pandemic world. Follow Neha at: https://www.instagram.com/thebreathyogi/
Jun 10, 2021 • 30min
How Small Changes Can Drive Big Impact, with Tom Peters
When it comes to customer experiences, oftentimes small is greater than big. In part 2 of our discussion with Tom Peters, we talk about the small changes that can have a big impact. Ultimately, it all comes down to execution, and the small courtesies that strike the deepest. Tom Peters has written nearly 20 business books, and has been called “the Red Bull of management thinkers.” You can follow him on Twitter at: https://twitter.com/tom_peters
Jun 9, 2021 • 24min
Extreme Humanism and the Customer Experience, with Tom Peters
Renowned author and management expert Tom Peters joins me for a two-part series on customer experience execution, the value of human connections, and the little things that can make a big difference. Today Tom and I talk about corporate amnesia, good (and not so good) customer experiences, and two-cent candy. Tom Peters has written nearly 20 business books, and has been called “the Red Bull of management thinkers.” You can follow him on Twitter at: https://twitter.com/tom_peters
Jun 2, 2021 • 25min
The Benefits of Support Networks, with Neha Saxena
Neha Saxena, Breath Yogi, discusses the importance of breathing properly and being centered. They explore time dilation, perception, self-automation, mindful eating, and the benefits of meditation and support networks.
May 24, 2021 • 36min
A Guide to Daily Wellness Breaks, with Neha Saxena
Neha is back, with encouragement and inspiration to help you start the week right. First, some quick breathing exercises. Then we delve into the benefits of a wellness coach, and the neuroscience behind change management.
May 12, 2021 • 17min
How to Revolutionize Your Marketing Strategy with Mass 1:1
There’s never been a better time to be a marketer. We’re experiencing the merging of mass reach with 1:1 engagement to create an unprecedented mass 1:1 capability that’s like nothing we’ve ever seen before. In this special episode from the Mediaweek Virtual Summit, I’ll step you through the Mass 1:1 revolution, and how you can add it to your marketing strategy.
May 10, 2021 • 44min
Mental Health Monday, with Neha Saxena
Neha Saxena, Breath Yogi, discusses topics such as the impact of digital transformation on mental health accessibility, the significance of semicolon tattoos for mental health, opening up about mental health struggles in leadership positions, the importance of hand hygiene and potentially ending handshakes, maintaining mental discipline, and the benefits of breath work and humming breath technique.
May 7, 2021 • 18min
A Tale of Two CXM Experiences
Great CXM relies on technology (thank you, Sprinklr), people, and processes. And too often, stellar technology and people get tripped up by inane, pointless, outdated processes that frustrate your customers and your employees. Today we take a trip down the rabbit hole, where nothing is what it is, because everything is what it isn’t. It’s a story about absurd rules, misguided regional managers, CX barriers… and the store employee who defied the odds.
May 4, 2021 • 17min
May the 4th Be With You
On this most galactic of holidays, we celebrate a company who has fully incorporated the May 4th ethos: LEGO. Look at their site today and you’ll see prominent May 4th branding and special Star Wars deals. The force is strong with them, but it wasn’t always this way. In the early 2000s, LEGO fought back from the verge of bankruptcy. And they did it by embracing their influencer community and tapping into the emotional benefits of their product. Star Wars and LEGO — it’s a geek fest on the CXM Experience.
May 3, 2021 • 27min
Monday Morning Inspiration, with Neha Saxena
Neha Saxena, an inspiring individual, shares stories and breathing exercises to spark creativity and boost brain function. Topics discussed include the importance of treating others like family, the significance of experiences in shaping a brand, pursuing a passion for gardening, the resilience of orchids and low-maintenance plants, and balancing brain activity through nostril breathing.
